Media Relations: Increase Your Search Engine Optimization
APRIL 16, 2015
promised to do a second piece on last week’s webinar, “ How to Use Media Relations to Drive Search Engine Optimization ” and this is it! Search Engine Optimization. ” The keyword tool shows me that “social media coaching” has more monthly searches, but the competition is high. By Gini Dietrich. I am back! So let’s talk SEO. Anchor text.
22 PR Tools From the #PRstack Community
DECEMBER 14, 2015
In the past 12 months, the #PRstack community has created an app that has characterized more than 250 third-party tools. The community has developed a list of its favorite 22 PR tools for Spin Sucks. The 22 PR Tools From the #PRstack Community. Anewstip is a simple tool to quickly find relevant journalists to pitch your stories to on Twitter. Tool Google Analytics.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. 10) SpyOnWeb.
Top Free Content Marketing Tools for Beginners
SEPTEMBER 21, 2016
To be successful at content marketing, you need to the right tools. While some may be expensive, here is a list of top free content marketing tools that will help you make a successful start. The post Top Free Content Marketing Tools for Beginners appeared first on Spin Sucks.
The One PR Tool You’ll Need for 2016
DECEMBER 3, 2015
The One PR Tool for 2016. On the first day of Christmas, Spin Sucks gave to you…the one PR tool you’ll need for 2016. But she’s not the PR tool for 2016 that I am going to recommend (she can’t even be accused of being a tool). Her company, Iris , is the PR tool I recommend. By Gini Dietrich. and Gin and Topics. Let’s get started!
Repurpose Content with These Six Tools
APRIL 16, 2015
Similarly, those how-to guides and checklists can easily be turned into visuals and infographics with one of my favorite tools ever: Canva. The post Repurpose Content with These Six Tools appeared first on Spin Sucks. Related Stories Customer-Focused Content Marketing Strategy Use Media Relations for Search Engine Optimization One Hundred Content Ideas in Thirty Minutes.
9 Awesome Tools for Content Authors and Bloggers
MARCH 21, 2015
Wouldn’t it be great if there were some tools and Web applications that could help with the process? From idea generation to improving the quality of your prose, these 9 tools will help you up your game and become a writing ninja. Content Idea Tools. Here are some tools to jumpstart your creativity: 1. The Readability Test Tool. Lack inspiration? All useful.
Eight Tools for Social Media Listening
OCTOBER 4, 2011
Now let’s discuss eight free tools to enhance what Google is sending you. Twendz is a reputation management tool that looks at how people feel about a brand or a topic. It tells you exactly what you need to do to fix the site so the search engines are crawling it and you are competing on the web. They are listen, assess, engage, measure, and refine/improve.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. free tool for finding the relative influence of any Twitter user. Social and Alternative Search Engines. Create animations?
Twelve Digital Tools You’ll Be Using More of in 2015
DECEMBER 23, 2014
On the twelfth day of Christmas, Spin Sucks gave to you… 12 digital tools, 11 most read blog posts , 10 top communicators , nine great PR blogs , eight up and comers , seven must-listen podcasts , six communicator gifts , five communications trends , four free webinars , three strategy games , two Crazies’ secrets , and the PR win of 2014. Sococo might be my favorite tool of 2014.
Three Tools to Show PR Value
MARCH 19, 2015
Show PR Value with These Tools. To make a case for the PR value you provide (and your budget) to even the most reluctant executives, you’ll need three tools: A crystal clear strategy; . When I ran an agency, these are the three tools I had ready whenever I had to go head-to-head with a request like this. The post Three Tools to Show PR Value appeared first on Spin Sucks.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. There’s an app for that—or cool web tool. Cool Social Media Tools.
Essential viral marketing tools
SEPTEMBER 26, 2016
While that article mapped out 10 rules of branding for your startup or small business , today I’d like to share some of the nonproprietary tools that you can use to advance your campaign, enhance your brand or earn kudos from your client. There are lots, lots more tools and tips, but you’ll have to sign up for one of Vincent’s workshops. With 2.6 kickbox.io Discover.ly
Top 10 Content Marketing Tools for Serious Marketers
MAY 3, 2016
The Content Marketing Institute (yes, there is such a thing) defines this serious marketing tool as “…a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” Search Engine Expertise. detailed strategic plan.
10 Great Alternatives to the Google Keyword Research Tool
JANUARY 4, 2014
It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. Search engines favor compelling content, but you won’t generate much traffic if you don’t include the words and phrases people are most interested in and actively searching for. 10 best alternatives to the Google Keyword Tool. Paid keyword research tools. What to do?
Introducing Spider: A Super Cool Link Listening Tool
APRIL 9, 2015
By Gini Dietrich A little housekeeping before we begin: Don’t forget today at noon ET is our webinar on how to use media relations to increase your search engine optimization. The link listening technology of which I speak of is Spider , which is billed as a social listening tool. We don’t need another social listening tool. But the timing was off for me. winning!
How to Reverse Engineer Your Competitors’ SEO Strategy
Convince & Convert
FEBRUARY 15, 2016
Social listening tools and customer surveys are the best ways to identify customer interests that might conflict with your product. Scan your competitor’s site to locate their most shared pages; a tool like Social Crawlytics can help with this. By finding your competitors’ best-performing pieces of content, you can determine which topics and content types might work well for you, too.
Websites and Search Engines are Far from Dead
FEBRUARY 17, 2013
Search engines are going away. Imagine, for example, that you’re tasked with finding the best social media monitoring tool for your company. John notes that though he has done all he “can to get found on the search engines—SEO, PPC, blogging and social media,” his website generates a trickle of leads for digital marketing services. Websites are dead. Hogwash.
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. weekendfamilybreaks Great list of tools. Wide reach.
9 Productivity Tools I Use to Run My Company
Convince & Convert
MARCH 31, 2015
The whole list of the tools we use routinely would be a VERY long post, as we have more than 50 pieces of software in our bag of tricks, but this batch of 9 are our most important contributors in terms of team interaction and efficiency. 1. Sococo This is probably our newest tool and has quickly become indispensable. Around here, we always have a lot of balls in the air. love them.
3 Tools for Social Media Listening on a Budget
Ignite Social Media
OCTOBER 4, 2016
Tools that provide monitoring services are doorways into a world of product feedback, customer complaints & praise, competitor announcements, industry trends and much, much more, such as conversations around Making a Murderer or pets on Instagram. However, if you’re a small shop or running on a very tight budget, listening tools can seem out of reach. Google Alerts. RSS Owl.
Cool Social Tools: Ravetree
MARCH 3, 2014
This is the second in my new series of posts from software and app and tech vendors who have new tools they’d like you to know about. For example, the search engine DuckDuckGo has garnered a fair amount of attention after revelations about the NSA prompted some people to stop using Google. Cool Social Tools SITE: Ravetree.com. These include Hushmail, FastMail, and MyMail.
The Best Tools for Keyword Research, Competitive Analysis and Trending Topics
OCTOBER 7, 2014
Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. There is a wide universe of tools out there and my intention is not to cover them all. Bing Keyword Research is available within Bing Webmaster Tools. They offer several free tools including a basic keyword tool, a niche finder and a keyword grouper. 5.
Association Social Media: American Society of Civil Engineers
SEPTEMBER 22, 2014
——————— Welcome to Elizabeth Bookhultz, Social Media Specialist, American Society of Civil Engineers! 1) First things first – in what department in your organization does your role sit? On the other hand, Twitter is where we find a lot of academics and engineering firms. Who do you report to? . Are they interlinked in specific ways?
10 Outreach Tools Every Marketer Needs
MAY 31, 2016
These are the tools that any versatile marketer’s arsenal should contain. One of the best tools for finding contacts and shaping reputation is BuzzSumo. So, get the buzz started and utilize this tool as an indispensable part of your social media toolbox. By exploring a truckload of filters, you can customize the feed and ensure that the tool serves your specific needs.
9 Tools to Improve Social Media Productivity
Convince & Convert
MARCH 19, 2013
Thankfully, there are several wonderful tools that can help. Here are 9 social media tools that will help you save time and improve your productivity. 1. Nimble is a social relationship management tool that is designed to help you do this. Plus, you can use Engag.io’s search engine to find conversations you may not be involved in but should be. account. 3. Enagag.io
Why And How To Submit Your Small Budget Film To Search Engines - Social Media
Social Media Network Marketing
APRIL 22, 2015
With this level of connectivity people utilise the Search Engines like never before. Search engines are the most valuable source of information assimilation. You type a few phrases or words [KeyWords] in the search space of the Engines and you get hundreds of links on the single topic. Here are a few Benefits of Search Engines. At Home, On Road, etc. shared below.
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
Of the hundreds of third party Twitter tools out there, which are really worth utilizing? Discover the answers to those questions and many more here in 45 of the best guides to Twitter tips, tools and tactics of the past year. Ways Twitter Can Be Leveraged for B2B Search Engine Marketing by Search Engine Watch. Twitter Tools. More than 80% of U.S. Twitter and SEO.
9 Criteria for Selecting a Social Media Monitoring Tool
MARCH 23, 2011
Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? “Free is always a popular price point, but in the world of social media tools (as in many other areas of life), you get what you pay for.
Sneak Peak: Google Webmaster Tools Search Impact Report
FEBRUARY 12, 2015
I was just granted access to the new Google Webmaster Tools Search Impact report , which is going to be available in Google Webmaster Tools. It will eventually show up for everyone who has a Google Webmaster Tools account, and you’ll be able to analyze more search data about your site. Google Search Engines You can also compare and filter across these dimensions.
What Kind Of Tools Do Marketers Need?
Small Business Mavericks
OCTOBER 31, 2014
I love tools. Sometimes you pick up something at a flea market and have to guess at what it does because you have no idea why that tool exists, but it exists for a reason. Somebody designed that tool to help them do something that needed to be done. I don’t necessarily use all the tools out there, but I am around them a lot and I’ve made some observations over the years about some universal characteristics all good tools share: They are designed by someone who needed that tool to do a specific thing. Would you add anything to that list?
Behr Paint Now Offering SEO and Search Engine Marketing Services
NOVEMBER 12, 2013
But, apparently Behr Paint ( Behr Process Corporation ) is now offering search engine optimization and search engine marketing services to registered BehrPro professionals. Local businesses can now get their paint and their search engine optimization and search engine marketing services from the same company. Search Engine Optimization That’s a good thing.
Spring Cleaning For Your Blog – How A Little Work Can Drive Search Engine And Social Media Traffic
MARCH 18, 2012
Remember, the more you clean up those old posts the more they will pay you back with increased search engine traffic or organic traffic from social networks like Twitter and Facebook. Tools like WP-CleanFix can help you identify any opportunities to clean up categories and tags (among other things) and make sure your database is optimized. Ahhhh Spring! Do you have too many widgets?
Google’s Change of Address Tool is Broken
DECEMBER 16, 2015
Google’s Change of Address tool, accessed by website owners in the Google Search Console, is broken. This missing functionality causes certain websites to not be able to use the tool. Therefore, in certain circumstances, Google’s Change of Address tool doesn’t work. The Google Change of Address tool is very helpful for 99 percent of website owners.
Social Media Optimization Tools
OCTOBER 31, 2010
Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Thanks for aggregating some good tools. link] Fedtech, Inc.
10 best content marketing tools
JULY 28, 2016
Website Grader, Open Site Explorer & 8 more tools. ontent marketers have access to hundreds of tools that can make their jobs more effective. With so many options out there, it’s easy to get carried away and start using more tools than necessary. Instead of complicating your life by testing tools that don’t work, you can try some of the most efficient options out there.
How Tools Measure Your Internet Life
JULY 26, 2011
There are many tools that analyze your internet life, some focusing on brands and companies and others specific for individuals. Over 300 tools analyze Twitter and Facebook activity , for instance. Do your images include alt tags for search engine spiders to correctly index? Tools include their own perks. If you want something else, a tool exists for it.
How Social Media Can Affect Your Search Engine Rankings
JULY 22, 2014
Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. You can see 38% of those doing very well with search engine optimization were also extensively integrating social media. Search Engine Optimization Social Media
Get Your Business On Search Engines - Social Media
Social Media Network Marketing
APRIL 30, 2015
Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Internet is a rich and vast resource of information. With this level of connectivity people utilise the Search Engines like never before. Search engines are the most valuable source of information assimilation. You type a few phrases or words [KeyWords] in the search space of the Engines and you get hundreds of links on the single topic. Here are a few Benefits of Search Engines. Variety of information: Search Engines are not limited to Google only. shared below. 1.
100+ Social Media Monitoring Tools
OCTOBER 12, 2010
But there has been an explosion of more elaborate tools, including Radian6 ‘s solutions, which offer you a complete listening and engagement platform, and Scout Labs ‘ tool that tracks social media and finds signals in the noise. Here’s a list of social media monitoring tools that might be helpful in your quest to get your arms around social media engagement, measurement, and metrics. If you have experience using any of these, or if I’ve omitted a tool that you find particularly useful, please comment and share! Addictomatic. Alterian. Analytic.ly.