Small Business Mavericks

FEBRUARY 24, 2012

The same could be said for paid search – you could be getting a lot of clicks, yet your analytics suggests that visitors don’t like your website. Thom Craver on Search Engine Watch puts the whole problem into perspective when he discusses bounce rates. I’m not, those numbers don’t tell the whole story.

Analytics 101

Analytics Paid Search Engineering Consultant 101

Janet Fouts

SEPTEMBER 5, 2012

If they have downloaded an e-book in the past, smart forms will recognize them and fill in the required fields. This is going to remove one more barrier for users who simply don’t want to fill in all the fields every single time they download something. Good for the user, good for you because they don’t leave!

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123

Hootsuite

JUNE 13, 2022

To understand how your ads are performing, you need to measure your share of voice for paid search. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Get more leads and sales from your website. Build brand awareness and equity. Share of voice for PPC. Try it free today.

Social Media 144

Social Media How To HootSuite Metrics 144

Webbiquity SMM

MAY 16, 2011

Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads. News and current events account for roughly 7% of mobile online time, followed by search at 6%. You can get all of the details by downloading the free HubSpot Marketing Data Box for yourself.

B2B 150

B2B Smart Phone Data Hubspot 150

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Inbound Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Convince & Convert

APRIL 6, 2015

The paid search ads which once roped in a prospect have now become “noise” they sift through when searching for your content online. Launch New Content Keep users in the app by pointing them to cool new content to check out, including audio, video, whitepaper downloads, new sales, blog posts, and more.

Engagement 60

Engagement Tips Notification Mobile 60

Keyhole.co

MAY 18, 2023

Instagram is the most-downloaded app in the world. Social media recently overtook paid search as an advertising channel, growing 25% YoY and exceeding $137 billion. The average Facebook Business Page in the retail industry receives 974,000 monthly impressions. 140 billion Reels get played daily across Facebook apps.

Statistics 59

Statistics Social Media B2B YouTube 59

Kikolani

JUNE 27, 2013

A longstanding favorite of the inbound marketing community, Google’s Keyword Tool is often used to determine which search terms to include in a paid, search engine advertising campaign. Also, subscribe to the mailing list to download a free copy of The Guest Blogging Survival Guide! Google AdWords Keyword Tool.

Tools 141

Tools Patterns Adwords Advertising 141

Kikolani

NOVEMBER 2, 2012

5 Killer SEO Insights from Analyzing a Billion Dollars in AdWords Spend – SEO insights and strategies from having poured over all this paid search data for nearly an entire week. Download this easy, 4-step guide. But when should you pay the money to promote?

Mashup 117

Mashup Resources SEO RSS 117

Sprout Social

JANUARY 2, 2019

Click the button below to download our editable worksheets for your social strategy (just open in Apple Preview or Adobe to edit!). Download Here. This challenge signals both the need for brands to market their sites to social users, but also tap into social media as a primary source of traffic versus organic or paid search.

Campaign 111

Campaign Social Media Metrics Trends 111

Kikolani

NOVEMBER 24, 2015

Get $50 off of a year of unlimited downloads from GraphicStock. This tool is invaluable when it comes to researching your competitor’s organic and paid search keywords and strategies. BuzzBundle is offering 50% off of their professional and enterprise plans from November 23rd – 25th. GraphicStock. Gravity Forms.

Blogger 60

Blogger Discount WordPress Marketing 60

ProBlogger

FEBRUARY 19, 2014

Amazon is currently the #1 paid search engine in the world, with over 300 million credit cards in their system, which means that they will help sell your book for you to their visitors. It’s not unusual for a Kindle book to get a couple hundred or couple thousand downloads during those 5 days.

Publishing 45

Publishing Paid Search Blogger Consultant 45

Rebekah Radice

SEPTEMBER 13, 2016

It could be a blog post, Infographic or free download. Also, think about using paid search and other channels. This should be friendly, informational, and in your tone and voice. Keep it true to you! Email 2: Nurture. This is a value add that lets your contact get to know you a little bit better. Email 3: Consideration.

Campaign 143

Campaign Social Media Marketing URL 143

Kikolani

MARCH 11, 2013

Domain vs. Domain – Create charts showing the commonalities of multiple domains and their organic or paid search keywords. Charts – Create charts based on number of keywords, search engine traffic, number of ads, ad traffic, and ad price between multiple domains. What I really like this tool for is content research.

SEO 167

SEO Tools Analysis CPC 167

The Way of the Web

OCTOBER 12, 2010

It’s a testament to the team at One Golden Square that in the 14 months I’ve been there, we: Launched over 20 mobile applications which have had downloads in the millions, and driven sustained growth in mobile listening and engagement. And increased and improved the utilisation of paid search.

Project 30

Project Blogroll Paid Search Disqus 30

Razor Social

MARCH 16, 2017

There are different types of landing page templates available, including those for eBook downloads, webinar signups, etc. When optimizing your paid search and social ads for website conversions, testing becomes the not so secret ingredient to success. You can easily set up A/B testing and measure conversion on each page.

Conversation 98

Conversation Tools Template Templates 98

Rebekah Radice

SEPTEMBER 13, 2016

It could be a blog post, Infographic or free download. Also, think about using paid search and other channels. This should be friendly, informational, and in your tone and voice. Keep it true to you! Email 2: Nurture. This is a value add that lets your contact get to know you a little bit better. Email 3: Consideration.

Campaign 60

Campaign Social Media Marketing URL 60

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. These data can be downloaded as a CSV and further processed or integrated with other data. In today’s post, Facebook.

Social Media 47

Social Media Facebook Marketing CPM 47

Buffer Social

NOVEMBER 8, 2023

Organic search traffic Organic search traffic refers to how many page views are generated by non-paid search results. Click-through rates can take many different forms and directions, depending on where the customer is in your digital marketing funnel.

Metrics 98

Metrics Content Marketing Newsletter 98

Techipedia: Tamar Weinberg

JANUARY 5, 2009

6 Web Tools that You Can’t Live Without (Square Oak): Brendan talks about some lesser known tools that are quite helpful for search research and for getting things done. Paid Search Re-Upping Your Google AdWords Certification (Stuntdubl): Getting certified? Using Paid Search? Bookmarklets for the Web 2.0

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 5, 2012

PPC Marketing & Paid Search. 43 Paid Search Signals You Need to Understand : These are the signals that reflect the user who is searching and the behavior of the user and thus must be understood for maximum gain. A 5 Minute Guide to More Persuasive Copywriting : Or in five words: Write for a real person.

Marketing 264

Marketing SEO Case Study Small Business 264

Razor Social

DECEMBER 21, 2016

It analyzes Google organic and paid search results and produces a detailed analysis to help you evaluate your site and the sites of your competition. Detailed performance analytics report is also available for you to download and customize. It is available both as Web and mobile application (Android and iOS). Meet Edgar.

Tools 40

Tools BuzzStream Marketing Template 40

Sprout Social

SEPTEMBER 1, 2021

For starters, focus on user intent in your keyword research and use those keywords to create high-quality content that people are searching for. Run attractive and enticing paid ads through channels like social and paid search to boost brand awareness.

SEO 144

SEO Social Media Metrics Sentiment 144

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. These data can be downloaded as a CSV and further processed or integrated with other data. In today’s post, Facebook.

Social Media 28

Social Media Facebook Marketing CPM 28

ProBlogger

AUGUST 29, 2012

If my review of low-bounce rate search traffic suggests certain language or key phrases could catch new visitors’ attention, I might try a different call to action on my subscription page. Are you working hard on SEO, and keeping an eye on your organic (or paid!) search traffic levels?

Metrics 40

Metrics Blogger Collaboration RSS 40

Convince & Convert

MARCH 28, 2016

Organic: These are people who performed a search on a search engine such as Google or Bing, and clicked on your website’s listing in the organic (non-paid) search results. People followed a link on a different domain to get to you. Social: People who came to your site from a social media platform.

Metrics 60

Metrics Marketing Analytics Sentiment 60

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Guest post by Cheryl Joy. According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021.

B2B 198

B2B Strategy Marketing Microsoft 198

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Simplify PPC Management Using Google AdWords Editor (Web Marketing Today): This is a basic but helpful post from Christine Churchill on WHY Google AdWords Editor, the offline downloadable tool, is so valuable for bid management. I think user behavior won’t change drastically and there are good lessons to be learned by this post.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

JUNE 12, 2013

Most direct marketing advertisement methods (paid search, etc.) Some paid content promotion tactics that can be very effective include: StumbleUpon Paid Discovery – StumbleUpon lets you buy clicks at low, low prices fromsocially engaged visitors. And our tests indicate gorilla suit advertisements convert poorly.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Convince & Convert

FEBRUARY 23, 2012

Click the play button to listen here: Download the audio file: [link]. Eric : For me, it’s if you’re smart enough to run a reasonable paid search campaign, you’re probably smart enough to put together the product that I want. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Social Media 118

Social Media Adwords B2B Training 118

Writtent Blog

AUGUST 3, 2016

If you want to make more money from your SEO efforts, focus on optimizing for users first, search engines second. You could send all the traffic in the world to your website via SEO (or paid search), but if your website isn’t set up to capture visitor information or convert visitors into paying customers, what good is it?

SEO 0

SEO Google Sites Engineering 0

Convince & Convert

MAY 10, 2012

Click the play button to listen here: Download the audio file: [link]. So traffic from Pinterest may not have the same value as traffic from LinkedIn or paid search or organic search. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link]. Please Support Our Sponsors.

Hubspot 114

Hubspot Mobile Analytics Google 114

Oktopost

DECEMBER 5, 2019

They have a blog that covers subject matter relevant to their industry, a regular podcast for entrepreneurs, “Marketing School,” that features known quantity Neil Patel, and all kinds of freely downloadable instructional resources available on their website. Your lead generation dollar goes further with content marketing.

Platform 104

Platform Content B2B Education 104

Sprout Social

NOVEMBER 15, 2021

Their course on digital marketing gives a great primer on content creation, social, paid search and more. Is your download folder filled to the brim with time stamped screenshots? HubSpot Academy’s Digital Marketing Course. No marketing resource round-up would be complete without a nod to HubSpot Academy.

Resources 90

Resources Team Marketing Skills 90