Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Awareness, Sales, or Loyalty?

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 124

Social Media Social CRM Strategy Consultant 124

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company. Stelzner on Vimeo.

Social Media 136

Social Media Consultant Video Strategy 136

Hootsuite

NOVEMBER 28, 2022

Boost customer loyalty. This boost in loyalty can act as word-of-mouth marketing and increase your Net Promoter Score (NPS). Plus, satisfied customers are also more likely to refer others to your business. Generate social media buzz. If something happens and it’s not posted on social media, did it actually happen?

Tips 123

Tips HootSuite Survey FAQ 123

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact.

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Hootsuite

JULY 13, 2022

Done right, c ustomer experience will help you increase sales and improve brand loyalty. A great customer service experience can: recover customer acquisition costs, nurture loyal brand enthusiasts who refer their friends and. Don’t forget to build your social media customer service strategy , too. Source: Hootsuite.

Tips 107

Tips HootSuite Survey Template 107

Sprout Social

JULY 12, 2023

Scale your customer care functions According to The 2023 State of Social Media report, 93% of business leaders believe AI and ML capabilities will be critical for scaling customer care functions over the next three years. And 59% say they expect to rely more heavily on social data for customer support moving forward.

Sentiment 91

Sentiment How To Analysis Team 91

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

APRIL 8, 2010

link] Wales Social Media The Truth About the iPad [link] #socialmedia #news [link] jaybaer Thanks for the comment Alyssa. If it was truly a vacation, iPad all the way. I find Kindle to be easier and better as a book device. Easier on the eyes, and light enough for one hand usage.

iPad 138

iPad Content iPhone Wireless 138

Hootsuite

AUGUST 14, 2023

Check out our webinar on the DOs and DONTs of ChatgGPT for social media. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Design an effective customer loyalty program for a pharmacy that rewards repeat customers. New to ChatGPT?

Products 92

Products Real Estate Tourism Fashion 92

Sprout Social

APRIL 8, 2021

In this process, it’s best to write these audiences down so you can reference them later as you plan out your content. Some maps, like the two above, even reference the type of content or marketing that is used for each stage. Some content, like social media, can fit into all of the areas if you create posts to do so.

B2B 121

B2B Content Case Study Marketing 121

Hootsuite

APRIL 19, 2023

Social messaging apps are now essential communication tools. And not just for individual social media users — for brands, too. Social messaging apps are often connected to social media platforms so that you can send messages to other social media users. QQ also features games and blog services.

HootSuite 88

HootSuite Delicious FAQ Conversation 88

Sprout Social

APRIL 6, 2023

Consider your options: Your website Messenger by Meta Twitter Direct Message Instagram Direct This is essential because demographics differ for each social network. For example, social media demographics show Gen Z and Millennials made a shift from using to Instagram and make up two-thirds of Instagram users.

Marketing 81

Marketing Airlines Conversation Team 81

Convince & Convert

JUNE 23, 2010

Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way. Control Crowdsourcing, much like focused social media efforts, isn’t about giving up control, even though it seems that way before you start, just ask Scott Monty of Ford. (He

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 148

Social CRM Twitter B2B CoTweet 148