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Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager

Jon Loomer

Imagine you have an important YouTube video embedded on a page of your website. You can create a custom Facebook event to track, optimize, and retarget them with Facebook ads. First, know that I use Google Tag Manager to manage my Facebook pixel. Create Facebook Pixel Events for Time Spent.

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How to Use Google Tag Manager to Manage the Facebook Pixel and Events

Jon Loomer

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). I wish I would have started using GTM to manage my Facebook pixel and events sooner. Within the Google Tag Manager workspace for your domain, go to Tags. Create Standard Events.

Eventful 211
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YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

Owned by Google, you’ll be working with the Google Ads network to create your YouTube ads. But if you’re new to the process, this guide will help determine the best types of YouTube ads for your channel and how to make them as effective as possible. Types of YouTube ads. Skippable in-stream ads.

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Testing Zaraz to Set Up Facebook Conversions API

Jon Loomer

I’ve been in search of a Facebook Conversions API alternative to the API Gateway that works seamlessly with Google Tag Manager. Not only does it utilize triggers in many of the same ways as Google Tag Manager, but it may not cost a thing. When you test these events, they will not appear in the Facebook Pixel Helper.

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17 Tips for Writing Effective YouTube Descriptions

Hootsuite

A good YouTube description can spike your audience’s interest and result in longer watch times, better view counts, and even new subscribers. Plus, it can help with YouTube SEO, allowing YouTube’s algorithm to understand your content and suggest it to new users, further boosting your YouTube stats. Source: Google Trends.

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How Much Does YouTube Pay Per View? We Tested It!

Hootsuite

Ever wonder how much your average cat video generates on YouTube? Before you quit your day job, you’ve got to answer the question, “How much does YouTube pay per view?” ” Get ready because we’ve taken it upon ourselves to answer whether or not monetizing your YouTube channel is worth it.

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9 YouTube trends for your content strategy in 2022

Sprout Social

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. It’s also the second-most visited website globally , behind Google. So what’s hot on YouTube in 2022? Current and emerging YouTube trends. This list will help.

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