Thu.Jan 12, 2017

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Entrepreneurs: Find Your Purpose with 16 Questions

Jon Loomer

[NOTE: This is the second in a series of posts exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. More than five years ago, my entrepreneurial journey began — whether I knew it or not — when I was laid off for the second time in two years.

Questions 122
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Content Marketers, what are your new years goals?

Janet Fouts

I know, I know, those new year resolutions are everywhere, aren’t they? Feeling a little overwhelmed? Guilty maybe? Yeah, I get it, but if you just pick one of these to focus on it’s a start toward a better content plan for 2017. My favorites include: Focusing on people, not channels. Actually writing down your […].

Content 78
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40 Essential Social Media Marketing Statistics for 2017

Meltwater

As we start a new year, here is a look back at the world of… Read More.

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7 Steps To Define Your Content Center Of Excellence

Twist Image

"You're that social media guy, right?". I get that. The branding guy. The marketing guy. The tech guy. The media guy. The writer guy. The business book guy. The speaking guy. Depending on how people interface with me (and my content), my branding may vary. I may not love all of those titles, but it's a great insight into both how the world sees me (thanks for that, Sally Hogshead ) and how they connect with the work that I do.

Content 50
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Social Sidekick 1/28-2/4: Social Holidays, Themes, and Noteworthy Events

Meltwater

Fitting that February is National Candy Month, as it's both short and sweet. But between… Read More.

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How Social Media Influencers Make or Break Your Business

Pixlee

When modern brands try to find powerful, cost-effective marketing solutions, they inevitably decide that social media influencers are the key to furthering their message authentically and successfully. Influencer marketing isn’t new – for years, brands have had spokespersons they use to market their products and services, but in today’s world where social media influence on society is stronger than ever, brands can greatly benefit from using the reputation of the top social media influencers in

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Five Brands That Won In Social This Past Holiday Season

Ignite Social Media

Some may think the holidays are the most wonderful time of the year, while others consider it the most stressful. (And the majority of us are with the latter.) With the constant worry of what perfect gift to get your boyfriend of three years or your in-laws, who think you purposely want to leave them at the airport because of last year’s mishap, you’re always stressed.

Brands 96
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How to Keep up With Marketing Technology Changes

Razor Social

For anyone who is in marketing today, one of the biggest professional fears is falling behind the technological curve. And this fear is not ungrounded. As marketers, we rely so much on software to better create, manage, automate, and analyze our marketing activities that failure to keep up with the pace of change just doesn’t seem like an option.

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Facebook Ad Specs and Image Sizes [Fully Updated for 2017]

Buffer Social

Facebook ads can be an incredible way to reach your target audience. . And as we move into 2017, it’s becoming more and more likely that you’ll have to pay to maximize the impact of your content on Facebook. In the past, we’ve talked about how to get up and running with all the different types of Facebook ads and shared the lessons we learned with our own paid Facebook campaigns.

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5 Facebook Marketing Tips That Will Increase Engagement

Rebekah Radice

About to abandon Facebook marketing? Given up hope of ever reaching your target audience? I know how you feel! Capturing the attention of your audience is increasingly difficult — whether because of Facebook’s latest algorithm changes or the constant uptick of shared content in the news feed. Not long ago, writing a Facebook post and asking for a LIKE, share or comment was all it took to maintain an active business page.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Tips to boost your video marketing (infographic)

Socialmedia.biz

Post by Take 1 Transcription. S tudies show that 69 percent of consumers would choose video over text to learn about a product or service. So are you doing all you can to give your business’s video marketing a boost? Here are some tips to enhance your video marketing. Videos should have a unique message and should include ingredients that promote social sharing.

Video 72
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5 Facebook Marketing Tips That Will Increase Engagement

Rebekah Radice

About to abandon Facebook marketing? Given up hope of ever reaching your target audience? I know how you feel! Capturing the attention of your audience is increasingly difficult — whether because of Facebook’s latest algorithm changes or the constant uptick of shared content in the news feed. Not long ago, writing a Facebook post and asking for a LIKE, share or comment was all it took to maintain an active business page.

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Six Links Worthy Of Your Attention #343

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share o