Wed.May 23, 2012

Trending Sources

Social Media to Replace Traditional Media Says CEO Study

Spin Sucks

Four years ago, I was invited to do my very first webinar. It was for Vistage and it launched my speaking career. I’ll never forget the very fist speaking engagement I did for them. It was in Washington, D.C. I was 30 minutes late to the meeting because I got lost and traffic was worse than I expected. Then, when I arrived, they didn’t have a projector or screen. And you know what?

Study 153

Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

When interpreted via a sensible methodology, data becomes intelligence.  When viewed through the lens of real consumer behavior, intelligence becomes wisdom.  In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Both have inherent limitations.  Classic Business Intelligence yields data from the inside out.

Can We Wait 3 to 5 Years for Change?


McKinsey Quarterly has an interesting article about the adoption of social technologies in business (you have to create a free account to read the whole thing). This is obviously a core theme in Humanize. 35% said that the boundaries between customers, employees, and vendors were going to blur. About the same percentage felt that hierarchies were going to flatten and teams would self-organize.

Building Trust Behind a Company’s Social Media Account

Spin Sucks

Today’s guest post is written by Mat Powers. . We never really think about who is behind the social media accounts of our favorite companies. It’s not as if the real Old Spice guy is sending out tweets…. Collegiate athletes do more than play basketball, they also learn math and kissing techniques that can’t be found in the private sector”. Nope.”. “A new pad device was just announced.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

10 Digital PR Tips for Earned Media

Proactive Report

PR Newswire held a webinar this week to showcase their Earnie award winners and laid out 10 tips on how to score earned media in the digital age. Find brand ambassadors and partner with them. Use multimedia content to tell stories and start inspirational conversations. Become a master at newsjacking – insert your story into trending conversations and news items. Connect with me. Facebook.

Leveraging the Social Web to Spread Awareness and Drive Business


This is a guest post by Ryan Critchett. Social media is bigger than we think. think it’s bigger than we think it is, even when we think it’s big. think, it’s monstrous. That’s what I want to talk about. want to take you through a series of events and social media marketing strategies that have propelled my company to new heights and put us in front of some serious brands.

Pinterest For Business To Business: Interview With Joel Windels of Brandwatch

Diva Marketing Blog

Last week I attended my first Pinterest meetup. It was great fun and I even won a Pinterest T-shirt. Seems appropriate that Max should model it since he has his own Pinterest board. Don't you think he makes a cute model? Anyway, needless to say, I was excited to meet fellow pinners and talk about strategy, cool tools, what works, what doesn't. Ah.yes. . even for the pioneer pinners.

API 29

HIP Network Live Chat #HIPMAY23


The HIP Network Hybrid Event “ Understanding Meetings Cost in the New Reality ” is happening today from 2:30 – 6:00 pm ET. Follow along here! (If you can’t see the CoverItLIve window below, click here.). Mark Your Calendars Social Learning

Cost 29

A World Gone Social

Learn how companies must adapt to survive.

Do We Really Need Likes?

Geoff Livingston

Rohit Bhargava and Aaron Strout at SxSW Friend, fellow Washingtonian and author Rohit Bhargava released his second book Likeonomics this month. Continuing a tradition of celebrating friends’ books on this blog, I’m giving away five copies of Likeonomics to the best answers/comments to this question posed by Rohit: “The biggest question that I had to [.]. Uncategorized facebook klout ladder of engagement Likeonomics Likes Rohit Bhargava

Abandonment Issues – What To Do with Content Archipelagos

Convince & Convert

If you viewed your content marketing operations from a 35,000 foot level, what would they look like? Would your organization’s content assets, social media networks and web/mobile properties all be aligned and grouped in a cohesive, self-supporting structure? Would they appear to feed audience traffic to one another? Archipelagos. Defining a Content Archipelago. Why Do They Exist?

Case: The Swedish Army Makes You Think outside The Box – from within The Box!


Tweet Recruiting soldiers to the army can be a mission impossible in a time where personal comfort is treasured and creation of identity happens online. Who cares? The video below showcases how the Swedish Army forced the target group to think “inside the box” and sacrifice their own comfort in order to save a stranger. So, what did they do exactly? No tweets or status updates would help.

8 Reasons Why Customers Are More Than Just Buyers

Engaging Brand

Step change innovation seems so much easier when you are outside the industry. Think Nike with fitness technology, think Apple with music, think Gore and environment. Outsiders can see through the "Why we can't", the "We've tried that before".and and they ask we need to, so how do we? . Socialising business has one huge benefit for creativity and innovation. Each business has at their fingertips.true outsiders.they are called Customers or Consumers! The new customer relationship management is not about creating reasons to buy, but seeing the customer as a resource bank of value.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Lessons Steve Jobs Could Teach You About Creating a Popular Blog


This guest post is by Greg Digneo of Sales Leads in 30 Days. What can I learn from the business life of Steve Jobs that will help me grow my blog?”. We’ve all asked ourselves the question. Because the public nature of blogging goes against his strict privacy policy, this isn’t an easy question to answer. But it’s one that I couldn’t get out of my head. There has to be something to learn from a guy who revolutionized multiple industries and created two iconic companies. You will find several principles that you can apply to your own business. Make a dent in the universe”—Steve Jobs. Get started.

Apple 18

Are Mobile Apps The Future Of Online Marketing?

Small Business Mavericks

Search and social marketing are often discussed on these pages mainly because they are have been the best use of a small business owners time and money.  Both help businesses connect with potential customers and when successfully applied, help businesses grow and become stronger. Many businesses are now finding that mobile apps are filling a missing link between the online world and their bricks and mortar businesses. There are tens of thousands of mobile apps available, the majority of them free. They can be used to watch weight, find bargains, and even keep a watch on the kids at home.

Create a Mail Merge from Existing Excel List


Creating a Mail Merge from an existing list, especially when that list is being imported from Excel, is really quite an easy task. So easy, even Santa could do it. The first step is to create an Excel spreadsheet to house your recipient information. Create headers such as Name, Address, City, State, Zip Code etc. Underneath each header enter the appropriate information for each recipient.

SAP: Maybe not a crisis communications case study


The recent news that Thomas Langenbach, a VP at SAP Labs Integration and Certification Center, has been accused of faking bar codes to buy Lego brand building blocks at a discount and then resell them on eBay presents an interesting crisis communications case study. Or does it? A key responsibility of corporate

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Uncommon uses for business cards

Jeff Esposito

Business cards are often the first piece of marketing or branding collateral purchased by businesses of all sizes. Many times we think of these cards as a way to trade pertinent contact information and make a great first impression on clients, peers or prospects. Some of my favorites include: using the reverse as an appointment reminder (my dentist does this and I love it).

Use Email to Post to Your Blog


This guest post is by Anurag Bansal of Techacker. Owners of blogs don’t get the flexibility to post by email through a WordPress service. It’s very surprising to see that such a popular platform doesn’t offer a native way of creating blog post by sending an email—especially since owners can update their blogs using native WordPress functionality.

Infographic: Pinterest Best Practices


Edelman , a global PR firm, recently released an infographic highlighting the best practices of social media marketing on Pinterest. This is an excellent supplement to an earlier post on our blog, Pinterest: Early Best Practices From Firebelly. Are there any additional best practices that you would include?