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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Can you come up with a better Inbound Marketing Haiku ?). ” isn’t going to happen without a comprehensive and coordinated internet marketing strategy.

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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. Not all of these have hooks for gathering download information (that’s just not acceptable these days). Share this on FriendFeed.

Types 255
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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. Not all of these have hooks for gathering download information (that’s just not acceptable these days). Share this on FriendFeed.

Types 255
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Personal Branding for Business: 7 Sample Goals To Help Build Your Strategy

Pam Moore

Marketers and business leaders must take the time in 2020 to understand the power of personal branding. Gone are the days that a brand can throw out a press release and expect massive brand awareness, media and sales to come rolling in. Download our Personal Branding Guide and Worksheet to get started. If not, you should.

Sample 78
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Promote white papers / eBooks / reports for lead generation.

ROI 191
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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

That’s a content distribution opportunity that B2B marketers should not overlook. While piloting LinkedIn Elevate, Adobe found that the average participating employees drove 80% more job listing views plus three to four trial downloads of Adobe software products. either directly or with their browser extension.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

That’s a content distribution opportunity that B2B marketers should not overlook. While piloting LinkedIn Elevate, Adobe found that the average participating employees drove 80% more job listing views plus three to four trial downloads of Adobe software products. either directly or with their browser extension.