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The little library that could: Lessons from Orkney Library on being a little fish in a big pond on social

Sprout Social

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. One small library on a remote Scottish island—population 22,000—consistently proves otherwise. — Orkney Library (@OrkneyLibrary) August 24, 2021. — Orkney Library (@OrkneyLibrary) July 16, 2021.

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Instagram Reels vs. TikTok: which is the best short-form video platform?

Sprout Social

Skits and memes. Think of Reels as an extension of your existing Instagram presence where your brand can be discovered beyond your feed via Instagram’s native search or the Reels tab on any profile. Access to a sound library. Product showcases, reviews and recommendations. How-tos and tutorials. Explainer videos.

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Breaking down BookTok: What brands can learn from this social-literary phenomenon

Sprout Social

If you’ve been scrolling through your feeds and wondering how everyone knew to pick up a copy of “It Ends With Us” by Colleen Hoover or “A Court of Thorns and Roses” by Sarah J. On BookTok, these creators publish reviews, memes, observations and more. Instead of searching their feeds for the next TikTok star, they search their stores.

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Social-Led Brands Are the Future—Here’s Why

Hootsuite

In other words: your competition on social isn’t just your actual competition—it’s everything around you in the feed. Forget your marketing degree and crank out some dank, industry-related memes. to create a library of wild imagery and video that mirrors the chaos of the social media feed. Experiment with language.

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Where is the Instagram Aesthetic Headed in 2020?

Later

Instagram aesthetic trends are constantly evolving — but what does 2020 hold for your feed? . From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . Check out how influencer @jlbabe has adopted this cool look in her feed: .

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How to promote your Instagram: 13 ways that actually work

Sprout Social

There’s no shortage of Instagram content you can publish to fill up your feed. Publishing a photo every once in a while isn’t going to cut it if you want to stay fresh in your followers’ feeds. Off-the-cuff content via Stories essentially allows you to “skip the line” and appear front-and-center in people’s feeds.

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The complete guide to social media and the beauty industry

Sprout Social

That’s exactly why text overlay posts, memes and inspirational quotes are peppered throughout so many beauty feeds. Be sure to TAG us in your favorite memes, gorgeous! Assembling an asset library. That is, speaking your followers’ language and connecting to them on a personal level.

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