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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products.

Strategy 120
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Instagram’s Checkout Feature: What Brands Need to Know

Pixlee

For brands, understanding Instagram’s ecommerce features are crucial to succeeding on the app. Instagram has product tags in feeds, product stickers in stories, and a shopping destination option in the explore button. Instagram’s checkout feature allows brands to very easily determine how likely their social audience is to convert.

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Instagram’s Checkout Feature: What Brands Need to Know

Pixlee

For brands, understanding Instagram’s ecommerce features are crucial to succeeding on the app. Instagram has product tags in feeds, product stickers in stories, and a shopping destination option in the explore button. Instagram’s checkout feature allows brands to very easily determine how likely their social audience is to convert.

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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

More importantly, this content improves the customer experience by teaching buyers how to get the most out of their purchases, effectively inspiring customer loyalty. However, if you want your audience to fall in love with your brand (and choose it over your competitors), you must do your best to incorporate UGC into your feed.

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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

If you’re tagged in any user-generated content (UGC) , use it to your advantage and repost it (with credit, of course). Streams Hootsuite Streams are (essentially) feeds that show content from connected accounts. Key features: Custom feeds. You can create personalized feeds tailored to your business needs.

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7 Top B2B Social Media Trends

Oktopost

Short-form video content Short-form videos are an engaging and interactive way to grab your audience’s attention with easily digestible content while they scroll through their social media feeds. You can include several types of UGC in your website and social media posts, such as reviews, testimonials, and case studies.

B2B 117
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Complete Guide to Instagram eCommerce in 2022

Hootsuite

They’re reporting using features like shopping tags and the Shop tab. And that number should keep growing as Instagram fine-tunes its Shopping features. Instagram eCommerce tags, or Shopping tags, are tags on products featured in content. But only on their feed photos, as video and Stories aren’t yet supported.

Instagram 117