Sprout Social

OCTOBER 19, 2022

Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable. If one thing remains true, it’s that there will always be a need for content. Use creator platforms.

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Social Media Strategies Summit

OCTOBER 3, 2019

By now, you’ve probably heard of the emerging social media site, TikTok. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is different from other social media platforms in that it is content-driven rather than relationship-driven.

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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Sprout Social

DECEMBER 16, 2020

A few things become clear as you peruse Jeni’s social pages: They have a clear point of view, they put their customers before their advertising and they’re not afraid to go all out to tell a story and spark a connection in people’s feeds. The social experience they create is informed by the work of everyone at Jeni’s.

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Pixlee

MAY 21, 2020

Public Social Feeds Matter Now More than Ever. Hootsuite reports that more than half (52%) of all online brand discovery is occurring in public social feeds. The Brands Using Paid Social Have Changed. As consumers comply with social distancing regulations, many have shifted most of their shopping online.

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Sentiment B2B HootSuite Retail 95

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. Whether it’s a digital or in-person purchase, social followers signal potential business for brands of all shapes and sizes.

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Sprout Social

FEBRUARY 23, 2022

How does Instagram shopping fit into your social media strategy ? When done right, social shopping represents a totally different experience than traditional ecommerce. Food for thought: social media for retail is all about having an omnichannel presence. Social proof. Live shopping streams.

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Later

MAY 6, 2020

Instead of users scrolling through a news feed, TikTok curates a For You page — an endless stream of personalized content for each user. For brands on social media, growing your following usually comes with the promise of better sales opportunities or clicks through to your website. is on TikTok! #2:

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Later

NOVEMBER 13, 2019

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . Instagram is definitely becoming a more unedited places,” says Erin from Something Social LA. .

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Buffer Social

JULY 16, 2018

In our latest episode of The Science of Social Media , we’re exploring tons of detailed tips, strategies, and best-practices for how businesses can sell on Instagram like the pros. Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. Let’s dive in!

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Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests?

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Hootsuite

MARCH 2, 2023

Social media does a great job of building brands and connecting businesses with their customers. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. For marketers, brand safety is most relevant when running social media ads.

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Keyhole.co

JANUARY 22, 2024

No matter how you interact with brands on social media, you must have noticed one similarity — their consistency over every channel they use. So, how do top brands ensure cohesiveness across their social media presence? By following an on-brand and strategic social media style guide diligently.

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Sprout Social

OCTOBER 13, 2021

Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. Shoppable content is a digital asset, such as a social media post, image, video or ad, that consumers can click through to make a purchase. There are four common types of shoppable media.

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Ignite Social Media

JANUARY 22, 2020

With the fast-paced, ever-changing nature of social media, it can feel next to impossible to keep a pulse on what’s trending, never mind the hundreds of challenges and crazes that seem to take the internet by storm. Looking to add a dose of cuteness to your social posts? A fashion retailer showing how to style a trendy piece?

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Buffer Social

JULY 8, 2020

I’m Jot’s Director of Community, where I oversee the strategic direction of our social media, develop content, engage with and grow our community , manage influencer partnerships, and work closely with PR, performance marketing and customer service. Where do you find inspiration for Jot’s social media content?

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Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose.

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Sprout Social

AUGUST 17, 2021

Social media marketing involves much more than just posting on social media. And, just like with every piece of social media management , your community managers need the proper tools to see success. After that, plans start at $21 per user/month for a basic plan with only 3 social media platforms.

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Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? billion active users , Facebook is the most visited social media site worldwide. And 23% of users follow companies and brands they purchase from on social media.

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Hootsuite

DECEMBER 6, 2021

It gets people talking on and off social media about what your brand is doing and can increase overall brand awareness of both web and brick and mortar retail. Plus, your followers will love to see it — UGC serves as social proof, showing your followers and first-time account visitors that your brand is loved by the community.

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Keyhole.co

DECEMBER 13, 2022

As a social media marketer, if you’ve been worried about the low Facebook engagement rate, you’re not alone. Facebook social media strategies that worked for brands in the past may not fly today. Your Facebook page engagement rate gives you an overview of the effectiveness of your social media strategy. .

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Later

MAY 29, 2020

Independent businesses like Paynter Jackets have built hyper-loyal and engaged communities around their brand values and a transparent approach on social media. Read our blog post: Social Media & COVID-19: How to Communicate During a Crisis. Instagram Community Tip #4: Develop a Consistent UGC Strategy.

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Communities Instagram UGC How To 78

Ignite Social Media

AUGUST 15, 2017

Halloween is right around the corner, which means it’s that time of year when social media managers begin planning their costumes, scouring Pinterest for inspiration and loading up their carts with accessories and bags of fun-size candy. planning for your Halloween social content might be another story. Utilize UGC.

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Later

JULY 22, 2020

The Shop tab is an awesome addition for both retailers and everyday users looking for shoppable inspiration on Pinterest. Not only is Benefit Cosmetics widely-known for their amazing beauty products, but they’re also known for their on-point aesthetic across social media, especially on Pinterest!

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Later

MAY 29, 2020

Independent businesses like Paynter Jackets have built hyper-loyal and engaged communities around their brand values and a transparent approach on social media. Read our blog post: Social Media & COVID-19: How to Communicate During a Crisis. Instagram Community Tip #4: Develop a Consistent UGC Strategy.

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Communities Instagram UGC How To 60

Later

AUGUST 25, 2020

time of the whole year, especially if you work in retail or e-commerce. And with COVID-19 potentially impacting in-store footfall, it’s a good idea to think about revising your social strategy to make those seasonal sales. Instagram Shopping Feed Posts. First up, Instagram feed posts where you can tag up to 5 products!

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Hootsuite

SEPTEMBER 24, 2019

Regrams and UGC: User-generated content is by nature authentic and compelling. Your Instagram look should be consistent across your posts, helping followers easily recognize your content in their feeds. That said, only the first two lines of text appear in news feed without tapping more. Don’t neglect Instagram Stories.

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Hootsuite

NOVEMBER 28, 2022

Generate social media buzz. If something happens and it’s not posted on social media, did it actually happen? User-generated content (UGC) is great for your own social content. That includes your website, your social media accounts, and your apps. View this post on Instagram. Source: Hootsuite.

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Tips HootSuite Survey FAQ 123

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.

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Later

OCTOBER 18, 2019

Lucky for you, there’s an easier way to sell on Instagram: by using Linkin.bio by Later to create a clickable, shoppable Instagram feed. to turn your feed into a clickable, optimized landing page.?. Just look at their feed! Don’t worry, we’ve been there too. . Need some inspiration?

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Later

JULY 17, 2020

According to a survey by Cowen and Company , 47% of social media users saw Pinterest as the platform for discovering and shopping for products — more than 3 times higher than those who cited Facebook or Instagram. The Pinterest demographic also typically has a stronger purchasing power than most other social media platforms.

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Hootsuite

OCTOBER 13, 2022

This could be your social media posts , anywhere they might find themselves on your website, your brick-and-mortar store, ratings and reviews, or out-of-home advertising. In the meantime, she goes back to our social media feed to look at post comments and ‘tagged photos’. See it in action.

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Sprout Social

OCTOBER 20, 2016

Composing a social post that resonates with a client’s target audience and is amplified organically is one of the biggest thrills a social media marketer can experience. This August our team at Thin Pig Media experienced that thrill. This provides us with a unique social media engagement opportunity.

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Later

AUGUST 24, 2021

With 199M daily active users, Twitter is one of the largest social media platforms — and the potential to reach new customers is huge. She shared her partnership with retailer HomeGoods , and asked her community to send her UGC should they see her work in-person. But how can you get in front of them and make money?

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Pixlee

DECEMBER 30, 2020

My background has spanned email marketing automation, CRM management, leading customer experience, digital ad planning/account management, as well as other social and digital marketing activations. . Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee. I get that.

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agora pulse

NOVEMBER 25, 2020

Fortunately, we’ve got tips to help you strengthen your SEO writing for social media starting right away. But what about social media? Can your social media channels get picked up on search engines? In this article, I’m going to show you my tried and tested SEO writing hacks to boost your social media.

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Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

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