Wed.Feb 14, 2024

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Not Everything Has Changed

Jon Loomer

The past several years of Facebook (and then Meta) advertising has been a whirlwind. Let’s be honest. Life in general has been a bit chaotic. I stumbled on something today that filled me with sentimental feelings but also a nagging question. A 70-page PDF called The Facebook Ads Experiment: 12 Tips to Crazy Engagement from 2016 underscores just how much has changed.

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Pinterest Adds New Collaboration Features to Business Manager

Social Media Today

The new features will make it easier to create and manage your Pin campaigns.

Features 195
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Do View-Through Conversions Matter?

Jon Loomer

There’s plenty of controversy within advertising circles about view-through conversions. Some advertisers embrace them and others ignore them. Meta’s default attribution setting is 7-day click and 1-day view. That means that unless you changed it, conversion reporting is based on anyone who clicked your ad and converted within seven days or viewed your ad without clicking and converted within a day.

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Pinterest Adds New Collaboration Features to Business Manager

Social Media Today

The new features will make it easier to create and manage Pin campaigns.

Features 186
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Top 500 Most Profitable Companies: U.S. vs the World

The Realtime Report

Key Findings Global Giants: Fortune 500 companies amassed a colossal $41 trillion in revenue, with $2.9 trillion in profit. Top Global Profit Makers: The top 10 companies globally amassed $689.8B (24%) in profit, with Saudi Aramco leading at $159.1B. Global Losses: The bottom 10 companies worldwide incurred a collective loss of nearly $126B. U.S.

Company 91
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Instagram Adds New ‘People You Follow’ Filter for DMs

Social Media Today

A new way to focus on personal engagement in the app.

Instagram 190

More Trending

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Social Media Misinformation Set To Be Major Risk in 2024 Political Campaigns

Social Media Today

There are various risk vectors in the social media landscape as we head towards a turbulent political period.

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CapCut Vs VN

Your Escape From 9 to 5

In today’s digital age, video content reigns supreme, whether you’re an aspiring YouTuber, a social media influencer, or just love to share memories with friends and family. But with the plethora of mobile video editing apps available, choosing the right one can be as daunting as editing the video itself. Two of the most talked-about.

Mobile 52
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Social Media Misinformation Looks Set to Be a Major Risk in Upcoming Political Campaign

Social Media Today

There are various risk vectors in the social media landscape, as we head towards a turbulent political period.

Upcoming 150
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Super Bowl LVIII Breakdown: A Recap In Numbers [Plus Taylor Swift Effect Captured]

Keyhole.co

Whether you watched it live with chicken wings and chips, or scrolled through social media to find irresistible memes, the Super Bowl got everyone talking. As per CNBC , Super Bowl LVIII was the most-watched television show in history with a whopping 123.40 million viewers! This was up 7% from last year’s record-setting viewership. PS. This Super Bowl was also the longest game ever.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Meta’s Rolling Out a New ‘Meta Verified’ Comment Filtering Option on Facebook and Instagram

Social Media Today

The option will maker it easier to prioritize engagement from high profile or paying users.

Comments 150
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How to Increase Your Popularity and Followers on TikTok

BeingOptimist

In today’s digital age, TikTok has emerged as a powerhouse of social media , captivating a global audience with its dynamic and engaging content. Whether you’re a budding artist, an aspiring influencer, or a brand looking to expand your reach, understanding how to amplify your popularity and followers on TikTok can open new doors of opportunity.

How To 52
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Meta Rolls Out New ‘Meta Verified’ Comment Filtering on Instagram

Social Media Today

The option will maker it easier to prioritize engagement from high profile or paying users.

Comments 144
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Beyond Valentine’s Day: Year-Round Marketing Strategies To Build Brand Devotion

Convince & Convert

Was Valentine’s Day created by marketers? No, but now is the time to give a little bit of love in your marketing. February 14 can stir up quite a bit of emotions for consumers. While some can’t wait to watch rom-coms and blast Taylor Swift songs, others shudder at the thought and loudly proclaim “Valentine’s Day is a fake holiday created by marketers”.

Strategy 125
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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TikTok Outlines Preparations for Upcoming Elections Across Europe

Social Media Today

With various elections scheduled for 2024, TikTok is looking to get ahead of the next wave.

Upcoming 136
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Snapchat Shares New Research into the Opportunities of the Saudi Arabian Market

Social Media Today

Snapchat needs to find more ways to maximize its business opportunities.

Research 146
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X is Looking to Add Grok Chatbot Summaries of Trending Topics

Social Media Today

X is looking for more ways to showcase its new generative AI tool.

Trends 148
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TikTok Outlines Preparations for Upcoming Elections Across Europe

Social Media Today

With various elections scheduled for 2024, TikTok is looking to get ahead of the next wave.

Upcoming 124
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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X Is Looking To Add Grok Chatbot Summaries of Trending Topics

Social Media Today

X is looking for more ways to showcase its new generative AI tool.

Trends 135
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Snapchat Shares New Research Into the Opportunities of the Saudi Arabian Market

Social Media Today

Snapchat needs to find more ways to maximize its business opportunities.

Research 127
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Instagram Adds ‘People You Follow’ Filter for DMs

Social Media Today

A new way to focus on personal engagement in the app.

Instagram 140