A Fantastic Starbucks Customer Experience Story
OCTOBER 30, 2012
I have a great story to tell you. It’s one of fantastic customer service from a brand we all know and love: Starbucks. Most of you know I had a craaaaazy summer. I was on the road for 25 weeks straight. To say I was exhausted is putting it mildly. always get a tall, nonfat latte. But one particular morning in June, after a few weeks of crazy travel, I asked him to upsize me to a grande.
Your Brand Screwed-Up On Social Media, Now What?
OCTOBER 4, 2012
Headline from CNN. Bad things can happen to any business or brand. You do your best to avoid it; you hire the right people, make the right products, make the right decisions. Sometimes, though, things still don’t go as planned and something, someone screws-up. It’s often what happens next that can make, break or save a brand’s reputation. Confused? What happened first. Outreach.
5 Ways that Social Media Impacts SEO
AUGUST 21, 2012
I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. thought I’d share it here along with some links to additional resources. It is intended to be a general overview for publishers. Hopefully you’ll find it useful. How does social media activity impact search engine optimization? Annotations in the Search Results.
Twitter Shifts Position: Now Claims PeopleBrowsr Suit Is A Federal Antitrust Case
The Realtime Report
DECEMBER 5, 2012
Last week, PeopleBrowsr, a social analytics company, won a temporary restraining order preventing Twitter from terminating its long-standing access to the full firehose. At the time, Twitter said that it would vigorously defend itself based on “Contract 101″ arguments, claiming that its agreement with PeopleBrowsr gave the platform every right to terminate access.
Social Media Automation 101
Social Media is Going Corporate [Infographic]
JULY 3, 2012
The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Initially skeptical of it’s use for business purposes, it appears many have adopted the two-way communication mindset during this modern age of information and relationship building. 75% saw an increase in website traffic.
Social Media Stats [Infographic]
JANUARY 18, 2012
Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. 56% of consumers say that they are more likely recommend a brand after becoming a fan.
Timing Your Social Media Marketing
JANUARY 20, 2012
Social media marketers always wonder when the best time is to post on Twitter, Facebook, Google+, and the myriad of other social platforms for optimum customer engagement. Is it in the morning, since many people check their Facebook page before they go to work? Is midday better because users look at their Twitter stream while they’re eating lunch? Is evening best?
8 strategies for Pinterest for business
JUNE 11, 2012
Pinterest has become a running joke to many. Still, the traffic reported coming from this site cannot be ignored, and the ways people are leveraging it’s popularity to market their businesses is very interesting.Here are just a few. 1. It’s not about you. You don’t need to be blatant about what you offer your customers. Be subtle. Best example? Oreck on Pinterest. Everybody loves a story.
Fourteen Social Media Policy Must Haves
OCTOBER 29, 2012
I am not an attorney. I don’t even play one on TV (though I did really want to go to law school so I could be a sports agent, but that’s neither here nor there). But I am a communications professional who spends a lot of time online and I can tell you, without a shadow of a doubt, you need a social media policy. You have an employee handbook. The Legal Ramifications. Don’t lie.
10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
Buzz Marketing for Technology
SEPTEMBER 26, 2012
Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. And even fewer put a strategy in place to convert this highly active audience into highly engaged website visitors.
News Organizations on Google+: Which Pages Get the Most Engagement?
JANUARY 10, 2012
News organizations (along with businesses of all kinds) have been able to create official Google+ pages for a couple months now so I thought I’d check in and see how their pages are doing. I’m going to forgo looking at which media outlets have attracted the largest following since that data becomes quickly outdated. Most are from the US but there are a handful of international sites too. Per Post.
Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution
The Realtime Report
AUGUST 8, 2012
Two-thirds of business managers agree that it is “important” or “very important” for their business to “analyze and glean insight from large data sets from social interactions happening in real time.” ” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics.
A World Gone Social
Learn how companies must adapt to survive.
90 Percent of Small Business Use Social Media
SEPTEMBER 16, 2012
A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person. But the news is not all merry, as 58% of surveyed owners said they struggle with promoting their Facebook pages — if they have a page at all. Need help?
Will SEO Exist in 2015?
Techipedia: Tamar Weinberg
JUNE 13, 2012
This is a guest post by Brad Shorr. SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. No more. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. Google’s SEO Mindset. Optimizing the usability of the site.
Get LinkedIn or Get Left Out: Using LinkedIn Effectively
AUGUST 22, 2012
You hear a lot of hype about the benefits that Facebook and Twitter can bring to your business, but these social networking sites can often overshadow the even greater potential LinkedIn has for virtually every department within the organization. What makes LinkedIn so superior to alternative social networking sites is its exclusively professional audience and no-nonsense atmosphere. Sales.
10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”
APRIL 1, 2012
Finding a social media professional to help you with your online activities can sometimes be a tough process. There are plenty of “experts”, “gurus” and “wizards” out there and many of them don’t have the experience you need. Will you provide me with links to your accounts? Why are these networks right for my business? Pretty self-explanatory. Probably not.
To The Crowd #crushIQ
JANUARY 3, 2012
This is a guest post by Jeff Barrett. There is a fear, in Advertising, that crowdsourcing will eliminate or decrease the need for some services. Embrace it. In the past year I have worked on a dozen campaigns that have incorporated elements of crowd-sourcing. They have consistently doubled or tripled the ROI of a conventional campaign. Make something a strength before it becomes a weakness.
30 Resources and Tips for Using Pinterest to Market Your Business
FEBRUARY 18, 2012
People like to collect things. Sports memorabilia, carnival glass, stuffed animals, you name it. Pinterest , the new social-media darling, took note of this behavior and created an easy-to-use site where people can share their interests in the form of pictures. just started playing around with the platform, collecting images about social media and marketing and other topics. . General information.
6 Reasons a Blog Should be the Center of Any Social Content Strategy
JUNE 4, 2012
Despite the many business benefits of blogging , it remains an underutilized tactic. Recent research shows that only 37% of the Inc. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium. Fresh content. Flexibility.
Six Tips for Better Business Writing
SEPTEMBER 25, 2012
In today’s text, Twitter, social media world, people are getting more and more lazy about their grammar and spelling, according to This Embarrasses You and I* , an article in the Wall Street Journal. The article begins with, “When Caren Berg told colleagues at a recent staff meeting, “There’s new people you should meet,” her boss Don Silver broke in. ”I Six Tips.
Which Social Network Has The Highest User Activity? [infographic]
JUNE 6, 2012
Tweet Are you considering which social networking site to spend your time and money on? The web design company Go-Gulf.com has compiled an infographic that compares the latest user statistics of the social networking sites Facebook, Twitter, Google Plus, Linkedin and Pinterest to see which one has the highest user activity. It is no surprise that Facebook takes the lead. How Brands Use Pinterest.
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. and Sasha Koren from The New York Times. AddThis). Social Medi
How To Use Influencer Marketing To Launch A New Product
The Realtime Report
DECEMBER 27, 2012
This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Recently Driving awareness for product launches, events and brand initiatives is a common marketing objective.
Why You Should Unfriend Facebook Friends
AUGUST 26, 2012
The average Facebook user in the United States has 229 friends, initiating 3 friend requests every month and accepting 4. The Pew Internet & American Life Project indicates your age says a lot about your friends. Generation Xer, my friends today number 334. That number is decreasing every day. Think about your high school friends. The best example is high school. Go on and take a look.
The New Model: How Google+ “Gets” Content
Techipedia: Tamar Weinberg
MAY 15, 2012
This is a guest post by Joel Harrison. The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. The Old Model. So What Are the New Signals? Conclusion.
Generation Y – Reinventing the Way We Communicate
MARCH 26, 2012
Whether our predecessors (or even us!) like it or not, this method of communication is no longer a trend, but a solid means of interaction. Quick Facts: Generation-Y spends at least three hours online each day (this doesn’t include time on our smartphones…yikes). We are extremely adaptable. Webinars are a prime example of a missed opportunity. Offering Mobile E-Blasts and Web Events.
Is Your Social Media Strategy Truly Agile?
JULY 24, 2012
Hang around any medium or large business for a while and you’ll start hearing many of the same corporate buzzwords. Phrases like: Ping me if you need me! Let’s figure out how to be more collaborative ! How can we be more innovative ? Are their opportunities for synergy between these projects? Can we put together a cross-functional team? And let’s be honest. Share them with us!
10 Email Sins You Must Stop Committing Right Now
MARCH 22, 2012
Email. Whether we like it or not, it is part of our lives. We love it when it’s easy and when others use it in a way that works for us. The rest of the time, we hate it. And when we hate it, we really hate it. Even though I often communicate through social channels, such as Facebook, Twitter or chat messages, my mailbox remains a sacred place where the most important conversations take place.