Sherrilynne Starkie

APRIL 3, 2015

Ever notice that the video ads you see in your Facebook news feed start running even if you don’t click on play? People respond differently to the videos that the see in their Facebook news feeds. These findings should inform video creative. There’s a good reason for that. Source: Facebook.

Video 150

Video Content Facebook Study 150

Sherrilynne Starkie

MARCH 14, 2018

Having defined goals will inform every part of a campaign from messaging to content formats, channel selection, paid promotion tactics and more. Conversion campaigns focus on getting audiences to take action and are results oriented. Campaigns are measured by leads generated, cost per acquisition, lead quality and average order size.

Consultant 268

Consultant Social Media Content Marketing 268

Sherrilynne Starkie

AUGUST 7, 2018

The decline in engagement stems from multiple issues such as increased competition for news feed placement and an algorithm that now favours family and friends over pages. Use these learnings to inform content and tactical plans. Media, movies and artists take the biggest drops at 64, 68.6 per cent respectively. Buffer & BuzzSumo.

Brands 150

Brands Facebook Study Mobile 150

Sherrilynne Starkie

DECEMBER 20, 2020

Google is prescriptive about how to present information. Without putting paid behind communication it’s increasingly difficult to get a ranked in the news feed. Video content is encouraged because almost 80 per cent of all Internet activity is video consumption.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

APRIL 20, 2013

The primary use was, and remains, to get important information out to citizens quickly and as it’s needed. SPVM uses Twitter to offer safety tips, inform of important events, share police-related news as well as to seek the public’s help in solving crimes. You have to react to and acknowledge information and events as they happen. “A

Social Media 320

Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

APRIL 6, 2018

Facebook news feed update helps USA users identify fake news. It provides information from publishers' Wikipedia entries, related articles, engagement metrics and more. LinkedIn has published its own biannual transparency report which includes information about how and when governments ask for member data. Apr 06, 2018.

Social Networking 80

Social Networking Wikipedia API Small Business 80

Sherrilynne Starkie

OCTOBER 15, 2018

Google is prescriptive about how to present information. Without putting paid behind communication it’s increasingly difficult to get a ranked in the news feed. Video content is encouraged because almost 80 per cent of all Internet activity is video consumption.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

JUNE 2, 2013

This allows key target audiences to find information about a topic they are interested in and to recognize the publisher as a credible source as the first step in building awareness and trust. Spundge is based on a “notebook” concept where users can curate and save posts from RSS feeds. Watch their main video to learn more.)

Curation 299

Curation Findability Journal Collaboration 299

Sherrilynne Starkie

SEPTEMBER 12, 2018

The shift from a post-industrial to an information society in which information becomes a major resource and a major industry. Yes and this feeds the point above as social media technologies have exacerbated these divisions.). Megatrends in today’s world. This one was right on the money.) (It It still is!).

Hotels 342

Hotels Communities Industry Social Media 342