Tue.Mar 20, 2012

Trending Sources

Five Ways to Build the Perfect Web Marketing Storm

Spin Sucks

I hate to admit this out loud, but I know only a fraction about content marketing for the web. learned this flaw last night, as I watched the webinar Andy Crestodina is doing for us on Thursday – Build the Perfect Web Marketing Storm. He talks about five weather systems in building the perfect storm: Blogging, email marketing, search engine optimization, social promotion, and writing.

Eleven Ways Facebook Page Timelines Change Your Content Strategy


The new Facebook page timeline layout changes the way your organization needs to think about content. Previously, a Facebook Page content strategy was primarily focused on two things: Custom Tabs – The the content strategy for custom tabs (landing tabs) focused on engaging visitors with a clear call to action in mind. Custom welcome tabs were also used as a way to convert Facebook fans.

What To Tweet And Not To Tweet About [Study]


Tweet Recently researchers from Carnegie Mellon University, MIT and Georgia Tech conducted a study to understand the Twitter behavior of 1,443 Twitter users who rated 43,738 tweets during a 19-day period. Results showed that only 36% of tweets are worth reading, 39% are mediocre at best, and 25% of tweets are not worth reading at all. But the question is why people don’t find value in the tweets?

Study 103

8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

The following is a guest post from Susan Waldes , Senior SEM Manager at PPC Associates. So you think your business is ready to get into paid advertising channels? Or are you into them already? In order to make sure you get the most out of every penny, here are the things you should think about (or should have thought about) first. Is your brand and site optimized? Meet Sally. Wrong. Like this post?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

How Are You?

Waxing UnLyrical

When I first moved to the U.S. all those years ago, one of the things that struck me was how people would ask the question, “How are you?” ” Seeing as how I first lived and worked in the San Francisco Bay Area, I most often heard, “Hey, how are ya?” ” Thrown out in a breezy, casual way, almost like a frisbee tossed across Golden Gate Park. ” or “FAB!”

Social Networking Spam – 5 Rules for Marketers

Convince & Convert

Josh Mackey is General Manager at PeekAnalytics , a Social Audience Measurement Platform. More importantly, a family man and sport loving Aussie who loves life). There has been a lot of talk recently about social networking spam – inactive and bogus accounts on social platforms. Bad ROI…Spam! Bad CTR…Spam! Rule #1 – Don’t mix the water with the wine. Mmm bacon! Conclusion.

Association Curation


The article goes on to talk about different kinds of opportunities that trade associations and professional societies have including Associations Social Media Opportunities. This is what I start with in Marketing via Aggregation, Filtering and Curation – Tools and Resources. Filtering – how do you filter it down to content of interest to readers. Association Curation Examples. Curatio

Are Those Robots or People Clicking on Your Site?

Twist Image

The robots have landed. It should come as no surprise to you that some of the traffic to your websites and mobile apps are not a real human being. There are spiders out there crawling websites to index them, there are malicious hackers poking and prodding away to find a moment of vulnerability and, of course, there are technologies in place to track people and their usage. It sounds a little too George Orwellian for some, but it's a functional part of the digitization of media. The bigger question: is all of this non-human traffic getting to be a little too much? The high cost of living. media.

Sites 34

A World Gone Social

Learn how companies must adapt to survive.

How to Become a Thought Leader

Geoff Livingston

“Far more commonly, [futurists are] weird people with weird ideas and practices, and are objects of ridicule,” Bruce Sterling True thought leadership helps people — on and offline — understand the near future, the far future, and often the evolving now. Thought leaders are futurists, people who serve as modern oracles that can help businesses, [.]. Marketing Blogger bruce sterling expertise futurist niche pundit Social Media subject matter thought leader

Personal Branding Within The Corporate Workplace

Diva Marketing Blog

Do you remember Tom Peters’ innovative Fast Company article The Brand Called You ? Back in the ‘90’s Peters presented an innovative concept that employees could position themselves, within their organizations, as though they were a brand. His idea was employees were more than cogs in a corporate wheel. However, social media and social networks have added an interesting dimension. . What if.

Cost 25

Using Facebook’s Timeline for Business [Infographic]


All Facebook Timelines will convert to the new format on March 30th, so it’s time to take charge of your business page to get the best results. Facebook Facebook has many resources to help you, including: The Pages Overview Guide (PDF) The full Pages Product Guide (PDF) The Pages Learning video, a walk-through with Facebook’s product experts Social [.]. Branding Facebook Infographic Social Media Social Media Marketing

Audit Your Website for SEO

Puzzle Marketer

Before you begin implementing major search engine optimization changes, it’s important to know where to start. The first step is to follow the “rules” as outlined by the search engines. As SEO has become an entire industry in recent years, search engines such as Google have been communicating what they expect from your website. Basically, they expect you to be honest. Don’t try and trick the search engines into making you seem more relevant and popular than you really are. Probably not. Don’t buy links. Build them naturally. Show everyone the same content.

SEO 21

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Lost Your Social Edge? Try JugnooMe

Geoff Livingston

I made the above video at the suggestion of JugnooMe Normally I am skeptical of web-based solutions like Klout and PostRank that claim to make better social media voices. When my friend and colleague Danny Brown announced JugnooMe, a web based solution that “levels the playing field for the benefit of all,” I opened my [.]. Social Media coach Danny Brown jugnoome tools

Would you give up your passwords for a job?

Janet Fouts

A recent AP Newswire story tells the tale of one Justin Bassett who was asked by a hiring manager for his user name on Facebook. When she opened the site and saw that his profile was private, she asked him for his password. Bassett refused and withdrew his application, stating that he didn’t want to work for a company that would ask for such personal information. Privacy online is a myth.

Get More Comments: Write Unfinished Blog Posts


This is a guest post by Jeff Goins of Goins, Writer. Most bloggers want to know their words are leaving an impact. They want to know people are listening. One of the best ways to measure this is to see who’s commenting. Not all blogs have a comments section, but many do. Comments provide an opportunity for the reader to participate in the content, to give feedback and share his or her own ideas. Comments are a blogger’s best friend. But the biggest struggle, especially for bloggers just starting out, is getting the first few comments. It feels like a grueling task, akin to pulling teeth.

Smart Small Business Internet Marketing Through Pinterest

Small Business Mavericks

Pinterest is one of those social media sites that could be a real boon for small businesses. Big businesses are already finding clever ways to promote their business, perhaps the best is that of Peugeot’s. There are a number of tactics used on their page, and they all come together quite nicely. said clever, and for some, it may be too clever. If you check out their page, the first thing you will notice is the clever use of photos on their first three boards. For those not in the know, Pinterest is one of the latest social media sites to take the world by storm.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

If you don’t have time to create great presentations…

The Way of the Web

My tip is to keep an eye out for when Neil Perkin puts out a call to crowdsource one every few years… What Is The Difference Between A Fad And A Trend. View more PowerPoint from Neil Perkin. Bonus points if you can get credited for paraphrasing someone like Clay Shirky. I’d also recommend his weekly Fish Food email. Buffer. Presentations fadsdigital neil perkin trends

What is a business model for a social business

Engaging Brand

Working with entrepeneurs on why and how social media marketing works , the standard question is along the lines of 'Isn't social media a fad' or ' I just don't have time for tweeting about my lunch'. But I think it is important to see that social media is only the first part of a move to social business. The effect of this evolution is going to be much bigger. disappearing. .

Are you ready for Social TV?

Jeff Esposito

This post contains video, please click here if you are having trouble viewing. couple of months back, I was in a discussion over my head on social television with some folks. Many of them were pro social TV and I was of the mindset that it was an up-and-coming trend. After reading the book, I do have to thank Mike for giving me a copy to change my mind. You are in marketing. You are a tech geek.

Get More Comments: How Q&A Video Can Help


This guest post is by Annika Martins of  annikamartins.com. We hear it all the time. Create blog content that is relevant to your subscribers. Seems easy, right? Maybe, but most of us screw it up. Especially when we’re just starting out, knowing precisely what content will get the best reaction is actually incredibly difficult. As a result, many of us choose post topics in the worst way possible: we guess. Guess-work. It didn’t turn out so well. My comments yo-yoed up and down. One post would get 15 comments, the next raked in a whopping zero. Why “inspired” videos often flop.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

What is a business model for a social business

Engaging Brand

Working with entrepeneurs on why and how social media marketing works , the standard question is along the lines of 'Isn't social media a fad' or ' I just don't have time for tweeting about my lunch'. But I think it is important to see that social media is only the first part of a move to social business. The effect of this evolution is going to be much bigger. disappearing. .