Jon Loomer

OCTOBER 7, 2021

If the goal of your Facebook campaign is less about volume and more about Return on Ad Spend, you should consider the Minimum ROAS Facebook bid strategy. In this post, we’ll discuss what ROAS is, how to use the Minimum ROAS Facebook bid strategy, when to use it, and things to consider. How Minimum ROAS Works.

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Strategy How To Facebook Meeting 200

Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I want to take a second look at custom metrics today and provide two specific examples of how I use them. But, how you build these custom metrics is completely up to you. What Are Custom Metrics?

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Metrics Examples Facebook How To 214

Jon Loomer

SEPTEMBER 7, 2022

The easiest way to set up Conversions API is with the Facebook for WordPress plugin. The truth is that I attempted to use the Facebook for WordPress plugin originally, and let’s get this out of the way first. ” Search “Facebook for WordPress” ( you can also download it here ). It’s clunky.

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API WordPress Conversation Facebook 205

Jon Loomer

OCTOBER 14, 2021

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. In this post, you will learn what URL parameters are, how to set them up (including a dynamic method), and how to use that information in Google Analytics. One tool available is URL parameters. Ad Name: {{ad.name}}.

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URL Facebook How To Analytics 210

Social Media Strategies Summit

APRIL 11, 2024

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

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Social Media Tips Marketing UGC 226

Social Media Strategies Summit

MARCH 6, 2024

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” That way, you know how many people you can reach who are actively interested in your product or service, which helps you gauge the success of your campaigns.

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Social Media How To Survey Analytics 215

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

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Small Business Engagement Strategy Facebook 100

Jon Loomer

OCTOBER 2, 2020

This is also the case in the Page Posts area of Ads Manager… Facebook took away the ability to edit link previews as part of ongoing efforts to combat clickbait and misinformation. Unfortunately, the removal of these options takes away a tool that ethical marketers have used as well. You need to force Facebook to scrape it again.

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Facebook How To Publishing Course 176

Jon Loomer

NOVEMBER 24, 2021

The Facebook Conversions API allows marketers to send a direct connection of conversion data from their business (website and offline conversion events) to Facebook. This data combines with Facebook pixel data to improve conversion tracking, optimization, and targeting capabilities. But, you can do it.

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API Conversation Facebook How To 206

Jon Loomer

MARCH 4, 2021

During our PHC – Elite strategy session this week, one of our members presented an issue that many agencies, consultants, and advertisers will be facing: How to prepare clients, who are unaware of the current landscape, for the impact of iOS 14 and a future of less tracking. Understand Facebook Advertising’s Role in Results.

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How To Facebook Advertising Eventful 210

Jon Loomer

OCTOBER 17, 2020

If you create and promote a Facebook event from your page, it’s important to engage, remind, and re-engage those who showed interest in it. One way to do this is by running ads targeting Facebook event custom audiences. First, let’s talk briefly about Facebook events. You can create an event from your Facebook page.

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Eventful Facebook How To Overview 207

Jon Loomer

OCTOBER 2, 2020

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting developments is the ability to stream webinars to pages and groups via Facebook Live. Webinars are a great sales tool for marketers. The Advantages of Webinars via Facebook Live.

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Facebook How To Hosting Groups 188

Jon Loomer

OCTOBER 7, 2020

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Let’s discuss… How Video Engagement Custom Audiences Work. It defaults to Facebook page.

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Engagement Video Facebook How To 207

Jon Loomer

NOVEMBER 11, 2021

If you go to my Facebook page from your mobile device, you can listen to and subscribe to my podcast. In this post, I am going to explain how I did it and how you can connect your podcast to your Facebook page. Back at your Facebook page, paste in your podcast’s RSS feed and click the “Add” button.

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Facebook How To RSS Mobile 214

Jon Loomer

AUGUST 30, 2021

Thanks to a recent update, advertisers can now optimize for and track Facebook custom events — without needing to first create a custom conversion. Publishers who install the Facebook pixel (a unique snippet of code) to their website can track and optimize for specific events that occur on their website using Facebook ads.

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Eventful Facebook How To Conversation 215

Jon Loomer

SEPTEMBER 9, 2020

Facebook pixel events are critical for conversion tracking, optimization, and retargeting. The most excruciating part may be how value is added for the purchase event. If you don’t use the Initiate Checkout event, you can’t provide a value unless Facebook reads it from the page. Learn More About the Facebook Pixel.

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Eventful How To Facebook Energy 200

Jon Loomer

SEPTEMBER 15, 2020

If you are a consultant, work for an agency, or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may need to share a Facebook pixel or advertising audience. Learn More About the Facebook Pixel. Want to master the Facebook pixel? You can do this.

Advertising 201

Advertising How To Facebook Consultant 201

Jon Loomer

MARCH 11, 2021

Now that we’re in the world of iOS 14 , Aggregated Event Measurement, and the 8-event limit , one of the biggest issues I’ve heard from consultants and agencies is an inability to access and optimize for a client’s configured Facebook events. First, the client has their own Business Manager and Facebook pixel.

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Eventful How To Facebook Aggregator 209

Jon Loomer

OCTOBER 7, 2020

When running Facebook ads, advertisers have multiple steps of the funnel to attack. Facebook custom audiences based on a customer list remain a staple for successful advertising strategies. How to prepare your list for a custom audience. How to create your custom audience. How to update custom audiences.

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List How To Facebook Advertising 198

Jon Loomer

NOVEMBER 28, 2021

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). In this post, I’m going to walk through exactly how I do that. I wish I would have started using GTM to manage my Facebook pixel and events sooner. Click “Tag Configuration.”

Eventful 211

Eventful Google API Facebook 211

Jon Loomer

NOVEMBER 11, 2020

We’re seeing a huge surge in Facebook ad accounts getting shut down at the moment. One potential solution that seems to be helping some advertisers: Business Verification in Facebook Business Manager. There could be many factors contributing to the shutdown of Facebook ad accounts. Enter Business Details.

Badge 210

Badge Facebook How To Advertising 210

Jon Loomer

AUGUST 26, 2021

Facebook advertisers often struggle with performance due to auction overlap. In this post, we’ll talk more about what auction overlap is and how to prevent it with a rule template. Of course, Facebook has controls in place to prevent this competition. Using Automated Rules. Have you used this approach to address it?

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Facebook Compete How To Notification 204

Jon Loomer

OCTOBER 2, 2020

This is also the case in the Page Posts area of Ads Manager… Facebook took away the ability to edit link previews as part of ongoing efforts to combat clickbait and misinformation. Unfortunately, the removal of these options takes away a tool that ethical marketers have used as well. You need to force Facebook to scrape it again.

Facebook 147

Facebook How To Publishing Organization 147

Hootsuite

FEBRUARY 23, 2023

Do you feel like your Facebook Ads budget is just a shot in the dark? You’re not alone in wondering how much to spend on Facebook ads. Well, marketers, business owners, and content creators, it’s time to gear up — we’re about to explore the secret depths of Facebook Ad budgeting.

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CPM Tools Facebook How To 135

Awario

SEPTEMBER 29, 2022

Facebook is trickier than it seems when it comes to advertising. So how to make sure your marketing efforts and social media budget don't go wasted? So in this post, I've gathered brand, big and small, that do it right - specifically on Facebook. I suggest learning from the best in the field.

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Examples Facebook Marketing Advertising 105

Jon Loomer

SEPTEMBER 22, 2020

I hear a lot of chatter about how time-consuming creating Facebook ads within Ads Manager can be. Here’s a simple tip for saving loads of time creating Facebook ads… Click To Tweet. Did the list of interests include “Facebook for Business” or “Facebook for Local Business”?

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Facebook How To Advertising Template 174

agora pulse

NOVEMBER 30, 2020

Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts. Did you know that content marketing costs 62% less than outbound marketing but generates three times as many leads? Social media marketing.

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Content Marketing How To Social Media Management 182

Jon Loomer

OCTOBER 17, 2020

There are numerous ways that you can run Facebook ads to reach those who have engaged with your business or assets. Let’s break down how this works and how you might use it. In order to take advantage of these audiences, you’ll first need to register your app with Facebook. Register Your App.

Activities 204

Activities Facebook How To URL 204

Jon Loomer

SEPTEMBER 24, 2020

For various reasons, you may run into a situation where you have two Facebook pages that essentially do the same thing and you’re better off if they’re combined. Let’s walk through how to merge Facebook Pages. The merged page will be removed from Facebook. Basic Assumptions. Merge the Pages.

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Facebook How To Issues Review 156

Jon Loomer

JANUARY 21, 2020

One of a Facebook advertiser’s primary goals is to generate quality leads. Today, I’m going to walk through how to use Facebook Messenger ads to generate leads. Facebook will then show your ads to people most likely to generate leads. If available, an answer will prefill from the user’s Facebook profile.

Facebook 218

Facebook How To Real Estate Template 218

Jon Loomer

SEPTEMBER 24, 2020

For various reasons, you may run into a situation where you have two Facebook pages that essentially do the same thing and you’re better off if they’re combined. Let’s walk through how to merge Facebook Pages. The merged page will be removed from Facebook. Basic Assumptions. Merge the Pages.

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Facebook How To Issues Review 163

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place.

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Instagram Facebook Marketing Features 107

Jon Loomer

MAY 9, 2022

How do you share ad mockups with clients? The post Customer Hub and Drafts: How to Share Facebook Ad Mockups with Clients appeared first on Jon Loomer Digital. But, of course, you’ll be able to create any ad format in this case. Let me know in the comments below!

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How To Facebook Advertising Review 195

Social Media with Romona

FEBRUARY 2, 2022

Read to stay up-to-date on the best practices of social media marketing, email marketing, online marketing, affiliate marketing, and personal branding. In 2018, I created a video, “How Do I Remove My Facebook Page from Facebook Business Manager? Romona Foster. Wherever You Are.

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Facebook Class Affiliate marketing How To 98

Keyhole.co

JANUARY 23, 2024

Do you want​ to learn how​ to create and use monthly Facebook analytics reports?​ We don’t have​ to tell you that Facebook​ is still one​ of the most popular social media sites​ in the world. Why track your Facebook analytics? People show their interest​ in how they browse and engage with content online.

Template 59

Template Templates Analytics Report 59

Hootsuite

MAY 19, 2022

“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. Then in 2009, Facebook added an identical feature to its platform.

Tips 141

Tips HootSuite Facebook How To 141

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Think of it as a direct line to your customers where you can tell them how awesome you are and what pain points you can solve for them. Below, we’ll explain how to use Facebook Messenger for marketing.

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Strategy Facebook Marketing FAQ 118