Buzz Marketing for Technology
MARCH 20, 2013
Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, while maintaining your image as a green-friendly organization. On the flip side, retailers can easily highlight products on category pages to effectively call-out environmentally sound products. Personalization.
Sprout Social
JULY 6, 2022
As organizations and technologies have become more sophisticated, we’ve been able to tap into the kinds of insights that wouldn’t have even been imaginable 15 years ago. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. Every company should strive to be driven by data.
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Sprout Social
AUGUST 26, 2021
While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.
Adam Cohen
JULY 12, 2010
It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Social media may still be new – and perhaps some approaches will be new to even the biggest organizations. More about this blog here.
Adam Cohen
AUGUST 24, 2010
If your organization is large, chances are the percentage of customer-facing people is smaller. The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. How many people at your company are trained, equipped and empowered to talk to customers?
Pixlee
APRIL 2, 2019
Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Maximize User-Generated Content. Empower Influencers.
The Marketing Blog
OCTOBER 10, 2008
The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. I write about Social Media and how it is being used as a conversational channel by individuals and organizations. layer and the nature of challenges being faced by organizations for its adoption.
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