This is a guest post by Bruce Aristeo. It was late, and after a long day I stretched out my arms, took a deep breath, and let out a huge sigh. My hands reached out and I began clicking, swiping, and typing as my shoulders curled inward around my chest as if humped over in pain. My eyes were focusing and scanning the screen, my receptors acting as the light on a copy machine, pin-pointing each pixel and assigning the meaning to each symbol creating structure to what I was seeing. Breaking The Silence of Social Media. post… Danny Brown? Wow, I forgot he was in one of my circles. Very soulful.” MORE >>

Today’s guest post is written by Anne Weiskopf. little more than a week ago, I wrote about the discount chain Loehmanns, sharing wonderful childhood memories of shopping with my mother. The intent was to let them know their direct marketing efforts (which I continue to receive) only serve to remind me, a long time loyal customer, that I can no longer take advantage of their fabulous clothes and sales. Loehmanns closed their last store in Massachusetts in 2010 and do not have a   website enabled for ecommerce.). To ensure Loehmanns saw my post, I tweeted it to their   Twitter account. MORE >>

Originally posted on WCG’s blog on 9/30/11. How many times have we heard that content is king? Believe it or not, probably not enough. That’s because good content is a major component in creating successful presences and connections on the social web. And with Facebook’s most recent announcement it sounds like brands will need to MORE >>

Chess Media Group recently released “ The State of Enterprise 2.0 Collaboration ” report which collected survey responses from 234 executives and decision makers implementing these collaborative solutions in their workplace. The report covers things such as business drivers, ROI, types of tools that are being used, how budgets are being allocated, and how strategies are being developed. The report is completely free to download. Based on  the responses from these individuals we were able to identify five key trends. Organizations are stuck in the “value paradox.”. MORE >>

Tweet Not all shared content gets clicked, so how do brands ensure that the content they share travels across the web and generates readership for them? To answer this question, we need to identify the content sharing pattern on popular channels like Facebook, Twitter, our good old e-mails and others. In the following post, we will look at the research findings for content sharing patterns across different social media channels and give tips to increase sharing. Research findings on user clicks. 17% of e-mail. 11% of Twitter. 34% of other types of links. Links on Twitter receive 4.8 clicks. MORE >>