would argue that an individual with a powerful platform is someone who will never be unemployed. Platforms used to be something that someone else had to bestow upon you. That was the traditional platform. But that platform wasn't your own (it still isn't). The platform was owned by the media company that published the newspaper or put the radio station on the air. It should come as no surprise that now -thanks to blogging, podcasting, Twitter , Facebook , tumblr and more - you can own the platform. The platform was everything. MORE >>

New blogging systems like Posterous and Tumblr seem to be pretty popular, and they fill a nice middle ground: short content, easy sharing, social stuff. But he’s a bit off in portraying Tumblr this way. Tumblr, to me at least, isn’t a blog platform but something new entirely - a social network for both original and curated content that is longer than a tweet and often more visual in nature. This nuance is lost in the news that Tumblr now has more blogs than Wordpress.com. huge part of Tumblr’s appeal is its community. They’re cool. You can’t. MORE >>

There are a lot of community platforms on the market today and we thought it would be useful to collate a complete list of them. We hope it will eventually become a useful community platform tool resource. Get Satisfaction - a cost effective platform for SME business solutions. Jive – In addition to being a community platform, Jive ‘Engage’ offers collaboration software and social media monitoring. Liveworld – They specialise in Facebook Wall, Facebook Forums, Facebook interactive tabs. Share this on Facebook. link]. MORE >>

The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. On Facebook, Campbell’s has given a distinct “voice” to each of the six Campbell’s Go soup flavors,   The Facebook page “follows a sitcom-esque style and features humorous daily posts and shared content,” Nelson Warley, senior brand manager of Campbell North America, told ClickZ. The page, just launched in October, already has over 110,000 fans. MORE >>

One of those changes could be Tumblr , a microblogging program developed a mere four years ago and which has recently taken over WordPress.com as the blogger’s favorite platform, according to Mashable. Tumblr has also attracted well-respected news outlets such as Huffington Post and the NY Times Style Magazine. What Makes Tumblr So Different. Tumblr appears to be a combination of Facebook and a webpage – you can post text, video, audio, links and photos. More Tumblr Perks. There are some more perks to Tumblr you just don’t find anywhere else. MORE >>