Trending Sources

How to Stay Relevant in an Algorithmic Instagram Feed

Convince & Convert

Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. The new feed is still in beta, but once released widespread, it is possible that users will only see up to 30% of the content produced by the people they follow —similar to how Facebook feeds work.

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How to Structure a Successful Planning Session

Spin Sucks

Plan for the Planning Session Your planning session needs to be planned! Choose a weekday to do your planning session so your team doesn’t have to take precious time away from their personal lives to join. Then, send an agenda at least a week before the meeting so your team can wrap their heads around what you plan to cover and prepare their ideas. Please.

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How To Solve Your Biggest Instagram Challenges With Planoly

Peg Fitzpatrick

I’ve recently been testing a fantastic new app for Instagram called Planoly. I can’t wait to share some of my favorite features that will help solve some of your Instagram challenges. This isn’t a sponsored review – I just wanted to share an app that I love! I’m currently using the free trial. forget to post on Instagram. How: 1. Super easy!

Top B2B Instagram Feeds You Should Follow Today

Visually SM

Instagram was once the digital playground of hipsters and teens looking for a place to share pictures of frappes and puppies. In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. throwback to Monday, our busiest day in history, from @sarahfreemark in Ottawa.

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How to Use Social Media And Stay Couth

Waxing UnLyrical

If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else. How to use social media (not). So how do you use social media and remain couth? Listen; and. 2.

How to Use Snapchat for Lobbying and Public Affairs

SocialFish

This post by Mike Panetta originally appeared on the Beekeeper Group blog here  and is reposted here with permission.  By the way if you have ANY grassroots social media needs, Beekeeper is who to call. It may be easy to dismiss the image and video messaging mobile app as a millennial fad, but with 100 million daily users it’s definitely reaching a large audience. Snapchat has

Facebook Canvas: How to Create an Immersive Facebook Ads Experience

Jon Loomer

Watch a video walkthrough of Facebook Canvas here… Facebook Canvas is a pretty amazing way to provide users an immersive, mobile experience through ads. How do I describe what these things are for people who haven’t seen them before? This isn’t a special feed from your website. How can you create your own Facebook Canvas ad? Tap to Expand. Photo.

How to Love Facebook Live

SocialTimes Facebook

Both businesses and individual brands such as Robert Scoble  are capitalizing on Facebook Live in a variety of ways, from showcasing new virtual reality  technology to offering a behind-the-scenes tour of new exhibits at the Metropolitan Museum of Art. Here are some lessons to learn from how brands succeed with Facebook Live. Have a purpose. Both approaches work. Be social.

How to Get Creative with Influencer Marketing

Spin Sucks

By Lauren Jung According to recent studies, 74 percent of global marketers will use influencer marketing as part of their marketing strategy in the next 12 months. As this form of marketing continues to pick up steam though, brands and PR professionals need to get creative with their campaigns or run the risk of blending in with the crowd.

How to Get Followers on Instagram: A Full Guide

Sprout Social

When businesses want to learn how to get followers on Instagram, there’s a lot of shady and unethical services offering to do it for you. At Sprout Social, we’ll be the first to tell you it’s always better to organically build your social media audience. But many experts believe that number is only going to grow.

How to Market on Social Media Like a Global Brand

Peg Fitzpatrick

Want to market like a pro? Curious how the big brands market flawlessly? Get your own powerhouse social media strategy in motion complete with a checklist. I’m super excited to partner with Sprout Social on a free webinar on August 2nd at 3 pm ET. Feed the content monster with Feedly. Easy-to-use daily and weekly social media task lists. RSVP here.

Facebook to Change News Feed to Focus on Friends and Family: Here’s Everything You Need to Know

Buffer Social

The goal of Facebook’s News Feed is to show people the stories that are most relevant to them. billion people to keep happy and over 1,500 stories per day to prioritize for each of those individual users. Now, Facebook has announced one of their most significant News Feed shuffles. The News Feed should entertain. Over to you.

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How to Improve Your News Feed Ranking on Facebook

Mindjumpers

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. This is great news for companies, as it goes to show that their efforts on Facebook are not wasted!

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How to Use Pinterest And The New Rich Pins Features

Mindjumpers

Pinterest is especially a platform where people go and find inspiration, collect items found on the web onto boards to share with their network. You can follow users with similar taste and interests as you to repin what they have pinned or find items across the web on your own. However, remember to also use Pinterest as a way to tell more about your company and your values.

How to Write Better Content for Social Media

Convince & Convert

What do you want from social media today? I’ll answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. And social media is a great way to promote your work and attract people to it. As a result, you must know whom you are going to share your content with. Posting to Circles. Right?

HOW TO: Find Facebook RSS Feeds & Add Facebook Notifications to Hootsuite

Laurel Papworth

How to pull in Facebook Notifications into Hootsuite from Facebook Profiles and Pages using RSS feeds. How to Add Facebook Notifications to Hootsuite and use Facebook RSS feed. 1. To Get Facebook Notification RSS feed. To find your Profile RSS feed, go to  > Facebook > Inbox > Notifications.

Facebook Updates News Feed

Mindjumpers

Last week, Facebook announced that they are going to update its News Feed to display more “high quality content” that is relevant for the users. Facebook aims to always match content with users so that we don’t miss out on the content that is important to us. With the results from the survey, Facebook has built a system to detect content defined as high quality.

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How to Replace Your RSS Feed Automatically With Facebook's Like Button

Stay N' Alive

As I seek to make this blog more and more a part of the social networks you participate in (I call this "From Fishers to Farmers" - something I speak about in my talks), I'll be documenting my progress along the way. Technology rss is not dead blog social facebook rss Facebook rss is dead Blogging subscription rss

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How to Create an Evergreen Facebook Ad Campaign

Jon Loomer

As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. They are showing the same ad or group of ads to the same people. Every day, new people are added and people who no longer want to like your page are removed. They’ve decided whether they are going to act on it.

Facebook RSS feeds and iGoogle

Laurel Papworth

Want to monitor a Brand Page like CocaCola or  Facebook’s Marketing Page on iGoogle or another RSS reader?  It can be done but it’s not easy. FACEBOOK PAGE WALL TO IGOOGLE RSS READER. went to Facebook.com/Marketing and wanted to pull the RSS feed into my social media monitoring dashboard. Go to Facebook.com/Marketing. In this case iGoogle.

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How to Promote Your Blog in 8 Seriously Easy Steps

agora pulse

Are you missing opportunities to promote your blog? When I first started blogging I’d spend hours writing the perfect post, share it out on Twitter, Facebook, LinkedIn and then move on to the next one. It’s this 8 step system I’m going to share with you today. wrote about the process I use to create headlines on my blog earlier this year. Evergreen. 2.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. What types of content are most valuable to my sales prospects? How does Cisco Services compare?”)

HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

You can build all the links you want, but if your website isn’t optimized, Googlebot won’t be able to crawl the site properly. Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. This is a consolidation of all the guidelines released by Google and Bing over the years to improve onsite optimization. Geo Redirects.

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How To Create More Content, Faster, Without Sacrificing on Quality

SocialFish

Every time I come across a blogger who is able to write every day, or who produces a new ebook once or twice a month, I feel an overwhelming jealousy. have improved over the years, but I am nowhere near the level of those prolific content producers who seem to have a novel’s worth of content in them at all times. Best of all, they are easy to follow! Over to you!

The Lego Model: How to Build Your Social Brand

SocialTimes Twitter

It seems to me that there is one universal truth in this world: Everyone loves, has loved or is nostalgic for Lego. Lego has certainly accomplished this thanks to a groundbreaking online marketing campaign which hits its high notes on: YouTube : Its online video is bordering on being a private publishing house to rival any TV network. YouTube and online video marketing.

How to Master Facebook for Small Business

Sprout Social

But what if you are completely confused about how to market to and engage with these users as a small business owner? Your approach to Facebook is going to be a bit different from an agency. How Do You Get Started? Don’t get bogged down by your social media, and instead, try to use these 10 tips to masterfully build and manage your Facebook: 1.

How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. The best way to prevent agency angst is to select the right agency to begin with. How does the agency decide what strategic and tactical activities to undertake? Marketers know how to talk the talk. Over to You.

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521 – Feeding Your Leadership Skills

Engaging Brand

Herminia Ibarra , Cora Chaired Professor of Leadership and Learning and Professor of Organisational Behaviour at INSEAD , joins me to talk about Act Like a Leader, Think Like a Leader. How research on leadership can be improved if we look at the actions that they take rather than the attributes they have. Hasn’t experience always been the best way to learn leadership skills?

How to Use Twitter Cards in Social Media Marketing

Pamorama

Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. Bypassing the character limit also helps increase conversion rates. https://t.co/x8HoullQMT

How to Produce a Podcast

Convince & Convert

Most frequent is my nearly-daily video show Jay Today (read this post to see how we make 8 pieces of content out of each episode ). note: we will continue to expand Convince & Convert-produced podcasts. 12 Steps to Produce a Killer Podcast 1. Schedule Time Windows We almost always record two shows back-to-back. Here’s the headset we send to guests.

How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

consider this the biggest drawback with the Timeline layout, followed closely by no longer being able to set a default landing tab for non-fans. The Cover Photo image you use for your Page will be your Page’s first impression, so you DON’T want to waste it! Nike uses humor to reach out to the unfit masses! ” to see examples and discussion.

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How to Improve Your Social Media Marketing Plan With 13 Growth Hacks

Convince & Convert

Startups are notorious for maximizing everything they have to grow their businesses. That So when startups prioritize projects, they want to make the most of everything they do to get the maximum benefit from their minimal resources. And And that tends to look pretty scrappy at times. highlight to tweet). So you HAVE TO WRITE 25 HEADLINES. #24 will suck.

How to Increase Your Twitter Impressions Organically

Sprout Social

When it comes to Twitter marketing , one of the key metrics brands measure is engagement. Tweeting without any engagement is like shouting your thoughts to an empty room. Before people can interact with your Tweets, they need to see them on their feed. In order to figure out how many people are seeing your Tweets, you need to track Twitter impressions.

How to Make Your Facebook Ads Convert

Techipedia: Tamar Weinberg

First, you need to create an ad that attracts clicks, which usually is the easy part, and then you need a decent percentage of the people clicking through to be potential customers.  The last thing is a bit harder to control but has a huge impact on the end result. When the wrong people click, your conversion goes down and you have to pay Facebook for nothing. There

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How to Use a $5 Twitter Ad to Redefine Your Facebook Strategy

Jon Loomer

But on Twitter, $5 can buy you something a lot more valuable — a data mine that you can use to redefine your entire digital strategy. Here is our “$5 Twitter Ad Three-Step Method” to optimize your brand’s Facebook advertising strategy. Here is how you can use a $5 Twitter ad to redefine your Facebook advertising strategy… Click To Tweet.

How to Use Social Media to Build Brand Trust

Convince & Convert

Social media is more than just a platform to promote your products, services, and content. You need trust to create a deeper relationship with your customers and to encourage repeat purchases and referrals. So, how do you use social media to build brand trust? People are likely to trust authorities or experts in a certain industry or on a particular topic.

How to Hire Your SEO Partner

Techipedia: Tamar Weinberg

There are two enormous issues with search engine optimization that hinder your ability to zero in on the right partner: Rapidly changing, constantly evolving rules. Google’s algorithm – the formula it uses to determine page ranking – has undergone significant changes recently, and I believe we’re only seeing the tip of the iceberg. Talk to their clients. Results. The Right Fit.

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