Jon Loomer
JANUARY 26, 2017
There are many factors that lead to success or failure of your Facebook ad campaign. I’ll cover these things on my free webinar on Monday. But spoiler alert: Nothing is more important than targeting. Nothing comes close. You could craft the perfect ad with convincing copy and eye-grabbing imagery. You could lead to a super-fast landing page with laser precision and focus.
Meltwater
JANUARY 26, 2017
Will you be Sidekick's Valentine? It provides you topical content, a pop culture calendar, and… Read More.
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Twist Image
JANUARY 26, 2017
Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing, it's the ability to insert themselves into a space where an audience gathers. The assumption is that because people have gathered, it will be easier to get their attention (wrong). This is hardly ever the case (sadly). In the early days of digital marketing, brands would be completely confused why their advertising was not performing, when there was such a large and growing aud
Pixlee
JANUARY 26, 2017
The fight for the consumer’s attention has never been so competitive and the margin of error so slim. The mantra may as well be changing from “a picture is worth one thousand words,” to “a picture is worth one thousand impressions,” and those impressions are incredibly valuable to e-commerce companies and digital brands. Visual marketing is a highly effective method of customer-brand connection – it’s proven by these five incredible facts: Visual Marketing Makes Memorable Impressions, Faster.
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Ignite Social Media
JANUARY 26, 2017
Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. As more and more brands see the opportunity and get involved, however, we see a dark side of influencer marketing start to emerge.
Convince & Convert
JANUARY 26, 2017
Video content has been proven to increase engagement, conversion, and reach significantly and is consuming the social media universe. Marketers are responding with their wallets, with a plan to increase their mobile ad budgets by 65 percent to account for video , according to a recent infographic by Hubspot. But what promotional strategies should marketers be considering when they think about video?
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Meltwater
JANUARY 26, 2017
Two annual events at the beginning of the calendar year celebrate film, the announcement of Oscar… Read More.
agora pulse
JANUARY 26, 2017
Trending topics are the most talked-about news, and on Twitter, it can help companies boost their engagement, awareness, and clickthroughs. But most businesses don’t have the resources like Oreo to tweet a timely message during a Super Bowl gaffe. So how can you use Twitter trending topics? Let’s explore a few creative options. Promote Relevant Content.
Ari Herzog
JANUARY 26, 2017
Will life go on if the White House Press Corps boycotts the daily briefing? Yes, says David Frum , The Atlantic’s senior editor. He wrote a series of tweets on November 29, 2016 that suggest White House reporters boycott the daily briefings and focus on research-based accounting. In particular: 2) Journalists ask questions of the press secretary in the expectation of truthful answers in the public interest. — David Frum (@davidfrum) November 29, 2016. 5) There’s actually a strong cas
Razor Social
JANUARY 26, 2017
Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? I’m sure you’ll pick off a couple of tips from the list below. Social Media. The successful people on social media build relationships and add value. They are there for their community and make them feel appreciated and connected to a brand on a more personal level.
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A beginner's guide to social media automation tools and getting automation right.
Twist Image
JANUARY 26, 2017
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share o
Ari Herzog
JANUARY 26, 2017
Donald Trump and Enrique Pena Nieto, the respective Presidents of the USA and Mexico, are reinventing decades of foreign policy protocols — on Twitter. Trump’s campaign was predicated on the belief that a contiguous wall would be built along the US-Mexico border and that Mexico would pay for it. Nieto said that his country will not pay. Fast forward to January 26, 2017 on the sixth day of the Trump Administration when Trump tweeted. of jobs and companies lost.
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