The Community Roundtable’s essential 2012 State of Community Management Report is out. This report is a must read every year. Run, do not walk, to go download it. It’s free. these three kinds of community structures often coexist around a single organization or company. the complexity of distributed and decentralized relationships with customers collide with corporate cultures (this is exactly what Humanize is about!). internal community management is very different than external community management , because of the internal structures, culture, silos, etc. Yep, that means you. MORE >>

Pushing Social It’s easy to overlook Twitter as a reader-attraction tool. All the recent news has focused on Pinterest and Facebook’s traffic talents. Don’t be fooled. Twitter is still an audience-building contender that routinely shows up as a top 5 traffic-source for fast-growing blogs. Twitter, however, is changing. Like most platforms, its users are maturing quickly and are using Twitter in more sophisticated ways. ve found that many readers use Twitter as a quick way to get filtered news from people they trust. Now, the goal is to get followed and added to the reader’s Twitter list. MORE >>

Today’s guest post is written by Thom Holland. Which do you trust more, an advertisement on TV or the word of mouth recommendation that you got from a friend? Your friend …of course. As marketers, you already know that. We’ve always known the best customers come from word-of-mouth referrals. They cost less money to acquire and they typically remain a customer for a longer period of time. Great entrepreneurs know how to leverage success. They’re They’re able to get happy clients to convince their friends to become new clients. Three Examples of Monetized Word-of-Mouth Business Models. MORE >>

Pushing Social It’s easy to overlook Twitter as a reader-attraction tool. All the recent news has focused on Pinterest and Facebook’s traffic talents. Don’t be fooled. Twitter is still an audience-building contender that routinely shows up as a top 5 traffic-source for fast-growing blogs. Twitter, however, is changing. Like most platforms, its users are maturing quickly and are using Twitter in more sophisticated ways. ve found that many readers use Twitter as a quick way to get filtered news from people they trust. Now, the goal is to get followed and added to the reader’s Twitter list. MORE >>

Leads. They’re the lifeblood of every business. But wouldn’t it be great if it you could create more of them in less time – with less effort? Inbound marketing gives you a powerful way to do just that. Take a look at our 20 tips on applying inbound marketing approaches to generate more leads – and revenue – for your business. 1) Find the big idea – and use it to sell. At the heart of everything you do is your brand’s message or idea. While this is something you shouldn’t push too hard, ensure that what you write and provide is relevant. 2) Keep content king. It’s true. MORE >>