2012

Trending Sources

A Fantastic Starbucks Customer Experience Story

Spin Sucks

I have a great story to tell you. It’s one of fantastic customer service from a brand we all know and love: Starbucks. Most of you know I had a craaaaazy summer. I was on the road for 25 weeks straight. To say I was exhausted is putting it mildly. always get a tall, nonfat latte. But one particular morning in June, after a few weeks of crazy travel, I asked him to upsize me to a grande.

5 Ways that Social Media Impacts SEO

Adam Sherk

I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. thought I’d share it here along with some links to additional resources. It is intended to be a general overview for publishers. Hopefully you’ll find it useful. How does social media activity impact search engine optimization? Annotations in the Search Results.

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Twitter Shifts Position: Now Claims PeopleBrowsr Suit Is A Federal Antitrust Case

The Realtime Report

Last week, PeopleBrowsr, a social analytics company,  won a temporary restraining order preventing Twitter from terminating its long-standing access to the full firehose.  At the time, Twitter said that it would vigorously defend itself based on “Contract 101″ arguments, claiming that its agreement with PeopleBrowsr gave the platform every right to terminate access.

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Why 84% of Your Facebook Fans are Lurkers

Ari Herzog

How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? “It’s the largest social networking site, and you’d be crazy to ignore it!” ” someone cries out to you. “You can reach 800 million people with a single update!” ” urges another.

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Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

The Future of Work: A Manifesto

SocialFish

This is long but I thought I’d post the whole thing here first, before eventually breaking it up into smaller posts later. All of it is up for discussion.  I would greatly appreciate your thoughts on any part or the whole of it. —————————— The Future of Work: A Manifesto. The future of work starts right here, right now. focus deeply.

Social Media Stats [Infographic]

Mindjumpers

Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. 56% of consumers say that they are more likely recommend a brand after becoming a fan.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

It’s my birthday and I have some great news! In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. And I did. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Want the trends, news, and findings too?  Sign up right now at a totally reduced cost for 2012 for a limited time.

Social Media is Going Corporate [Infographic]

Puzzle Marketer

The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Initially skeptical of it’s use for business purposes, it appears many have adopted the two-way communication mindset during this modern age of information and relationship building. 75% saw an increase in website traffic.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. And even fewer put a strategy in place to convert this highly active audience into highly engaged website visitors.

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10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”

SocMed Sean

Finding a social media professional to help you with your online activities can sometimes be a tough process. There are plenty of “experts”, “gurus” and “wizards” out there and many of them don’t have the experience you need. Will you provide me with links to your accounts? Why are these networks right for my business? Pretty self-explanatory. Probably not.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

8 strategies for Pinterest for business

Janet Fouts

Pinterest has become a running joke to many. Still, the traffic reported coming from this site cannot be ignored, and  the ways people are leveraging it’s popularity to market their businesses is very interesting.Here are just a few. 1. It’s not about you. You don’t need to be blatant about what you offer your customers. Be subtle. Best example? Oreck on Pinterest. Everybody loves a story.

Fourteen Social Media Policy Must Haves

Spin Sucks

I am not an attorney. I don’t even play one on TV (though I did really want to go to law school so I could be a sports agent, but that’s neither here nor there). But I am a communications professional who spends a lot of time online and I can tell you, without a shadow of a doubt, you need a social media policy. You have an employee handbook. The Legal Ramifications. Don’t lie.

Timing Your Social Media Marketing

Pamorama

Social media marketers always wonder when the best time is to post on Twitter, Facebook, Google+, and the myriad of other social platforms for optimum customer engagement. Is it in the morning, since many people check their Facebook page before they go to work? Is midday better because users look at their Twitter stream while they’re eating lunch? Is evening best?

How To Use Influencer Marketing To Launch A New Product

The Realtime Report

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Recently Driving awareness for product launches, events and brand initiatives is a common marketing objective.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

90 Percent of Small Business Use Social Media

Ari Herzog

A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person. But the news is not all merry, as 58% of surveyed owners said they struggle with promoting their Facebook pages — if they have a page at all. Need help?

Get LinkedIn or Get Left Out: Using LinkedIn Effectively

SocialFish

You hear a lot of hype about the benefits that Facebook and Twitter can bring to your business, but these social networking sites can often overshadow the even greater potential LinkedIn has for virtually every department within the organization. What makes LinkedIn so superior to alternative social networking sites is its exclusively professional audience and no-nonsense atmosphere. Sales.

News Organizations on Google+: Which Pages Get the Most Engagement?

Adam Sherk

News organizations (along with businesses of all kinds) have been able to create official Google+ pages for a couple months now so I thought I’d check in and see how their pages are doing. I’m going to forgo looking at which media outlets have attracted the largest following since that data becomes quickly outdated. Most are from the US but there are a handful of international sites too. Per Post.

9 Actionable Ways To Prove & Track Your Social Media

Techipedia: Tamar Weinberg

This is a guest post by Ed Baxter. For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. However I’ve spotted a disturbing trend amongst many marketers who utilize social media; they don’t know how to track it properly!

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Which Social Network Has The Highest User Activity? [infographic]

Mindjumpers

Tweet Are you considering which social networking site to spend your time and money on? The web design company Go-Gulf.com has compiled an infographic that compares the latest user statistics of the social networking sites Facebook, Twitter, Google Plus, Linkedin and Pinterest to see which one has the highest user activity. It is no surprise that Facebook takes the lead. How Brands Use Pinterest.

10 Email Sins You Must Stop Committing Right Now

Almost Savvy

Email. Whether we like it or not, it is part of our lives. We love it when it’s easy and when others use it in a way that works for us. The rest of the time, we hate it. And when we hate it, we really hate it. Even though I often communicate through social channels, such as Facebook, Twitter or chat messages, my mailbox remains a sacred place where the most important conversations take place.

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Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter

SocMed Sean

Okay…I have to admit that I find these types of tweets mildly humorous: or It’s not that I find the pain of employees funny, but the shortsightedness of companies in their efforts to ignore new technologies always makes me wonder what they are thinking. This same company issues laptops, email, and wireless access to all of their employees. Hmmm…slight change in position, eh?

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 1. Marketing Pilgrim ). 2. But 3.1

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Five Things Bacon Can Teach Us About Content Marketing

Spin Sucks

Today’s guest post is written by Jason Miller. The widespread fascination with bacon is for good reason; bacon makes everything better. For example, Google just released a Chrome extension that can un-baby your Facebook newsfeed by replacing all of those “annoying” baby photos with pictures of bacon. Necessary? Useful and entertaining? Absolutely. Bacon is nostalgic. Bacon inspires.

30 Resources and Tips for Using Pinterest to Market Your Business

Pamorama

People like to collect things. Sports memorabilia, carnival glass, stuffed animals, you name it. Pinterest , the new social-media darling, took note of this behavior and created an easy-to-use site where people can share their interests in the form of pictures. just started playing around with the platform, collecting images about social media and marketing and other topics. . General information.

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Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

Two-thirds of business managers agree that it is “important” or “very important” for their business to “analyze and glean insight from large data sets from social interactions happening in real time.” ” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics.

Why You Should Unfriend Facebook Friends

Ari Herzog

The average Facebook user in the United States has 229 friends, initiating 3 friend requests every month and accepting 4. The Pew Internet & American Life Project indicates your age says a lot about your friends. Generation Xer, my friends today number 334. That number is decreasing every day. Think about your high school friends. The best example is high school. Go on and take a look.

7 Steps to Planning Better Presentations

Dave Fleet

As we approach the end of the Spring conference season, and in the run-up to BlogWorld New York, I got to reflecting on how my approach to presentations has evolved over the last while. Preparing a presentation for a conference is no mean feat (I’d estimate I spend at last 30 hours on each presentation I create for conferences; often more). Decide on your topic. Simple enough, sometimes.

Generation Y – Reinventing the Way We Communicate

SocialFish

Whether our predecessors (or even us!) like it or not, this method of communication is no longer a trend, but a solid means of interaction. Quick Facts: Generation-Y spends at least three hours online each day (this doesn’t include time on our smartphones…yikes). We are extremely adaptable. Webinars are a prime example of a missed opportunity. Offering Mobile E-Blasts and Web Events.

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How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

This is a guest post by Tim Ware. ” And there’s no other option. consider this the biggest drawback with the Timeline layout, followed closely by no longer being able to set a default landing tab for non-fans. However, in this article, I will focus on the three visual elements over which you have total control on your Timeline Page. Nike uses humor to reach out to the unfit masses!

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How People Spend Their Time Online [Infographic]

Mindjumpers

Tweet On our blog , we have previously written about an infographic that illustrates how social networking accounts for a huge amount of time spend online and relates content sharing to brands , but this new infographic from Go-Gulf takes a slightly closer look at how people around the world split their time across different online activities. How Advertisers Are Using Facebook Ads [Infographic].

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. and Sasha Koren from The New York Times. AddThis). Social Medi

Thou Shalt Not Auto-Direct Message On Twitter

SocMed Sean

I’m going to go on my soapbox just one more time in the hopes that this message goes viral , spreads through the Interwebs, and finally convinces every “online marketer”, “ social media guru ” and “eBook entrepreneur” that they should, once-and-for-all, turn off Twitter auto-direct messaging. So…one last plea to the masses. It is a good idea. Cheers!

Social Business: Four Real-Life Truths about Collaboration

Conversionation

The 3 U’s apply to collaboration as well – source: Nicola Millard (Scribd) I haven’t been blogging a lot in recent months. Since nearly five months we started working with BT Global Services on an integrated global social business, training and content marketing program. Some facts and data. Social business is all about people, integration (the silos, remember?) and collaboration.

Six Tips for Better Business Writing

Spin Sucks

In today’s text, Twitter, social media world, people are getting more and more lazy about their grammar and spelling, according to This Embarrasses You and I* , an article in the Wall Street Journal. The article begins with, “When Caren Berg told colleagues at a recent staff meeting, “There’s new people you should meet,” her boss Don Silver broke in. ”I Six Tips.

Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media

Waxing UnLyrical

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. Frankly, I think that medium isn’t all that happy. What to do? Such is life. haven’t tested all of them – it would be impossible to do so! ” 1. buffer them).

70% Of Users Visit Pinterest For Inspiration On What To Buy

The Realtime Report

Pinterest beats out Facebook as a destination for shopping inspiration, tracking and product discovery, according to a new study by Bizrate Insights. And within these categories, the gap between the two social networks is quite large. 67% use Pinterest “to help keep track of or collect the things that I like” vs. 21% using Facebook for the same reason.

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Why Alps Bethneck is 5 Years Old

Ari Herzog

This is a guest blog post by Stephen Black. This is his story. 2005: Flickr. Do I want to treat Flickr as a serious base for showcasing my photographic works? Or, do I want to use it as a base for experimentation? Ask Chiaki Williams. 2007: Facebook. Do I really want my email addresses and more to be in the hands of some Ivy league whiz kid? scramble my name and Alps Bethneck is born. Foursquare?

20 Social Media Blogs You Should Read in 2012

Pamorama

Social media is now an essential component of doing business. It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for. Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. world. Are you reading any of these blogs?