Webbiquity SMM

FEBRUARY 16, 2021

Guest post by Hugh Beaulac. Instagram isn’t just a photo-sharing website anymore. In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

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B2B Examples Company Instagram 259

The Realtime Report

FEBRUARY 17, 2021

What Is Off-Page SEO? If you want to take advantage of everything that digital and internet marketing have to offer, then you need to build a strong SEO campaign. Standing for search engine optimization, there are two broad categories of SEO. The first is called on-page SEO, where you focus on researching keywords and producing high-quality content with links, images, and videos.

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SEO Engineering Hosting Travel 219

Jon Loomer

FEBRUARY 24, 2021

There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. And more than likely, the primary factor behind that confusion and frustration is iOS 14. Look, I get it. We’re in a period of unknown right now. As I described it to my PHC – Elite community today, it’s as if we’ve known for months that we were going to get into a car accident,

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Advertising Facebook How To Privacy 216

Social Media Today

FEBRUARY 5, 2021

Will Instagram Reels become a genuine rival for TikTok? The Influencer Marketing Factory recently conducted a survey comparing the performance of the two options.

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Instagram Survey Influencer Marketing 218

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Social Media

agora pulse

FEBRUARY 10, 2021

Want to build a strong social media presence or strengthen your existing one? We’ve got tips to transform your social presence for the better … without going broke. Ever wondered how top brands have such a strong social media presence? They’re easily recognizable, get mentioned frequently, and seem to just be everywhere you look. But building a strong social media presence requires more than a big budget.

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Organization Social Media UGC How To 207

Ignite Social Media

FEBRUARY 3, 2021

In early 2021, Facebook announced the redesign of Pages for businesses, public figures, and others to include a new experience for users and admins alike. There are a multitude of updates that we can expect to roll out over the coming months, mainly a new layout, the removal of Page ‘likes’, and new options for management of the Page. Here’s a breakdown of what you need to know and how to prepare.

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Brands Facebook Metrics FAQ 184

Audiense

FEBRUARY 10, 2021

Every great brand has a compelling story behind it. If you want people to remember your brand and stand behind it, you need to tell better stories. And according to Jessica Gioglio , “you have to be an evangelist for the product” to tell captivating stories about it.

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Brands Content How To Marketing 164

Jon Loomer

FEBRUARY 5, 2021

Before you’re able to configure the eight web events you’ll use for optimizing your Facebook ads, you first need to verify your domain. There’s plenty to explore here. In this post, we’ll discuss… Why you need to verify your domain. How to verify your domain. Why you may not be able to verify a domain. A possible alternative.

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Eventful Advertising Hosting Conversation 211

Social Media Today

FEBRUARY 6, 2021

Socialinsider recently analyzed over 22 million business posts on Instagram, Facebook, and Twitter to glean some insight into the latest engagement trends.

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Social Media Trends Instagram Engagement 218

agora pulse

FEBRUARY 11, 2021

Bonus Material: FREE “Best Practices for Clubhouse” Checklist. Clubhouse, Clubhouse, Clubhouse. Everyone’s mentioning the new social platform. Here’s the scoop on what it is, why it matters, and best practices for the Clubhouse app. It’s undeniable. Clubhouse is the latest social platform that’s exploding in 2021. . Since March 2020, Clubhouse has grown to have a very diverse user base of 6 million members.

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Social Media

Ignite Social Media

FEBRUARY 17, 2021

We’re rapidly approaching the 1-year anniversary of statewide lockdowns across the nation due to the coronavirus pandemic. As a result, many of us spent a large portion of that time (and some of us still are) working from home, remote learning, Zooming, and more. In addition to the changes we’ve made in our personal lives, many of our professional lives have also changed as different industries cope with the pandemic.

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Social Media Marketing Influencer Team 176

Awario

FEBRUARY 28, 2021

Social media listening tools are designed to help you keep track of every brand mention and social conversation important to your business. We put together a list of 12 best tools for social listening to make sure you are in perfect sync with your market.

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Tools Social Media Brands Conversation 158

Audiense

FEBRUARY 23, 2021

The hype behind social audio is just getting started. With a $1B valuation and 8M downloads to date, Clubhouse is the early leader and dominating headlines along the way.

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Jon Loomer

FEBRUARY 4, 2021

Have you recently seen an error like this in Facebook Ads Manager? This event hasn’t been set up on any of your domains. Once Apple begins enforcing their new iOS 14 requirements, ad sets optimizing for **EVENT NAME** will be paused unless you change your available events in Events Manager. Here’s an example… One of Facebook’s reactions to the iOS 14 data tracking prompt is to impose a limit of eight events for optimization.

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Eventful Aggregator Conversation Issues 203

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Social Media

Social Media Today

FEBRUARY 5, 2021

eMarketer and media services and technology company Sightly have teamed up to create a new report on YouTube CTV viewing and advertising trends in the US

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Advertising YouTube Trends Report 217

agora pulse

FEBRUARY 18, 2021

Bonus: FREE “How to Get More Instagram Followers” Checklist. Want to get more listeners for your podcast? Check out these tips on how to promote your podcast on Instagram and grab more viewers and engagement. We recently interviewed Erin Cell, producer of the top-ranked “ Bad Crypto Podcast ” and her podcast, the “ Socially Powered Digital Marketing Show, ” about her upcoming session covering podcasts at the Social Pulse Summit: Instagram Edition.

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Instagram How To Upcoming Tips 155

Ignite Social Media

FEBRUARY 11, 2021

The social media world is full of crazy terminology, and the terms keep adding up the more the industry evolves. Throughout the years, our team has broken down common social media marketing buzzwords as well as influencer marketing buzzwords , but the most important terms marketers need to understand are those that relate to measuring the success of your social efforts.

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Hootsuite

FEBRUARY 24, 2021

Your Instagram bio is your chance to introduce your brand on Instagram. It’s a small space, but when used effectively it can be very powerful. In this post we’ll look at some great Instagram bio examples and give you all the tips you need to create one of your own. Bonus: Unlock 25 inspiring social media bio templates to create your own in seconds and stand out from the crowd.

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Template Templates Instagram How To 145

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Social Media

Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear.

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Social Media Social Media Management Marketing Communities 137

Jon Loomer

FEBRUARY 22, 2021

As advertisers prepare for the iOS 14 prompt to go live, the loudest complaints are related to the 8-event limit. Either they are unable to configure their eight events or limiting optimization to eight events is far too restrictive for their business model. Let’s talk about what the 8-event limit is and how it impacts businesses in the following scenarios: Small Business and Single Pixel.

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Eventful Small Business Advertising Report 195

Social Media Today

FEBRUARY 17, 2021

Facebook says that Australian users will now be restricted from sharing news content in response to the Australian Government's new media bargaining laws.

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News Content Facebook 211

Oktopost

FEBRUARY 24, 2021

Brands are being forced to relearn their customers and user testing proves time and time again to be a powerful tool for marketers to optimize the customer experience. Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to our channel B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn.

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B2B Apple LinkedIn Software 125

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Social Media

Ignite Social Media

FEBRUARY 25, 2021

This article was originally published on Inc. Masters on February 8, 2021. Several years ago, my leadership team encouraged me to endorse the creation of “core values” for our organization, Ignite Social Media. At the time, we had been functioning well and growing regularly, and my prior experience with crafting such statements was not positive. I think I visibly rolled my eyes.

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Hootsuite

FEBRUARY 25, 2021

For brands trying to reach shoppers interested in trying new things, or those making purchases or starting new projects , Pinterest could be a great platform for your brand. And that also means a Pinterest scheduler is essential. Using Pinterest for business makes more sense than ever. In fact, as of February 2021, 459 million people use Pinterest each month and more than 200 billion Pins have been saved.

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HootSuite How To Analytics Publishing 145

Sprout Social

FEBRUARY 24, 2021

YouTube video covers and titles might be what grab your attention but descriptions are where the search engine shines. YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. The more you understand video SEO, the more likely your video will show up in the search results.

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YouTube Tips Hashtag SEO 132

Jon Loomer

FEBRUARY 25, 2021

If Facebook is right, we’re in the process of entering a very different online world. Privacy as the goal, advertising will suddenly seem very “different” to users. Will they like what they see? When the iOS 14 ATT prompt rolls out to all users in “early Spring,” they will be given two options: 1) Allow the app to track your activity across apps and websites to provide personalized advertising or 2) Don’t allow tracking.

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Privacy Advertising Facebook Mobile 163

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Social Media

Social Media Today

FEBRUARY 25, 2021

In what could be a significant turning point for social media moderation, Facebook has responded to the initial rulings from the new Oversight Board.

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Facebook Social Media 217

Likeable

FEBRUARY 17, 2021

At Likeable, our mission is to create a more likeable world. For over a decade, we’ve been doing that by helping brands create smart, fast, and likeable social media content. But we also know that social media is about much more than branded content—it’s a set of tools that were designed to bring humans together. And throughout the past year of quarantining and social distancing, we’ve witnessed that more than ever.

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Later

FEBRUARY 12, 2021

Instagram has announced a new version of the Instagram Reels algorithm, and it will drastically change how brands and creators use the viral video platform. The algorithm will now deprioritize Reels made in TikTok with a TikTok watermark, and favor original Reels content instead. For brands and creators, this creates a new opportunity to reach new audiences, be creative, and set themselves apart.

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Instagram How To Guidelines Compete 130

Hootsuite

FEBRUARY 10, 2021

Why use Facebook Messenger ads? As more and more people turn to private messaging on social media —and since FB combined its messaging backend with Instagram — Messenger ads have never been more relevant. More than one billion people use Messenger every month, including the 78% of smartphone users who are sending messages. Meanwhile, businesses exchange more than 20 billion messages monthly with Messenger users.

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Sprout Social

FEBRUARY 8, 2021

While you know the impact your social strategy can have on your brand’s business goals, sometimes it can be difficult explaining that impact to the rest of your organization. In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates.

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