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9 social media marketer predictions for 2022

Sprout Social

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022. This is not an easy job.

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How To Get Started With a Business Analytics Platform

The Realtime Report

They allow businesses to collect and analyze data from various sources to identify trends and patterns. This information can then improve operations, marketing, and strategic planning. Business analytics platforms involve using analytical tools and methods to help businesses understand their customers, operations, and markets.

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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. It is used to identify patterns and trends in data for informed decision-making.

Analytics 115
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AI in marketing examples: How CMOs are leading teams into a new frontier

Sprout Social

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

Team 114
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When Is the Best Time to Post on TikTok in 2021?

Hootsuite

If you find patterns, just keep doing more of what works! Take note of which of their videos are the most popular, and check for patterns. And knowing that the For You page mostly consists of fresh TikToks, you should be trying to align your publishing schedule with your audience’s activity patterns. Source: Ryanair on TikTok.

Patterns 141
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Optimize audience engagement on your posts with Sprout’s ViralPost® send time technology

Sprout Social

Social feeds are more crowded and more difficult for brands to navigate as social media engagement patterns have changed seemingly overnight. While it’s imperative that you understand your audience and their unique engagement patterns—insights that Sprout’s ViralPost® algorithm can deliver—it’s also helpful to consider macro trends as well.

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Wondermind Social Media Strategy: A Mental Fitness Revolution On Social

Keyhole.co

Since video makes up a good chunk of Wondermind’s content marketing, they do have a dedicated YouTube channel. This is just one of the many examples of their Facebook page aka blog marketing forum. Facebook While Wondermind’s Instagram presence is praiseworthy, marketing on Facebook falls flat. Keyhole can help you with this.