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The pros and cons of social media

Sprout Social

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

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How to Create a Social Media Calendar That Makes Your Workday Easier

agora pulse

Have you been putting off creating a social media calendar? Never fear—here’s what you need to put together a social media calendar that helps you get the job done. There are two things guaranteed to cause social media managers to sigh: setting social media KPIs and creating a social media calendar.

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2023 Guide to Insurance Social Media Marketing [6 Tried Tactics]

Hootsuite

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Keep reading to find out how to build an effective and compliant strategy, and set your brand apart from the competition on social media.

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The SEC and Social Media: What NOT to Do + Compliance Tips

Hootsuite

Social media is kind of magical, right? Even if you don’t take your social media content too seriously, the U.S. The SEC can — and will! — hold businesses accountable for the things they say on social media platforms. After all, you’re using social media to build your brand , not commit fraud.

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How to Increase Social Media Engagement: A Guide for Marketers

Hootsuite

For modern brands with an online presence, strong social media engagement is a sign that you’re making an impact in the market. Read on for the ultimate guide to building, managing, and measuring social media engagement and all its business benefits. What is social media engagement? Click-throughs.

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39 Instagram story ideas to boost engagement for your brand

Sprout Social

In fact, 76% of engaged social media users say it’s important for companies to post about their employees. When I was a social media manager at Shedd Aquarium , nothing said “go viral” like a cute otter or penguin. Throwback Thursdays have been around since the early days of social media. Include pets.

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19 Engagement Post Ideas That Will Blow Up Your Analytics

Hootsuite

Not in the romantic sense, of course (that’s none of our business), but if you’re reading this post, it means that you’re committed to increasing your social media engagement. Calculate it on a post-by-post basis or for an entire campaign — for any social network. What is an engagement post on social media?