Akamai Marketing

FEBRUARY 8, 2011

For example, instead of telling me that there are 150 Million people on Twitter, tell me how many people on Twitter are talking about the same things I am. It isn’t that we need a tool that does everything. There are some tips, but they are essentially 101 tips.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

OCTOBER 28, 2012

I was reliant exclusively on Twitter (mostly), Facebook and my car radio to get updates for the tsunami. I know that integrating social media comes with its challenges and I know its currently being discussed, but examples like Nashville Electric show what’s possible with committment. Is Twitter today’s warning siren?

Social Media 264

Social Media Telecommunications Hotels Hashtag 264

Akamai Marketing

JULY 10, 2012

But today, I’ve got a great example of implementing social values. It doesn’t even come with an example from social media. Another great example of how social media isn’t about the platforms, but about the way companies embrace social values of transparency, two-way communication and engagement. And guess what?

Survey 130

Survey Small Business Social Media Examples 130

Akamai Marketing

JULY 19, 2011

I’ve been experimenting with the timing on my tweets and Facebook and Google+ Profiles. The conversation took place elsewhere: Sometimes, instead of commenting on a blog post, people will choose to engage on another outpost, Facebook or Twitter for example. The audiences on your Facebook, Twitter and G+ are different.

Badge 175

Badge Creative Commons Engagement Hashtag 175

Akamai Marketing

NOVEMBER 9, 2012

All the major sites, Twitter, Facebook, etc., Sometimes you want more information than just an email, when someone is inquiring about your services for example. Cost: Free, but accepts donations. More Info: SEO By Yoast . Sexy Bookmarks by Sharaholic. Make it easy for your readers to share your content to almost any site they wish.

WordPress 213

WordPress Class Cost SEO 213

Akamai Marketing

NOVEMBER 1, 2011

Within WOM valuation, we include things like Facebook comments and shares on Twitter from an influencer or from the company itself. In my model I based the use of Word of Mouth off of McKinsey Research valuation of Word of Mouth (WOM) value which looks at Relevance, Trust and Quantity.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

JUNE 26, 2012

Imagine if you had to get three or four layers of approval before doing a Facebook post. The best examples integrate social values throughout the organization. They’ll worry less about what their employees are saying on their Facebook pages, because they will have empowered and excited their best advocates: their staff.

Social Media 163

Social Media Case Study Apple Collaboration 163

Akamai Marketing

NOVEMBER 10, 2011

After dabbling in Facebook or opening a Twitter account, the next question is often, “what now?” While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?”

Questions 192

Questions Social Media ROI Domain Name 192