Waxing UnLyrical

JANUARY 5, 2015

'Happy New Year! I hope everyone had a safe and fun holiday. Are you ready to #bringit in 2015? Since January at SBC kicks off with measurement – literally, as tomorrow is the year’s first #measurePR chat (12-1 pm ET, Rebekah Iliff and Deirdre Breakenridge will be guests, so don’t miss it!) today’s roundup follows suit. Image: Steve Harris via Flickr, CC 2.0. 1. 5 Shifts to Fix Your Social Media Metrics.

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Metrics Consultant Flickr Analytics 159

Small Business Mavericks

JANUARY 5, 2015

'You see the term “sales funnel” many times in marketing. It’s a good analogy in one way because a funnel is used to catch a wide stream of something and narrow the stream to the size of the container. But in another way, a funnel is not really what you are using in marketing because the traditional funnel puts everything into that container and not everyone who hears the message will buy your product.

How To 102

How To Small Business Buy Products 102

Buzz Marketing for Technology

JANUARY 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Scaling Social Globally: Best Practices for Engaging with an International Audience. This webinar was sponsored by Act-On Software and featured Mike Stenberg ( @stenmic ), Global Vice President of Digital Marketing for Siemens, and Andrew Ashton ( @AndrewLAshton ) Social Media Analyst at Yum!

Storify 100

Storify Yammer Engagement Sentiment 100

Convince & Convert

JANUARY 5, 2015

'Tweetable Moments Your story is not about you; it’s what you do for others. annhandley Tweet This. Ann Handley is the Chief Content Officer for MarketingProfs , a company that offers real-world education for modern marketers through training, best practices, research, and other content. She also literally wrote the book on how to create great marketing content with her bestseller, Everybody Writes.

Discount 98

Discount Training Education Research 98

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Writtent Blog

JANUARY 5, 2015

'Image source. As a small business owner, hiring freelance writers may be something that you do quite regularly, or at least, something that you plan on doing. What choice do you have, right? In-house writers are expensive, and content is king. You need it for your website, your marketing, and your clients – you need it to stay relevant in your industry.

Sample 85

Sample Samples Education Cost 85

Proactive Report

JANUARY 5, 2015

'In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. In most cases the company had been aware of the issues for some time, says Baskin. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.

Reputation 64

Reputation Airlines Review System 64

Net-Savvy Executive

JANUARY 5, 2015

'One of the nicest compliments I''ve received over the years came from a company founder who read one of my reports and said I''d summarized his company''s work better than they did. It''s just one of the things I do—take a pile of information and figure out what it''s about. I summarize. So if you need to tease out the short version of something complicated, call me.

Analysis 59

Analysis Social Media Applications Data 59

ProBlogger

JANUARY 5, 2015

'It’s the aim of the majority of the readers of this site – make an income via your blog. Today we revisit the post where Darren outlined all the ways he diversified his streams and how after 10 years he was still going strong. We also have a look at the Ways to Make Money Map – make sure you also see the Make Money Page , if you haven’t already.

Adsense 42

Adsense eBook Conference Eventful 42