Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. What is an influencer media kit, anyway?

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Hootsuite

AUGUST 5, 2021

You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. But there’s one piece of information that rarely makes it into an Instagram story: how much that influencer is being paid. The global influencer market is a $13.8

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Keyhole.co

MARCH 7, 2024

Instagram influencers get paid to channel their creativity and post beautiful photos. With all this considered, it’s no surprise that you want to join the ranks of famous Instagram influencers and start making money as a creator. For example, Izzy ( @infusedwithtea ) is extremely passionate about baking and plant-based tea.

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Influencer Instagram Tips How To 52

Keyhole.co

NOVEMBER 2, 2023

Influencer marketing is a powerful tool for businesses to connect with their target audience. Micro-influencers particularly, are known for their highly-engaged following and niche-specific audience. However, the success of an influencer marketing campaign hinges on one crucial element: the influencer outreach email.

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Sprout Social

JULY 12, 2022

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Successful crisis communication examples from the last five years. This is a textbook example of crisis communication done well. Slack’s response to an outage (2022).

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Sprout Social

OCTOBER 28, 2021

In this article, we’ll share five genius social commerce examples you can look to for inspiration. Before we dive into specific examples, it’s helpful to get an idea of the options available to brands interested in social commerce. For example, Nike’s upcoming Nothing but Gold app targets digitally native, Gen Z shoppers.

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Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.

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Social Media Strategies Summit

NOVEMBER 30, 2022

Gucci x The North Face Go Beyond Traditional Influencer Marketing. Influencers are a great fit for telling a brand story because they’re real people. Find the right influencer — one who aligns with your values and audience — and their personality rubs off on you, helping to communicate who you are as a brand. Image source.

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Convince & Convert

SEPTEMBER 18, 2014

To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. » Social Media Case Studies bloggers campaign case study celebration community facebook influencers outreach social media twitter' Read the whole entry. »

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Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. Well then, who are these so-called “influencers?”

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Influencer Campaign Marketing Fashion 100

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.

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Keyhole.co

JUNE 2, 2022

The easiest way to achieve this is through social media influencers – those that have thousands or even millions of followers on their social media profiles. Influencer marketing is a strategy you should know about if you’re a marketer. What is influencer marketing? How does influencer marketing work in B2B?

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B2B Influencer Marketing ROI 59

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

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Keyhole.co

MARCH 24, 2024

million listings and a community of reliable hosts around the world ready to welcome guests with open arms. Besides showing the aesthetic rental interiors, their Instagram reels highlight the fraternity Airbnb creates between the hosts and their guests. The brand also posts influencer content and shares UGC on TikTok.

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Communities Social Media Strategy UGC 59

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

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Sprout Social

DECEMBER 11, 2019

Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Brand investment in influencer partnerships isn’t the only thing changing. Great influencer marketing campaigns are built on trust.

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Keyhole.co

JUNE 11, 2024

Hosts of live broadcasts can keep viewers engaged with live polls and encourage questions to foster stronger bonds. Since hosts can see viewers’ comments in real-time, they can gain insight into the immediate concerns of their viewers. Wrap baby carrier brand Checkoh Baby Carriers is another compelling example of digital storytelling.

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Pam Moore

JUNE 23, 2019

Research past events if the event organizer has hosted the same or similar events in the past. What social networks are they using to communicate with other attendees, sponsors and event hosts? Don't assume that the event organizer understands how to best leverage your influence, reach and industry knowledge and expertise.

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Social Media Strategies Summit

FEBRUARY 18, 2021

Here’s an example: Image via Instagram. Here’s an example of an Instagram story by Starbucks where they are promoting a holiday-special beverage. On social media, especially, videos like product tutorials, reviews, or product unboxing are quite popular with both brands and influencers. It’s as simple as that.

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Trends Social Media Authentication Instagram 193

Sprout Social

JULY 13, 2021

Known as Viya to her fans, the Chinese influencer makes a living selling her fans everything from cosmetics to mattresses to houses to doorbells. In China, livestream shopping is already worth an estimated $66 billion and influencers like Viya regularly attract viewers in the millions to their streams. A better way to shop from home.

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Video Retail Hosting Fashion 115

So Influential

MARCH 25, 2021

For social media influencers, that means having a massive audience that can make them overnight sensations. They’re great ways for influencers to promote themselves and their credibility. Often, users will look for influencers living what they perceive as an ideal life. Regardless, audiences like hearing from influencers.

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Influencer Types Social Media Content 52

Oktopost

JUNE 12, 2024

Partner with LGBTQ+ organizations or influencers Pride Month is the perfect time to build bridges with LGBTQ+ content creators, business owners, and advocacy groups. 7 Examples of Well Done Pride Month Posts on Social Media 1.

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Examples Social Media Microsoft Authentication 22

Pixlee

DECEMBER 16, 2019

When Content Marketing Institute talked to businesses about their challenges and perspectives on digital marketing, they found that a lot of them saw the value in using influencers. Most B2C ecommerce brands understand that influencer marketing increasingly serves as a foundation for a successful content marketing strategy.

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Influencer UGC Marketing Loyalty 54

Buffer Social

JULY 20, 2022

But eventually, she found comfort in other Instagrammers who were posting content revolving around body positivity which in turn helped the influencer heal and develop a more positive self esteem. Showing up to events by themselves is just one example of the ways Bamby Members are able to express their vulnerabilities.

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Small Business Influencer Exercises Meeting 67

Later

DECEMBER 8, 2019

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . From changes in caption length and hashtags, to post frequency and which types of influencers get the best engagement, we’re revealing all! .

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Influencer Report Instagram Marketing 67

Sprout Social

FEBRUARY 15, 2024

Plus, we’ll show you some shining examples of what audience engagement looks like. Here are some examples of common types of audience engagement: Likes and reactions Likes and reactions are one of the simplest ways for an audience to engage with your brand on social media—all your target audience has to do is click or tap a button.

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Engagement Tips Loyalty Metrics 98

Social Media Strategies Summit

JANUARY 5, 2022

Here are some examples: To nurture an online community. For example, We Wore What Shop favors soft colors in backdrops. Hosting Instagram Live sessions is a great way to interact directly with your audience. Collaborate with Influencers. You can also organize contests and giveaways with the help of influencers.

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Small Business Instagram Platform How To 202

Keyhole.co

JANUARY 20, 2024

One example of a brand using this strategy is Instant Pot. Utilize Facebook Ads Instead of wondering what type of domain you need to host your marketing campaign, Facebook ads can be a cost-effective marketing strategy for your small business. If, for example, you want your customers to buy an.ai Their Facebook group has 3.2

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Small Business Engagement Strategy Facebook 100

Social Media Strategies Summit

MARCH 11, 2021

Partner With Influencers. As we’ve already noted, there are already a lot of big names and influencers on Clubhouse. Well, the options are pretty much limitless, and we’ve already seen some imaginative examples. What’s more, because the user base is still comparatively small, you have practically unparalleled access to them.

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Hootsuite

FEBRUARY 1, 2022

The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. Influencer marketing. This makes Twitch the perfect place for influencer marketing or partnerships. 4 quick tips for successful Twitch influencer marketing. Credit: Twitch.

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Marketing Authentication Template Templates 102

Sprout Social

FEBRUARY 5, 2024

And Gen Z is more multicultural than ever,” says Jayde Powell , content creator, marketing strategist and host of #CreatorTeaTalk. For example, her team discovered there was an opportunity to incorporate photo representation that was more closely aligned with their demographics. “By She says doing this can help maintain authenticity.

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Social Media Authentication Communities Campaign 104

Ignite Social Media

MARCH 4, 2021

Users can create or join Clubs (like groups or communities) or rooms where speakers can discuss whatever the host decides to allow. Rooms in Clubhouse are a bit like a panel at a convention; the host can invite people to come up to a virtual stage and those people can take turns talking. What Challenges are there for Brands?

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Sprout Social

SEPTEMBER 8, 2021

Users can host these conversations in an audio chat room called a “Space” and invite other users to participate. If someone you follow is hosting Space or a Speaker in one, it’ll show up as a purple bubble at the top of your timeline for the duration of the conversation. Why use Twitter Spaces? Invite speakers.

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Sprout Social

JUNE 11, 2024

Social’s influence is on an upward trajectory. For example, TikTok attracts a younger demographic, which requires a different content strategy than Facebook, where parents and families are our key audience.” Our focus on performance and audience insights influence the cadence and delivery of messaging across the institution.”

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Education Social Media Strategy Collaboration 102

Pixlee

AUGUST 2, 2021

For example, if you have a sustainable clothing brand, you can promote a zero-waste style of life, giving advice and inviting guests on the topic instead of focusing just on your brand itself. . For example, podcast hosts can ask people to share opinions on Twitter on discussed topics, engaging a wider audience with valuable conversations.

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Brands UGC Authentication Influencer 98

Sprout Social

AUGUST 18, 2022

Examples of Twitter shopping in action. However, the payment option for these shops isn’t hosted on Twitter. Host a Live Shopping broadcast for followers to buy alongside—like an infomercial. Examples of Twitter shopping in action. Collaborate with influencers. 4 tips for getting started with Twitter ecommerce.

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Twitter How To Travel Hosting 105

agora pulse

JANUARY 6, 2021

Think about whether you need time to prepare for them, whether you’re hosting or participating. For example, I use Todoist to schedule events at specific times throughout the day. For example, I respond to client emails within 24 hours maximum. For example, I monitor comments and make any bid or budget adjustments right away.

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