Waxing UnLyrical

SEPTEMBER 18, 2013

'Guest Post by Lisa Larranaga (Editorial disclosure: Lisa works for Cision, a client of Shonali Burke Consulting, Inc. ) . Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. To make sure you get maximum return on your event, keep these tasks top priority during the pre- and post-event planning stages and beyond: #Hashtag: Using an event hashtag gives attendees the option to share content i

Eventful 195

Eventful Hashtag Community building Tumblr 195

Ari Herzog

SEPTEMBER 18, 2013

'Three weeks ago today I wrote about my Facebook divorce. I wrote how I would continue to interact with people on groups and pages but I would cease writing on my wall. It’s been successful. I knew I needed to unfriend a lot of people to not be tempted to write my own thoughts of what others wrote or to share pictures they shared. If anyone noticed one less friend in me they didn’t tell me about it.

Facebook 150

Facebook Groups Groups News 150

Bill Hartzer

SEPTEMBER 18, 2013

'My friend Eric Enge from Stone Temple Consulting took the time recently to put together a great study that focused on the Google+ social network. The whole idea of this study was to figure out whether or not Google +1s actually help search engine rankings. Without even knowing the results of this test, I can honestly say that I predicted the results of that test.

Engineering 150

Engineering Google URL Study 150

The Social Media Incubator

SEPTEMBER 18, 2013

'From company email and websites to our Facebook and Twitter pages, we all have plenty of passwords to keep track of. There is always the old fashioned way of keeping track by having them all written down and stored somewhere you feel they’re safe. But, if you want a secure application that can keep all of your passwords for easy access, Dashlane might be for you.

iPad 119

iPad Banking Applications Mobile 119

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Convince & Convert

SEPTEMBER 18, 2013

'Whether you have small children, frequently travel, work in a hospital or share an office, each year presents the dreaded cold and flu season. We run from sneezing strangers, stock up on lotion to soothe over­washed, dried out hands, pop Vitamin D like it’s candy and kindly remind co­workers to please stay home when they’re sick. And we buy a lot of facial tissues.

Notification 132

Notification Buy Travel Data 132

Small Business Mavericks

SEPTEMBER 18, 2013

'When it comes to research, you should make sure you are being thorough. Your goal is to gather information you can use in your marketing, information that is actionable. Here are three types of research you should conduct to ensure your online marketing is everything you expect it to be. Competitor research – Your competition is not going to wait around for you to get your marketing in order.

Research 101

Research Types Small Business Forums 101

Twist Image

SEPTEMBER 18, 2013

'What was your childhood like? Screens (beyond the television) played a pervasive part in my upbringing. We were one of the first families to have a set-top video game platform (first Pong , then Atari 2600 ). We had a personal computer long before anyone knew what to do them. My brothers and I would spend countless hours tag-teaming the programming code of a clown bouncing up and down from the magazine of Compute , only to spend many more hours looking for typo and trying to de-bug our failed a

Library 91

Library Education Skills YouTube 91

Proactive Report

SEPTEMBER 18, 2013

'by Cokey Falkow. That old saying “Sticks and stones may break my bones, but words will never hurt me” sounds good in theory. It’s not true in life and it certainly doesn’t apply to Digital PR. Words posted online have immense power to hurt your business. So here’s the million dollar question – Are you listening? Do you know what’s being said about you?

Exercises 58

Exercises Reputation Travel Conversation 58

ProBlogger

SEPTEMBER 18, 2013

'At our ProBlogger Training Event last Friday I had a great conversation with 3 attendees during a lunch break where we each shared a post on our blogs over the last month that gained more visitors and/or comments than normal. We had to say what the post was about and why we think it ‘worked’ The exercise was fascinating and revealed a few similarities between the posts.

Exercises 47

Exercises Training Blogger Groups 47

Twist Image

SEPTEMBER 18, 2013

'Marketers are at a precarious crossroads (whether they know it or not). In my latest business book, CTRL ALT Delete , I lay out five movements that have fundamentally changed the brand forever (that most businesses are doing little - to nothing - about). One of these major movements is something I call, Sex With Data (with a hat-tip to Avinash Kaushik , the digital marketing evangelist for Google and author of the bestselling books, Web Analytics - An Hour A Day and Web Analytics 2.0 ).

Privacy 102

Privacy Adwords Retail Advertising 102

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