Small Business Mavericks

OCTOBER 15, 2013

If you’re familiar with Klout, then you know they have a score that allegedly measures your social influence. In a nutshell, social authority is your measure of influence in social media and beyond. It’s how people view you on Facebook, Twitter, and LinkedIn. And I don’t just mean your friends and followers.

Klout 101

Klout Social Networking Influencer Social Media 101

Small Business Mavericks

MAY 13, 2013

Bing is more closely aligned with Facebook. You can push your Bing rankings higher if you have a strong Facebook network and promote your links to your Facebook friends. Google likes aged domains as well, but with over 200 ranking algorithms any one ranking factor is going to have less influence on its own.

Yahoo 105

Yahoo Domain Name MySpace Engineering 105

Small Business Mavericks

MARCH 31, 2011

The most interesting difference between traditional TV and Web TV is that the audience can influence the story line as it develops. Consider: Fans that watch Web shows have the ability to write comments that provide immediate influence on the plot of a series. And, actually, I agree.

Case Study 98

Case Study Press Release Small Business Adwords 98

Small Business Mavericks

JULY 21, 2011

If you have 5,000 followers on Twitter and 2,000 on Facebook but only meaningfully interact with 20 followers on both platforms, your true reach is going to be a measure equal to those 20 followers and the number of followers they have plus the frequency and depth of your interaction with them. That’s a true reach of 500,000.

Klout 161

Klout Metrics Social Media Activities 161

Small Business Mavericks

JANUARY 16, 2013

Klout is an influence monitor. Both of these applications allow you to monitor and manage social media – including Twitter, Facebook, LinkedIn, etc. With Google Reader you can keep track of certain blogs in your niche – competitor blogs as well as third-party news blogs that report on important news.

Tweetdeck 101

Tweetdeck Klout Google Reader HootSuite 101

Small Business Mavericks

JUNE 13, 2012

Not many people really wanted to leave Facebook and most people who didn’t own a website or weren’t into following the latest tech advances didn’t see the value. In the first month of its existence Google+ became the fastest growing social media website ever. All of that is changing too.

Google 170

Google Engineering Reputation SEO 170

Small Business Mavericks

JUNE 25, 2014

Instead, respondents to the poll show results like this: 62% are not influenced by social media when they make purchases. If your customers know that you post helpful information on your Facebook page, they are going to visit your page whether or not it shows up on their newsfeed.

Social Media 87

Social Media Authentication Review Report 87

Small Business Mavericks

MARCH 30, 2011

Facebook and Twitter – If you thought social media was a trend that would go away, you’d better face it. Today, if you have an online presence with your business, you’d better be on Facebook and Twitter – at a minimum. They’ll be major influences to online marketing for a long time.

Trends 156

Trends Case Study Press Release Marketing 156

Small Business Mavericks

MAY 3, 2012

70 Facebook shares (+6.9%). The two Google influences account for up to 25% of any effects whilst Twitter hardly registered a blip. Facebook shares had far less effect than Google plus one votes, however, the numbers used could have had a significant effect. The same appears to be true with a Facebook business page.

SEO 105

SEO Comparison Small Business Google 105