Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media marketing requires you to post fresh, relevant, and targeted content daily or even more frequently.

Social Media 178

Social Media Strategy Marketing Curation 178

Buffer Social

JANUARY 23, 2024

Introducing a clever tags system — a bit like a marriage between hashtags and subreddits — and a host of handy new Threads features has been a catalyst for growth in recent months, with more to come. Tap the paper plane icon below any threads you post to share it to your Instagram Stories or straight to your feed. 

Team 103

Team How To Instagram Authentication 103

Keyhole.co

SEPTEMBER 13, 2023

Maybe you’re not using trending hashtags — or at least the relevant ones. Hashtags are great for getting your brand noticed on Instagram. Adding trending hashtags in your posts can make you a part of the popular conversations and a relevant brand in the Instagram community. How To Find Trending Hashtags On Instagram?

Hashtag 52

Hashtag Trends Instagram UGC 52

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem. The noise can quickly overwhelm you.

Strategy 52

Strategy Twitter Tips Marketing 52

Keyhole.co

SEPTEMBER 13, 2023

A favorite among the younger crowd, it is the perfect marketing platform for improving brand visibility. That’s where the right TikTok hashtags can help you. You need a solid TikTok hashtag strategy to detect the right ones. But the role of hashtags doesn’t end here. But the role of hashtags doesn’t end here.

Hashtag 52

Hashtag Trends UGC How To 52

Convince & Convert

JULY 14, 2021

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. But how to create an effective Instagram marketing strategy?

Instagram 217

Instagram Strategy Marketing Upcoming 217

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

Strategy 123

Strategy Brands Content UGC 123

Ignite Social Media

APRIL 2, 2020

As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to. including In-Feed Native Video, Branded Takeovers, TopView, Branded Hashtag Challenges, and Branded Effects.

Marketing 217

Marketing Authentication Trends Feed 217

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Average Watch Time: Average of how many seconds your video was viewed for.

Analytics 154

Analytics Brands CPA Overview 154

Sprout Social

MAY 7, 2024

These engagements include @-mentions, comments, TikTok hashtags and keywords related to your brand. Monitoring should be a key aspect of your overall TikTok marketing strategy. Automated reports save you time, and it makes sharing valuable information to your team and stakeholders easier and faster.

Tools 103

Tools Strategy Brands Sentiment 103

Sprout Social

DECEMBER 6, 2023

Every member of a procurement team is more than just a professional—they’re people. There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. What is B2B influencer marketing?

B2B 117

B2B Influencer Brands Marketing 117

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

Examples 141

Examples Campaign Tips UGC 141

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Have you noticed this trend happening on your feed?

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Convince & Convert

DECEMBER 15, 2023

This method is one of the most important strategies for LinkedIn marketing. Strategically use hashtags to gain visibility Hashtags aren’t dead , as most people want to believe. There were days when each Instagram or LinkedIn post had 15 or more hashtags and people used them based on popularity and what was going viral.

SEO 157

SEO Social Media Strategy Hashtag 157

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. But first, why you need to try B2B marketing on TikTok. “The thing about B2B marketing on TikTok is that you’re always dealing with the customer behind the business.

B2B 136

B2B Brands Marketing How To 136

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . TikTok Marketing (paid): Brand Takeover vs. Native Ads.

Video 98

Video Marketing UGC Hashtag 98

Social Media Strategies Summit

OCTOBER 23, 2019

Part of what makes them more complex compared to other marketing tactics is the same thing that makes them interesting and effective: human relationships. In the age of booming and widely available MarTech tools, we have access to more data than ever to evaluate the performance of our marketing strategies. Brand Awareness.

Influencer 117

Influencer Marketing Authentication Hashtag 117

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. As with any other tool or strategy, there are pros and cons to weigh in how your team will implement automation. Likes: Set up a bot with a group of hashtags so the bot can like posts you say are relevant to your brand.

Instagram 113

Instagram Tools Strategy Hashtag 113

Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . We’re running through how to strategically use UGC to create a stunning Instagram feed — plus we’re sharing some time-saving hacks and tools along the way: . A Curated Feed of Only UGC (aka Instagram Feature Accounts) .

Curation 68

Curation Feed Feedly UGC 68

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. Want to share custom performance reports with your leadership team? Streams Hootsuite Streams are (essentially) feeds that show content from connected accounts. Key features: Custom feeds. Hootsuite can help.

Curation 88

Curation Social Media Management Tools Social Media 88

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Ignite Social Media

JUNE 28, 2022

But with everybody turning to video marketing, it has become so hard for some to stand out from the crowd. So, how can you make sure your video content marketing strategy is on point? Here’s your ultimate guide to video content marketing, including tips on how to get started, what to film, and where to post it for maximum reach.

Video 146

Video Content Marketing YouTube 146

Hootsuite

MAY 6, 2024

This can include direct messages , public comments, comments on social ads, questions, @mentions, hashtags, and social customer service requests. A good unified social inbox tool also has additional features that make it easier for teams to manage social media messaging. The 14 best social inbox tools for 2024 1.

Tools 78

Tools HootSuite Team Social Media 78

The Realtime Report

FEBRUARY 17, 2022

TikTok eventually expands the video’s viewership if it performs well in this limited market. It is advisable to provide your small creative team with complete control over a TikTok application for the best results to submit films rapidly and boost their chances of going viral. Make Use of Hashtags. Influencer Marketing.

Brands 91

Brands How To Hashtag Influencer 91

Ignite Social Media

NOVEMBER 13, 2023

With endless posts flooding feeds, you need creative visuals that grab attention, inspire engagement, and turn followers into superfans. Leverage Reviews for Powerful Social Proof Positive customer reviews are marketing gold. Their wide color palette immediately grabs attention in the Instagram feed.

Social Media 96

Social Media Transportation Review Instagram 96

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Share of voice compares your brand’s market share on social to its top competitors. Fans beget more fans.

Strategy 129

Strategy Brands Hubspot Survey 129

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . With a collaborative inbox, you and your team can reply to mentions and call-outs without leaving the platform. These features speed up response times and allow your team to offer a consistent experience to your customers.

Campaign 123

Campaign Social Media Tools Hubspot 123

Keyhole.co

AUGUST 17, 2023

As the “Pro” name suggests, XPro provides marketers, journalists and power users with tools to maximize their impact on Twitter. For teams working collaboratively on Twitter campaigns, TweetDeck Premium also offers streamlined team communication and task delegation.

Tweetdeck 52

Tweetdeck Social Media Management Collaboration Analytics 52

agora pulse

DECEMBER 28, 2017

Social listening can be done manually or automated with platforms that allow you to set up hashtags, handles, and keywords to monitor. Agorapulse offers the flexibility to monitor your own brand, as well as others, in a bespoke feed from Twitter. Brand mentions of both your handle and hashtag. What should you be listening for?

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Later

DECEMBER 8, 2019

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . From changes in caption length and hashtags, to post frequency and which types of influencers get the best engagement, we’re revealing all! .

Influencer 67

Influencer Report Instagram Marketing 67

Sprout Social

AUGUST 8, 2023

There’s been a lot of buzz around the TikTok algorithm due to its ability to place hyper-relevant content in their users’ feeds (called the For You Page or FYP for short). This includes captions, hashtags, sound clips and other identifying factors on the videos. Your social media team needs to do the same with your TikTok.

SEO 93

SEO How To Hashtag Engineering 93

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Facilitates team collaboration If you work with a team to create and schedule your Facebook content, publishing tools can make the process even easier. Discover your top-performing posts so you can create more like them.

Publishing 97

Publishing Tools Brands Facebook 97

Hootsuite

JULY 5, 2022

It’s interesting they don’t actually mention main feed photo posts at all here – likely because photo posts are the least likely to get your content in front of new eyeballs, since they’re limited to your followers with no native option to repost. But the distinction between in-feed video and Reels looks to be in flux. photo posts.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From content creation to community management, the responsibilities of social teams have expanded significantly. This rapid increase forced marketers to ditch traditional practices and get creative with their ideas.

Social Media 91

Social Media Content Airlines Authentication 91

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. But when your audience does so, their followers see it in their feeds, which exponentially increases your brand’s visibility. It’s not possible to have a successful digital marketing strategy or social media strategy without it.

Engagement 104

Engagement Tips Loyalty Metrics 104

Keyhole.co

SEPTEMBER 12, 2023

billion people , social networking sites are a goldmine of sales and marketing opportunities. Keyhole Social media marketing is much more than fun posts and replying to comments. Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Strategy 102

Strategy Discount Marketing Retail 102