Wed.Jan 10, 2024

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Meta’s Removal of Detailed Targeting is a Reminder of What’s to Come

Jon Loomer

Meta announced that more detailed targeting options will be removed on January 15th. It’s the continuation of a trend that began more than three years ago. Don’t say that I didn’t warn you. This is a reminder that you cannot rely heavily on granular targeting. Not only might it go away, but your targeting inputs matter less and less with each new update.

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X May Look to Gate Some Video Content to X Premium Subscribers Only

Social Media Today

X's new 'video first platform' push will likely include new monetization elements aligned with exclusive content.

Video 201
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Enable First-Party Cookies with the Pixel

Jon Loomer

Have you enabled first-party cookies with your pixel? You probably heard that Chrome started limiting third-party cookies on January 4th. Google’s goal is to eliminate all third-party cookies by the end of 2024. Considering 60% of internet users are on Chrome and Safari already took this step, third-party cookies are likely to be phased out this year.

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X May Look to Gate Some Video Content to Premium Subscribers Only

Social Media Today

X's new 'video first platform' push will likely include new monetization elements aligned with exclusive content.

Video 201
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to create a complaint management system to protect your brand reputation

Sprout Social

Getting complaints about your business never feels great. They can also severely impact your reputation. Given the potential fallout, it’s understandable why you might want to avoid complaints altogether, let alone respond to them. However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience.

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Meta’s New Disclosure Requirements for Digitally Altered Ad Content Are Now in Effect

Social Media Today

Meta's looking to get ahead of an expected flood of generative AI content in the U.S. election race.

Content 212

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Meta’s New Disclosure Requirements for Digitally Altered Ad Content Are Now in Effect

Social Media Today

Meta's looking to get ahead of an expected flood of generative AI content in the U.S. election race.

Content 195
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Set up Custom ChatGPT for Local Government – Australia – tutorial

Laurel Papworth

CUSTOM CHATGPT for LOCALGOV a quick video tutorial on training ChatGPT wrapper (custom GPT) on a series of documents. For this example I used Department of State Development, Infrastructure, Local Government and Planning environment sustainability docs, and trained the custom GPT on them so that councils could query the Departments papers, upload the council’s docs to contrast and compare with ChatGPT and so on.

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New Report Looks at Key App Usage Trends, Including the Rise of AI, TikTok and More

Social Media Today

The latest 'State of Mobile' report from data.ai includes a heap of valuable insights.

Report 198
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AI Marketing Tools To Help You Win in 2024

Hootsuite

Forgive us for using a technical term, but it’s absolutely bananas how far AI has come in the past year. And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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New Report Looks at Key App Usage Trends, the Rise of AI, TikTok and More

Social Media Today

The latest 'State of Mobile' report from data.ai includes a heap of valuable insights.

Report 194
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Creating the perfect marketing package: How innovative CPG brands are dominating their category

Audiense

Consumer packaged goods, also known as CPG, are more often than not a household staple. Officially defined as items that are consumed every single day by your typical consumer, CPG covers an entire spectrum of products from the food in your fridge to make-up and cleaning products.

Brands 94
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X Will No Longer Support NFT Profile Pictures

Social Media Today

The demise of the NFT trend continues, with X removing NFT PFPs as an option.

Trends 189
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The Importance of Being Useful

ProBlogger

The post The Importance of Being Useful appeared first on ProBlogger. Have you ever stumbled upon a blog that felt like it was speaking directly to you, solving a problem you didn’t even know you had? That’s the power of “usefulness” in blogging, a concept that’s not just a philosophy for me, but the backbone of my approach to blogging and business.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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OpenAI Launches ‘GPT Store’ to Provide More Specialized AI Assistants

Social Media Today

The GPT Store will feature custom AI chatbots to assist with specific tasks.

Features 190
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Best Fan Control Apps for Mac in 2024 | Keep Your Mac Cool

Tweaklibrary

The processing speed, storage capacity, and RAM power of numerous Mac devices, particularly laptops, are top-notch. Managing various activities and smoothly running larger apps is a breeze on these devices. System overheating remains a major concern, whether due to heavy use or an excessively power-hungry application. One solution to address the overheating issue on Mac devices is to use fan control apps that allow you to monitor and adjust the fan’s speed.

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OpenAI Launches ‘GPT Store’ To Provide More Specialized Assistants

Social Media Today

The GPT Store will feature custom AI chatbots to assist with specific tasks.

Features 188
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Do’s and Don’ts of Content Outsourcing

Writtent Blog

If you’re under the impression that outsourcing is a dirty word, you may be shocked to know it’s actually pretty commonplace. 35% of firms in the US outsource some component of their work, and 44% of B2B companies are currently working with outside contractors on content marketing. In other words, if you’ve consumed branded content in the last week, there’s a pretty good chance it was the result of content outsourcing.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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X Will No Longer Support NFT Profile Pictures in the App

Social Media Today

The demise of the NFT trend continues, with X removing NFT PFPs as an option.

Trends 184
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TikTok Unveils Latest ‘Certified Creator’ Program Graduates

Social Media Today

Some new talent to consider for your TikTok campaigns.

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