Adam Sherk
MAY 30, 2012
local scenery and special events; news and weather; meet the team and behind the scenes photos; and contests and promotions. Related posts: NBC Targets Local Markets on the New Digg. For more see Kim’s Lost Remote post on what local TV newsrooms are pinning which gave me a great start to my research.
Adam Sherk
JANUARY 11, 2010
Also this statement on the role of new technology in breaking news more quickly was interesting: As news is posted faster, often with little enterprise reporting added, the official version of events is becoming more important. Bill Hunt wrote about this a while back in looking at the use of tech press releases by bloggers.
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Adam Sherk
OCTOBER 6, 2010
Now the focus is decidedly more tactical with sites looking to understand how to maximize the benefits of their efforts and better integrate them with other marketing initiatives. PostRank counts “engagement events” which it defines as individual activities such as a tweet, like, comment, digg, RSS view, etc.
Adam Sherk
DECEMBER 22, 2009
Last week Twitter gave us their Top Twitter Trends of 2009 for categories like news events, people, movies, etc. Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media.
Adam Sherk
NOVEMBER 1, 2012
With a strong fear of cold calling and attending networking events, he wasn’t getting his complete concept heard and he wasn’t going anywhere fast. Why spend valuable time coming up a full-blown marketing campaign to promote your idea when you can do one or a few micro-PR campaigns much more easily?
Adam Sherk
FEBRUARY 28, 2012
Recently NPR shared a case study on Nieman Journalism Lab showing how they used geotargeting on their Facebook page to specifically target users in one local market, Seattle. The New York Times will sometimes create a special tab for major events. Here are five good ideas for news media Facebook pages: 1) Use Geotargeting.
Adam Sherk
JUNE 5, 2009
Vanessa Fox did an extensive write-up for Search Engine Land which covers the changes in detail. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.
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