Adam Cohen

DECEMBER 12, 2013

image credit: PedjaP via flickr. What I am most excited about is the continued opportunity to work with smart colleagues and great brands in a digital landscape. Describing it as “fun times” would be an understatement.

Flickr 100

Flickr Consultant Collaboration Advertising 100

Adam Cohen

JANUARY 13, 2015

photo credit: Evan via flickr. I continue to see companies that aren’t looking at social data this way – often leaving a separate team off to attempt to deliver results without the insights they need, disconnected from the market research teams that look at segmentation models. Are you seeing the same thing?

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

JANUARY 13, 2015

photo credit: Evan via flickr. I continue to see companies that aren’t looking at social data this way – often leaving a separate team off to attempt to deliver results without the insights they need, disconnected from the market research teams that look at segmentation models. Are you seeing the same thing?

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

NOVEMBER 1, 2010

Photo credit: fdmount via flickr. From the unexpected sonogram photo to first hearing of a family death, people are choosing Facebook for the wrong type of communication at the wrong time. Have an example to share? Do you thing Facebook etiquette is a lost art or a lost cause? Related Posts. The Digital Five Tool Player (10).

Facebook 240

Facebook Instant Messaging SMS Posterous 240

Adam Cohen

AUGUST 10, 2010

Photo credit: caseymfox via Flickr, with apologies to Dr. Seuss. These factors provide a much broader view on how companies need to evolve their thinking to selecting a business partner in this space. What did I miss? For more thoughts on what each one means, please see the post on iMedia and let me know what you think here in the comments.

Posterous 189

Posterous Consultant StumbleUpon Flickr 189

Adam Cohen

NOVEMBER 15, 2010

photo credit: jadendave via Flickr. Now put it back, please. You can find more Haikus by following the chain on to Jason Falls , and by watching Twitter for the hashtag #brandhaiku.

Brands 100

Brands Flickr Hashtag List 100

Adam Cohen

JUNE 8, 2010

Photo credit: niemster via Flickr. Don’t just take my word for it – there are others that think the same way. Think we’ll see the day when “social media&# isn’t a separate line item in a marketing plan? Related Posts. How Social Media Has Changed My Job (33). The Digital Five Tool Player (7).

Social Media 236

Social Media Paid Search comScore Posterous 236

Adam Cohen

SEPTEMBER 2, 2010

Photo credit: StarrGazr via Flickr. I’d love to hear your thoughts in the comments. And if you’re a Digital Five Tool player yourself, I know an agency who would love to hear from you. Related Posts. On Beyond Snake Oil (1). Brand Fusion: Creative, Search and Media (4). How Social Media Has Changed My Job (33).

Tools 247

Tools Posterous SEO StumbleUpon 247

Adam Cohen

OCTOBER 27, 2011

photo credit: atrogu via Flickr. How has your company solved the budget and integration challenges? How do you hire for content creation roles? I’d love to hear success and lessons learned stories.

Content 100

Content Press Release Flickr Collaboration 100

Adam Cohen

APRIL 12, 2012

Photo credit: tj scenes via Flickr. The major difference is LinkedIn’s more than 150 million professionals , including executives from all Fortune 500 companies and 2 million companies that have company pages. These new features combined give a more robust option for companies considering audience engagement in different platforms.

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100

Adam Cohen

AUGUST 24, 2010

Photo credit: clickflashphotos via Flickr. For companies that are succeeding, what do you think got them there – what it brand affinity they could tap into or did they have to work harder to create engagement? Related Posts. 7 Inputs to a Social Media Strategy (22). The Digital Five Tool Player (7). On Beyond Snake Oil (1).

Company 231

Company Social Media Posterous StumbleUpon 231

Adam Cohen

NOVEMBER 1, 2010

Photo credit: fdmount via flickr. From the unexpected sonogram photo to first hearing of a family death, people are choosing Facebook for the wrong type of communication at the wrong time. Have an example to share? Do you thing Facebook etiquette is a lost art or a lost cause?

Facebook 100

Facebook Instant Messaging SMS Flickr 100

Adam Cohen

AUGUST 30, 2011

Love that dirty water… photo credit: deniscollette via flickr. My wife and boys deserve a major dose of thanks for putting up with me – of course they now have to put up with me more in person. I hope to cross paths with many more folks in person in the Hub soon.

Flickr 100

Flickr Class Travel Collaboration 100

Adam Cohen

JULY 16, 2010

I sincerely hope that people just sit back and enjoy the brilliant piece of work, and stop giving P&G the link love. Who’s with me? (By By the way, I’m glad to hear he stopped the oil spill).

Badge 201

Badge Disqus Web 2.0 Retail 201

Adam Cohen

JULY 12, 2010

Social media tactics touch many other parts of the organization too, but having Market research up front in the design and decision process will help make initiatives more effective. What did I miss?

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Research Social Media Marketing Retail 265