Keyhole.co

MARCH 24, 2024

Airbnb’s Instagram features high-quality pictures of beautiful homes that would make anybody want to pack their bag and experience Airbnb’s rentals. In short, the feed is vibrant and builds aspiration in the audience. The brand also posts influencer content and shares UGC on TikTok. Even their bio, “Where to next?

Communities 59

Communities Social Media Strategy UGC 59

Social Media Strategies Summit

APRIL 11, 2024

Don’t Forget UGC Finally, as you explore ways to up your e-commerce social media marketing game in 2024, remember to prioritize authenticity when producing posts to distribute on social platforms. Featured image by freepik. Seeing real-life football players interact with the video game is inspirational. Source: twitch.tv

Social Media 225

Social Media Tips Marketing UGC 225

Ignite Social Media

SEPTEMBER 18, 2023

TikTok video editing features many great features, like voiceover, filters, and greenscreen, that can help you make videos without showing someone’s face. TikTok is a very creative platform, so you can use many options and video styles when you don’t have someone to feature. How Do I Know if My Audience is on TikTok?

Brands 110

Brands Content UGC How To 110

Hootsuite

APRIL 25, 2024

If you’re tagged in any user-generated content (UGC) , use it to your advantage and repost it (with credit, of course). Streams Hootsuite Streams are (essentially) feeds that show content from connected accounts. Key features: Custom feeds. You can create personalized feeds tailored to your business needs.

Curation 80

Curation Social Media Management Tools Social Media 80

Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. This feature works wonders at live events, when people post pictures and they are instantly displayed on big screens.

Social Media 168

Social Media UGC Aggregator Eventful 168

Keyhole.co

MAY 25, 2023

With Instagram’s increasing popularity, knowing which features to use to enhance your experience on the platform can be overwhelming. Fear not, for we have compiled a list of 10 Instagram features that will make your life easier. Using these features, you can enhance your content, communication, and privacy on the platform.

Features 52

Features Instagram Geotagging Hashtag 52

agora pulse

FEBRUARY 13, 2020

Stories only exist in the Instagram feed for 24 hours, then they disappear. Stories have built-in features to help increase engagement with your audience , so use them often. In this case, the GAP combined a product feature with user-submitted questions about clothing and gifting. Share UGC to Stories . Author Emily A.

Instagram 125

Instagram UGC Chemicals Fashion 125

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand.

Strategy 123

Strategy Brands Content UGC 123

Ignite Social Media

SEPTEMBER 18, 2018

Over the last few months, Instagram rolled out a slew of new features and updates for Stories, its rapidly growing, ephemeral content sharing section of the app. With over 400 million daily active users on Stories , it’s vital that social media marketers understand how to leverage these Instagram Stories features.

Instagram 139

Instagram Tools UGC Feed 139

Sprout Social

MARCH 4, 2021

With online conversations and trends moving quickly, it can be challenging to stay up to date with trends or posting original content frequently enough to stay visible in followers’ feeds. It helps you keep your feed fresh and engaging without stressing to create new content every time. That’s where content curation comes in.

Curation 141

Curation Data Content UGC 141

Later

OCTOBER 1, 2019

If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. Recently, brands and businesses have been put under the spotlight for incorrectly reposting UGC to Instagram. .

UGC 90

UGC Instagram Content How To 90

Later

FEBRUARY 15, 2021

With Instagram Shoppable posts, businesses can tag products (listed in their Instagram Shop catalog) directly in feed posts, Instagram Stories , IGTV videos , Reels , Guides , and Live broadcasts. And by regularly creating Instagram Shoppable posts, businesses stand a greater chance of being featured on the Instagram Shop discovery tab.

Instagram 90

Instagram UGC How To Curation 90

Ignite Social Media

JULY 19, 2019

Yes, their main feed is chock-full of stunning imagery, but they also share great content on Instagram Stories and IGTV that gives travelers the inside scoop on their next trip that they crave. Moreover, T + L often encourages users to tag their photos with #TLPicks for a chance to be featured on the official account. Fuji ??? (??:

Travel 94

Travel UGC Brands Tourism 94

Ignite Social Media

NOVEMBER 13, 2018

Along this same thread, consumers are 3X more likely to say that user-generated content (UGC) is authentic compared to brand-produced content, and 30% of users have unfollowed a brand based on inauthentic content from that brand. If your brand does not currently leverage UGC, you may be wondering where to start.

Trends 143

Trends Social Media UGC Authentication 143

Pixlee

JULY 11, 2019

Luckily, Instagram rolled out an exciting feature that will help to solve this problem. The feature aims at making it easier for brands to sell their products directly from the social media platform. The Shoppable Feature. Brands who use this feature are trading convenience for their own branded experience.

Features 58

Features Brands UGC ROI 58

Hootsuite

JULY 6, 2022

They’re reporting using features like shopping tags and the Shop tab. And that number should keep growing as Instagram fine-tunes its Shopping features. Instagram eCommerce tags, or Shopping tags, are tags on products featured in content. But only on their feed photos, as video and Stories aren’t yet supported.

Instagram 117

Instagram HootSuite UGC Influencer 117

Later

MARCH 5, 2021

From browsing Mentions and Tags to Later’s new Search by Profile feature, finding scroll-stopping content has never been easier. You can now find, save, and share content from your favorite Instagram accounts with Later’s new Search by Profile feature. Ready to get started? It’s that simple! And the best part? 2: Collect from Mentions.

Strategy 84

Strategy Content UGC How To 84

Pixlee

DECEMBER 27, 2021

If you haven’t started featuring user-generated content (UGC) and influencer marketing as part of your Facebook marketing strategy, you should now. UGC can provide social proof to potential customers, making them more likely to purchase products. As of 2021, over 300 million users browse through Facebook Stories daily.

UGC 72

UGC Facebook Library Transportation 72

Sprout Social

APRIL 6, 2022

A recent survey found that 46% of consumers anticipate using social platforms’ in-app shopping features more this year. One of Facebook’s latest features, Shops are free virtual storefronts that allow businesses to streamline the customer experience by either linking them to the business’s existing website or, in the U.S.,

Examples 113

Examples Brands Facebook Retail 113

Pixlee

AUGUST 25, 2021

Feature User-Generated Content (UGC) Creatively. Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community. Use Hashtags to Encourage UGC and Feedback.

Instagram 86

Instagram UGC Brands Hashtag 86

Pixlee

OCTOBER 16, 2020

Enter user-generated content (UGC) – the strategic fulcrum of your campaigns and content shortages. Why you should include UGC in your social media calendar. Brands of all sizes have been using UGC—images, text, and videos created by their customers—in their marketing activities, and have seen tremendous success. How to get UGC?

UGC 82

UGC Content Strategy How To 82

Keyhole.co

SEPTEMBER 13, 2023

When a user searches for a specific hashtag or clicks on one, Instagram shows a content feed with the same tag. The more engagement your content attracts on different explore feeds, the better visibility your brand gets on Instagram. This way, you can reach viewers beyond your existing followers.

Hashtag 52

Hashtag Trends Instagram UGC 52

Jon Loomer

JULY 29, 2019

Right now UGC, or content that appears to be UGC, is performing the best for us across all of our consumer brand clients. The trick is finding the balance between the UGC style while still art directing enough to get usable ad assets. They are a consistent performer, but I find the budget can still get eaten by feeds.

UGC 167

UGC Facebook CPA Upcoming 167

Sprout Social

DECEMBER 15, 2021

You can work with influencers, run various types of ads and use features like hashtags and branded stickers to put your brand in the spotlight. It’s how you take advantage of the app’s creative tools and features that can get your business noticed by millions of users worldwide. Here’s a quick rundown of these features.

How To 132

How To Hashtag Influencer UGC 132

agora pulse

SEPTEMBER 18, 2019

User-generated content (UGC) is a game-changer for businesses. But is UGC worth all the effort? To get all these incredible benefits of UGC, however, you need to actually encourage customers to create content! Run UGC-oriented campaigns. If you want UGC, you need to run UGC-focused campaigns.

UGC 89

UGC Brands Content How To 89

Hootsuite

NOVEMBER 28, 2022

User-generated content (UGC) is original, brand-specific content created by customers and published on social media or other channels. UGC acts as a trust signal, taking your brand authenticity to the next level. Only four of these 12 recent posts on the Starbucks Instagram feed are brand marketing posts.

Social Media 122

Social Media UGC How To HootSuite 122

Oktopost

NOVEMBER 22, 2023

Short-form video content Short-form videos are an engaging and interactive way to grab your audience’s attention with easily digestible content while they scroll through their social media feeds. You can include several types of UGC in your website and social media posts, such as reviews, testimonials, and case studies.

B2B 117

B2B Trends Social Media UGC 117

agora pulse

JULY 11, 2017

The feature has become overwhelmingly popular. This, combined with its flexibility and list of ever-expanding features, makes it an extremely valuable asset for marketers that can be used in a number of different ways. Instagram posts appear in users’ feeds, and will live permanently (unless you delete them) on your profile page.

Instagram 151

Instagram UGC How To Hashtag 151

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

UGC 60

UGC Content Instagram Hashtag 60

agora pulse

JANUARY 6, 2021

For example, if I identify user-generated content (UGC) to share or trending topics to pursue, I add them to a list of things to explore when I have more time. If you’ve scheduled content, check your social media feeds to make sure it goes live as planned. Make a note to tackle any time-consuming tasks later.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. Being featured on the For You Page is a badge of honor among TikTokers. Choose to showcase your inventory with product tags on in-feed videos, LIVE shopping or your product showcase tab.

Examples 142

Examples Campaign Tips UGC 142

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. Posts frequently feature the shopping icon, with multiple products tagged in each image (see example to the right). away / 339K followers. 5 Glossier.

Instagram 139

Instagram Brands UGC Travel 139

Pixlee

AUGUST 25, 2021

Feature User-Generated Content (UGC) Creatively. Be on the lookout for posts mentioning your brand or industry-related hashtags, identify your existing fans within your follower base, or use a UGC platform like Pixlee to automatically pull in high-quality content from your community. Use Hashtags to Encourage UGC and Feedback.

Instagram 68

Instagram UGC Brands Hashtag 68

Sprout Social

OCTOBER 5, 2020

A quick glance at the Los Angeles Lakers social feeds and it’s clear every piece of content is crafted by a professional. But McGee’s user-generated content (UGC) also attracts more views than his team’s official profiles. With UGC, audiences can access unique content that isn’t available on an official brand account.

Content 114

Content UGC Sports YouTube 114

agora pulse

JUNE 6, 2018

Instagram took Snapchat’s Stories feature and truly made it their own. A case study we conducted here at Agorapulse found that Story Ads are better at driving cost-effective results (including clicks) than traditional feed ads. This is exceptional social proof, and it can be used to encourage more UGC. Location stickers.

Instagram 88

Instagram UGC Hashtag Feed 88

agora pulse

JUNE 6, 2018

Instagram took Snapchat’s Stories feature and truly made it their own. A case study we conducted here at Agorapulse found that Story Ads are better at driving cost-effective results (including clicks) than traditional feed ads. This is exceptional social proof, and it can be used to encourage more UGC. Location stickers.

Instagram 88

Instagram UGC Hashtag Feed 88

Sprout Social

NOVEMBER 29, 2023

Through automation and other Sprout features, your team can effectively plan, post and manage your Instagram campaigns. Instagram automations available: Scheduling and publishing Auto-responders and suggested replies in DMs Hashtag discovery Sourcing UGC 2. Use this tool for scheduling, monitoring analytics, social listening and more.

Instagram 115

Instagram Tools Strategy Hashtag 115