Thu.Mar 22, 2012

Trending Sources

10 Email Sins You Must Stop Committing Right Now

Almost Savvy

Email. Whether we like it or not, it is part of our lives. We love it when it’s easy and when others use it in a way that works for us. The rest of the time, we hate it. And when we hate it, we really hate it. Even though I often communicate through social channels, such as Facebook, Twitter or chat messages, my mailbox remains a sacred place where the most important conversations take place.

iPad 144

Book Review: The Power of Unpopular

Spin Sucks

I was not popular in high school. I was not popular in college. It took me well into my career before I had enough confidence to speak without mumbling because I was so painfully shy. We also moved around so much that I didn’t have a set group of friends. So I’d move into a new school (particularly in high school) and I was cute and I was smart and I was new.

Toon Time: No Unicorns Allowed

Waxing UnLyrical

Erin Feldman  is the marketing communications manager at  TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog,  Write Right  (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running. Toon Time: No Unicorns Allowed.

IMPORTANT: what’s in store for associationTECH now Posterous is going to die?

SocialFish

This post is for all of you who have contributed to or subscribed to the community blog, associationTECH. You may have heard that  Twitter has bought Posterous , the platform the blog is on right now. Today we are welcoming a very talented group from Posterous to Twitter. This team has built an innovative product that makes sharing across the web and mobile devices simple—a goal we share.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Seven Simple Steps to Become a Trusted Advisor

Spin Sucks

Today’s guest post is written by Bill Dorman. You work in an industry which fits your personality like a glove; the work is fun and rewarding. You truly help your customers become better businesses. But your ‘industry’ has a perception problem and, at times, it can be less than flattering. We are selling our intellectual property. We paint pictures. We tell stories.

Beware Of Bombarding People With Facebook & Twitter Ads

Firebelly

Upstream’s 2012 Digital Advertising Attitudes Report revealed that 66% of adults feel they’re being exposed to too many ads on Facebook and Twitter. One in five online Americans even said they would stop using a company’s product or service if they were subjected to too much advertising. Additional findings are displayed in their Consequences of Digital Ad Bombardment infographic.

How To Start A Blog In 2012

Twist Image

Starting a Blog is easy. Starting a Blog in 2012 is a little bit more complex. There's a Blog about anything and everything out there, right now. It's hard for someone considering a Blog to come up with a new and/or different angle. The topic can be as obscure as your brain can fathom, and odds are that a Blog covering that exact topic already exists. Pushing that further, it's somewhat hard to even define what, exactly, a Blog is in this day and age. Afterall, you can Blog on your Facebook page, you can micro-Blog with Twitter or video Blog on YouTube. Design matters. Design matters. Always.

Google Analytics Unveils a Set of Social Reports

Mindjumpers

Tweet When working with social media, the prime challenge is to measure its value, through different parameters. Since customers engage with social media at a very nascent or initial stage of their purchase decision, it is difficult to quantify the value it drives to business, through the different channels as well as website. Similar Posts: A ‘Like’ By Fans Is No Longer Enough!

Get More Comments: How Honesty Compels Readers to Comment

ProBlogger

There’s one technique for soliciting comments that hasn’t been covered explicitly this week, although we’ve shown it through each of the posts we’ve published in this series. What is that technique? Being honest. When we approached the bloggers who wrote posts for the series, we told them we really wanted to hear their favorite technique or secret tip. We didn’t want to hear the standard advice: we wanted their unique insights, gained from their own personal experience. We wanted their unbridled honesty. Honesty in the things you say gives readers ultimate value.

Google Pushes Same Old Story – Perhaps It’s Time To Listen

Small Business Mavericks

Every time Google releases a piece of advice on how to optimize a website for search, they repeat the same old message – produce content for your visitors, not for the search engines. In the past, many website owners, and quite a few SEO ‘experts’ ignored this advice, often producing content aimed fairly and squarely at the search engines. If you were to read their content, you’d be turned off before you finished the first paragraph. Guess what – the time has come to listen to Google. Their latest piece of advice is well worth reading and taking note off.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Wienermobile: Merging a Classic Brand with Social Media and Consumer Engagement

Socialized

I was reminiscing about the Oscar Mayer Wienermobile (I had a scale model when I was a kid), so I did some exploring and found the company is (wisely) still making very active use of this iconic vehicle, which is so much a part of its brand. Oscar-Mayer has brilliantly leveraged

What is the Business Model of the Future?

Engaging Brand

Crowdsourcing, crowdfunding, social media, additive manufacturing.all business ideas that is changing the way a business model is created today. All ideas that seem faddy, but in reality are shifting the traditional business model. Consumers are moving to a position where they don't need us as much! They can have an idea.and print it out.be it a case for an iPhone , a human kidney or the worlds first printed plane! So what is the big business idea? What is a business model that will succeed.here are some thoughts. It is about working with the customer not for the market? Through 3 D printing ?

Going off the record, over sharing, Red Cross & State of Media

Jeff Esposito

This week seemed like a whirlwind that at times wouldn’t end and then poof it was Thursday night and I was celebrating the last day of the work week. Today I’ll be packing up our stuff for a trip to Jersey for Megatron (AKA Baby Espo) to see his grandparents for the first time in a while. Dude is also getting serious about beasting this whole walking thing. How was your week?

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now. Click the play button to listen here: Download the audio file: [link]. You saw the video?

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Who You Should Be Online

Ari Herzog

Photograph by Anita Patterson. The following is written by Alex Cortez. In an industry that is centered around building relationships, real estate is a prime candidate for social media success. However, many real estate agents use Facebook, Twitter, and other sites merely as another platform of ‘marketing’ by advocating their listings without providing further value to their audience.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now. Click the play button to listen here: Download the audio file: [link]. You saw the video?

What is the Business Model of the Future?

Engaging Brand

Crowdsourcing, crowdfunding, social media, additive manufacturing.all business ideas that is changing the way a business model is created today. All ideas that seem faddy, but in reality are shifting the traditional business model. Consumers are moving to a position where they don't need us as much! They can have an idea.and print it out.be it a case for an iPhone , a human kidney or the worlds first printed plane! So what is the big business idea? What is a business model that will succeed.here are some thoughts. It is about working with the customer not for the market? Through 3 D printing ?

10 Email Sins You Must Stop Committing Right Now

Almost Savvy

Email. Whether we like it or not, it is part of our lives. We love it when it’s easy and when others use it in a way that works for us. The rest of the time, we hate it. And when we hate it, we really hate it. Even though I often communicate through social channels, such as Facebook, Twitter or chat messages, my mailbox remains a sacred place where the most important conversations take place.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Good Campaigns Can Evolve into Great With Optimization

Puzzle Marketer

At any given time, you can choose from an infinite amount of ways to spend your time and marketing dollars. Marketers, and people in general, get caught up in always trying to accomplish more and more. What they end up doing in most cases is spreading themselves too thin. Multitasking isn’t productive when you split your focus between goals or objectives. Don’t put all your eggs in one basket, but take the time to optimize. It comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Annoying Cartoon comic Four Horsem en non sequitur Wiley Miller

1

How to (Easily) Increase Your ROI by 42%

Bill Hartzer

Guest Post by Matt Powers. As an internet marketer, the primary function of your job is to drive high quality traffic to your site, with the ultimate goal of converting that traffic to either a sale, completed lead form, newsletter subscription or some other conversion point. So for your site to generate more revenue, you need more relevant traffic, right? Not necessarily. We often overlook one of the most important factors that we have complete control over and can provide instant results: our landing pages. Do you have a security seal through a third party? Are you BBB accredited?