Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence?

Social Media 132

Social Media B2B Company Consultant 132

Twist Image

AUGUST 10, 2012

Does that mean that social media and digital media has not disrupted the model or added new layers and opportunities? You're going to engage customers and have them crowdsource the next update to your 300-year-old product? There are other angles (direct response, engagement, brand narrative, etc.), digital media.

Crowdsourcing 110

Crowdsourcing Marketing Social Capital Collaboration 110

SocialFish

JANUARY 22, 2011

I pointed last week to the latest Pew Internet research study about internet users and groups which found that the users most engaged with social media are also the most engaged in groups. Clearly directly relevant to associations.

Gov 2.0 196

Gov 2.0 Groups Groups NGO 196

Firebelly

MAY 17, 2012

Speaking engagements, seminars and business development at redwall. Where does social marketing fall into your approach? The greatest capital that any business has is their human capital, often used to refer to employees. To me this also includes social capital, meaning your customers that believe in you.

Social Capital 196

Social Capital Journal Energy Campaign 196

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Convince & Convert

NOVEMBER 1, 2011

was that Engage was more of a reference guide than a book. But also, it’s perpetuated through the “social media experts” I can tell you that year after year, I would have to get in debates that would justify my friend to follow ratio on Twitter, for example. People would read certain chunks as needed.

Klout 122

Klout Social Capital Influencer Social Graph 122

Koka Sexton

APRIL 5, 2015

Several months ago I had the opportunity of being on my second Salesforce Live broadcast “ Using social connections to turn prospects into customers “ Truely an awesome experience. Over 30,000 people streamed the broadcast and the engagement on social media was amazing. The dawn of social media.

LinkedIn 40

LinkedIn Social Capital Groups Groups 40

Koka Sexton

APRIL 5, 2015

Several months ago I had the opportunity of being on my second Salesforce Live broadcast “ Using social connections to turn prospects into customers “ Truely an awesome experience. Over 30,000 people streamed the broadcast and the engagement on social media was amazing. The dawn of social media.

LinkedIn 40

LinkedIn Social Capital Groups Groups 40

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Social Media Analysitcs (Photo credit: cambodia4kidsorg). Getting a solid return on investment in social media is tough to measure. Tracking the KPIs of Social Media.

Analytics 380

Analytics Social Capital Klout Analysis 380

Sprout Social

SEPTEMBER 14, 2022

It’s not a storefront, it’s their social strategy. Audiences experience brands primarily through social media. A social-first brand strategy opens the door to increasing market share and customer loyalty. While your brand marketing strategy should apply to all channels, social is where it comes to life.

Strategy 97

Strategy Brands How To Template 97

Jeff Esposito

JULY 21, 2010

The first and perhaps most engaging would be to set up a fan club with special benefits for fans, similar to Red Sox Nation or Yankees Universe. That said, you make some interesting points about what the club should do with the goodwill and social capital they have built up. Write it, and burn it. Unported License.

Jive 30

Jive Forums Committee Survey 30

Convince & Convert

JUNE 30, 2010

It’s time to start thinking about social media the same way. I’m going to write more about my thinking in the area of social segmentation this summer, but for now what do you think? Programs like ThinkGeek ‘s @thinkgeekspam that includes only deals and offers may need to become the rule, not the exception.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

FEBRUARY 19, 2016

Let’s say you’ve got a market and you want to know who should you be paying attention to, who should you engage with in that market, what do you need to know? So if you want to engage with them on Facebook, LinkedIn, etc., Or I could say show me the social media veterans, etc., It’s like Scooby Doo.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

JUNE 23, 2010

Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way. Control Crowdsourcing, much like focused social media efforts, isn’t about giving up control, even though it seems that way before you start, just ask Scott Monty of Ford. (He

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

JUNE 28, 2010

For every piece of content you create, regardless of format, you should develop a Content Rationale Report that includes these pieces of information (as an example, I’ve included prospective answers for a social media metrics chart I’m developing) Format of Content: Downloadable chart and glossary (PDF).

Social Media 128

Social Media Strategy Report Buy 128