Three Challenges to Remote Work and How to Overcome Them
OCTOBER 3, 2016
Jackie Jensen interviews three remote workers and shares their challenges and how to overcome them. The post Three Challenges to Remote Work and How to Overcome Them appeared first on Spin Sucks. Companies around the world are embracing remote work options. However, workers still face challenges when working outside of a traditional office.
How to Structure a Successful Planning Session
NOVEMBER 11, 2014
Plan for the Planning Session Your planning session needs to be planned! Choose a weekday to do your planning session so your team doesn’t have to take precious time away from their personal lives to join. Then, send an agenda at least a week before the meeting so your team can wrap their heads around what you plan to cover and prepare their ideas. Please.
How to Stay Relevant in an Algorithmic Instagram Feed
Convince & Convert
APRIL 20, 2016
Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. The new feed is still in beta, but once released widespread, it is possible that users will only see up to 30% of the content produced by the people they follow —similar to how Facebook feeds work.
How To Curate Content Better In Less Time
DECEMBER 26, 2016
Learning how to curate content is an essential task for social media managers. As a social media marketer, you need to both create original content and curate content from other sources. Time spent reading niche-related blog articles is important to keep up with industry news. Still, feeding the content monster can take over if you let it. Click To Tweet. 1.
Top B2B Instagram Feeds You Should Follow Today
JANUARY 26, 2015
Instagram was once the digital playground of hipsters and teens looking for a place to share pictures of frappes and puppies. In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. throwback to Monday, our busiest day in history, from @sarahfreemark in Ottawa.
How to Gain Productivity
SEPTEMBER 17, 2013
There were dozens of blog posts on my Feedly reading list. While I could have kept reading at a snail’s pace, I decided to mark them all as read and to start fresh the next time I open the program. There are many best practices and guidelines to gain productivity — but the best is to declutter. already feel accomplished. Savor the weightlessness.
How to Use Pinterest And The New Rich Pins Features
JUNE 5, 2013
Pinterest is especially a platform where people go and find inspiration, collect items found on the web onto boards to share with their network. You can follow users with similar taste and interests as you to repin what they have pinned or find items across the web on your own. However, remember to also use Pinterest as a way to tell more about your company and your values.
How to Gain a Massive Following on Instagram: 10 Proven Tactics To Grow Followers and Engagement
JUNE 29, 2016
It’s an exciting time to get to know Instagram. The company just announced that it will open up a set of business tools including new business profiles, analytics and the ability to create ads from posts directly within the app. Lately, we’ve been sharing, liking and trying new ways to grow Buffer’s Instagram account , and it’s been so much fun.
How to Get Creative with Influencer Marketing
FEBRUARY 24, 2015
By Lauren Jung According to recent studies, 74 percent of global marketers will use influencer marketing as part of their marketing strategy in the next 12 months. As this form of marketing continues to pick up steam though, brands and PR professionals need to get creative with their campaigns or run the risk of blending in with the crowd.
How to Write Better Content for Social Media
Convince & Convert
OCTOBER 30, 2014
What do you want from social media today? I’ll answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. And social media is a great way to promote your work and attract people to it. As a result, you must know whom you are going to share your content with. Posting to Circles. Right?
Facebook Canvas: How to Create an Immersive Facebook Ads Experience
FEBRUARY 26, 2016
Watch a video walkthrough of Facebook Canvas here… Facebook Canvas is a pretty amazing way to provide users an immersive, mobile experience through ads. How do I describe what these things are for people who haven’t seen them before? This isn’t a special feed from your website. How can you create your own Facebook Canvas ad? Tap to Expand. Photo.
How to Optimize Your Social Media Workflow
DECEMBER 27, 2016
social media manager’s work is never done and it seems like a new task gets added to your checklist every week. They all promise to shorten your work hours, while increasing your productivity. It is important to note that there is no shortcut of value in social media marketing. Think about this : how often are you interrupted in a day? Listen to your community.
How to Market on Social Media Like a Global Brand
JULY 28, 2016
Want to market like a pro? Curious how the big brands market flawlessly? Get your own powerhouse social media strategy in motion complete with a checklist. I’m super excited to partner with Sprout Social on a free webinar on August 2nd at 3 pm ET. Feed the content monster with Feedly. Easy-to-use daily and weekly social media task lists. RSVP here.
How to Select an Interactive Marketing Agency
Techipedia: Tamar Weinberg
JANUARY 31, 2012
Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. The best way to prevent agency angst is to select the right agency to begin with. How does the agency decide what strategic and tactical activities to undertake? Marketers know how to talk the talk. Over to You.
HOW TO: Guide to Performing Website Audits
Techipedia: Tamar Weinberg
DECEMBER 13, 2011
You can build all the links you want, but if your website isn’t optimized, Googlebot won’t be able to crawl the site properly. Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. This is a consolidation of all the guidelines released by Google and Bing over the years to improve onsite optimization. Geo Redirects.
How to Use Instagram Stories for Higher Brand Awareness
JANUARY 3, 2017
One of the biggest features to hit social media in 2016 was the launch of Instagram Stories. Both work as a 24-hour timeline to post videos and images where users can share with all of their followers. For many marketers, Instagram Stories becomes another social feature that is hard to track and measure effectively. How to Make an Instagram Story. Instagram
How to Replace Your RSS Feed Automatically With Facebook's Like Button
Stay N' Alive
FEBRUARY 20, 2012
As I seek to make this blog more and more a part of the social networks you participate in (I call this "From Fishers to Farmers" - something I speak about in my talks), I'll be documenting my progress along the way. Technology rss is not dead blog social facebook rss Facebook rss is dead Blogging subscription rss
Show 479 - Learn How to Talk Like Ted
MARCH 31, 2014
Anna Farmery speaks to the wonderful Carmine Gallo about his research into what makes a great Ted Talk. Before getting into the show, don''t forget to check out Bob''s Guide to Social Leadership Powers - a new ebook on bringing out your leadership potential use discount code ilovebob and you can grab this book for 99p! How to write a book like a great journalist.
How to Use Snapchat for Lobbying and Public Affairs
JUNE 8, 2016
This post by Mike Panetta originally appeared on the Beekeeper Group blog here and is reposted here with permission. By the way if you have ANY grassroots social media needs, Beekeeper is who to call. It may be easy to dismiss the image and video messaging mobile app as a millennial fad, but with 100 million daily users it’s definitely reaching a large audience. Snapchat has
HOW TO: Find Facebook RSS Feeds & Add Facebook Notifications to Hootsuite
APRIL 19, 2013
How to pull in Facebook Notifications into Hootsuite from Facebook Profiles and Pages using RSS feeds. How to Add Facebook Notifications to Hootsuite and use Facebook RSS feed. 1. To Get Facebook Notification RSS feed. To find your Profile RSS feed, go to > Facebook > Inbox > Notifications.
How to Create an Evergreen Facebook Ad Campaign
JANUARY 7, 2016
As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. They are showing the same ad or group of ads to the same people. Every day, new people are added and people who no longer want to like your page are removed. They’ve decided whether they are going to act on it.
Facebook RSS feeds and iGoogle
APRIL 20, 2011
Want to monitor a Brand Page like CocaCola or Facebook’s Marketing Page on iGoogle or another RSS reader? It can be done but it’s not easy. FACEBOOK PAGE WALL TO IGOOGLE RSS READER. went to Facebook.com/Marketing and wanted to pull the RSS feed into my social media monitoring dashboard. Go to Facebook.com/Marketing. In this case iGoogle.
How to Hire Your SEO Partner
Techipedia: Tamar Weinberg
NOVEMBER 29, 2011
There are two enormous issues with search engine optimization that hinder your ability to zero in on the right partner: Rapidly changing, constantly evolving rules. Google’s algorithm – the formula it uses to determine page ranking – has undergone significant changes recently, and I believe we’re only seeing the tip of the iceberg. Talk to their clients. Results. The Right Fit.
How to Use Twitter Cards in Social Media Marketing
DECEMBER 14, 2014
Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. Bypassing the character limit also helps increase conversion rates. https://t.co/x8HoullQMT
How to Make Your Facebook Ads Convert
Techipedia: Tamar Weinberg
MAY 1, 2012
First, you need to create an ad that attracts clicks, which usually is the easy part, and then you need a decent percentage of the people clicking through to be potential customers. The last thing is a bit harder to control but has a huge impact on the end result. When the wrong people click, your conversion goes down and you have to pay Facebook for nothing. There
How to Measure Instagram Stories ROI
DECEMBER 7, 2016
It’s a way to connect away from the picture perfect regular feed and add a dash of whimsy and personality that disappears after 24 hours. Now that you are using Instagram Stories for your business , it’s time to get serious and start measuring that ROI. You don’t want to keep making stabs in the dark! But how do you measure your Instagram Stories ROI?
How to Build Better [Business] Habits
Techipedia: Tamar Weinberg
MAY 8, 2012
on a Wednesday and that fully loaded triple-decker sandwich from the nearby deli has you wondering how long you can get away with catching some z’s under your desk, or if that drawing-eyes-on-your-eyelids thing really works. So how do you pick yourself up and get back into the swing of things? Just switch your focus to a different task for about three to five minutes.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. What types of content are most valuable to my sales prospects? How does Cisco Services compare?”)
How to Love Facebook Live
JUNE 23, 2016
Both businesses and individual brands such as Robert Scoble are capitalizing on Facebook Live in a variety of ways, from showcasing new virtual reality technology to offering a behind-the-scenes tour of new exhibits at the Metropolitan Museum of Art. Here are some lessons to learn from how brands succeed with Facebook Live. Have a purpose. Both approaches work. Be social.
Social Video: How to Stand Out in the News Feed
OCTOBER 12, 2016
We love that we don’t have to read to consume information. We love to be entertained and approached in new ways. We’ve even started to love autoplay after throwing fits about autoplay for so many years. As a social marketer or creative department, how can you develop better video content, and more importantly, how do you know it worked?
9 Social Media Goals You Can Set for Your Business (and How to Track Them)
JANUARY 18, 2017
The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Without goals, it’s hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forwards. Drive traffic to your website.
How to Improve Your News Feed Ranking on Facebook
SEPTEMBER 6, 2011
According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. This is great news for companies, as it goes to show that their efforts on Facebook are not wasted!
How to Create the Perfect Facebook Fan Page, 2012 Edition
Techipedia: Tamar Weinberg
AUGUST 21, 2012
consider this the biggest drawback with the Timeline layout, followed closely by no longer being able to set a default landing tab for non-fans. The Cover Photo image you use for your Page will be your Page’s first impression, so you DON’T want to waste it! Nike uses humor to reach out to the unfit masses! ” to see examples and discussion.
How to Start Your Facebook Business Page: A Complete Guide
SEPTEMBER 14, 2016
With more than 50 million businesses on Facebook, the social network has become one of the staple channels to further market your brand. Even though so many brands have a strong presence on Facebook, several more are trying to get started off on the right foot. To be successful on the social network, it all starts with your Facebook Business page. Choose a Call-to-Action.
How to Use a $5 Twitter Ad to Redefine Your Facebook Strategy
AUGUST 23, 2015
But on Twitter, $5 can buy you something a lot more valuable — a data mine that you can use to redefine your entire digital strategy. Here is our “$5 Twitter Ad Three-Step Method” to optimize your brand’s Facebook advertising strategy. Here is how you can use a $5 Twitter ad to redefine your Facebook advertising strategy… Click To Tweet.
How to Produce a Podcast
Convince & Convert
FEBRUARY 3, 2015
Most frequent is my nearly-daily video show Jay Today (read this post to see how we make 8 pieces of content out of each episode ). note: we will continue to expand Convince & Convert-produced podcasts. 12 Steps to Produce a Killer Podcast 1. Schedule Time Windows We almost always record two shows back-to-back. Here’s the headset we send to guests.
How To Create More Content, Faster, Without Sacrificing on Quality
FEBRUARY 29, 2016
Every time I come across a blogger who is able to write every day, or who produces a new ebook once or twice a month, I feel an overwhelming jealousy. have improved over the years, but I am nowhere near the level of those prolific content producers who seem to have a novel’s worth of content in them at all times. Best of all, they are easy to follow! Over to you!
How to Create a Messenger Destination Facebook Ad
SEPTEMBER 22, 2016
Facebook recently announced several Messenger platform updates , one of which was Messenger Destination for News Feed ads. I’ve already started experimenting with this, and many of those who see my Messenger destination ad have been asking me how I created it. That could be a bot or it could simply be the message that the advertiser wants to appear for this ad. Your Turn.
Feature Friday: How to Increase Web Traffic
MARCH 17, 2011
Targeted traffic on the other hand refers to people who already have interest on the content of your site and will constantly visit it. Probably because you have a content that appeals to their needs and they will continue to come back as long as you retain your high quality creation efforts. How Do You Get Targeted Traffic? Tunnel picture by pixelplacebo.
Facebook to Change News Feed to Focus on Friends and Family: Here’s Everything You Need to Know
JUNE 30, 2016
The goal of Facebook’s News Feed is to show people the stories that are most relevant to them. billion people to keep happy and over 1,500 stories per day to prioritize for each of those individual users. Now, Facebook has announced one of their most significant News Feed shuffles. The News Feed should entertain. Over to you.