Download, Press Release and White Paper

Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. Not all of these have hooks for gathering download information (that’s just not acceptable these days). And then for Purchase I like to use case studies, customer references, press releases on new wins etc.

Types

Types Content Case Study Press Release

Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. Not all of these have hooks for gathering download information (that’s just not acceptable these days). And then for Purchase I like to use case studies, customer references, press releases on new wins etc.

Types

Types Content Case Study Press Release

Personal Branding for Business: 7 Sample Goals To Help Build Your Strategy

Pam Moore

JANUARY 24, 2020

Gone are the days that a brand can throw out a press release and expect massive brand awareness, media and sales to come rolling in. Download our Personal Branding Guide and Worksheet to get started. Download our 105 Factors Impacting Your Digital Brand white paper. If not, you should.

Sample

Sample Samples Strategy Brands

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Here are 20 ideas. Generate webinar registrations. Answer questions in your blog posts.

ROI

ROI Case Study Bazaarvoice Klout

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” Register for a webinar , a seminar, or a newsletter.

Engineering

Engineering Social Media Hubspot Marketing

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

JULY 23, 2017

While piloting LinkedIn Elevate, Adobe found that the average participating employees drove 80% more job listing views plus three to four trial downloads of Adobe software products. You can create a content library where you add blog posts, job listings, white papers, press releases, etc.

LinkedIn Analytics Metrics Feed

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

JULY 23, 2017

While piloting LinkedIn Elevate, Adobe found that the average participating employees drove 80% more job listing views plus three to four trial downloads of Adobe software products. You can create a content library where you add blog posts, job listings, white papers, press releases, etc.

LinkedIn Analytics Metrics Social Networking

How to Create an Editorial Calendar in 4 Steps

Writtent Blog

NOVEMBER 26, 2023

Start by creating or downloading a template, then add in everything you want to keep track of: authors, type of content, working title, where it will be published–you name it. Download the Microsoft Word versions to customize them.

How To

How To Press Release Template Templates

12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres

Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

Press Release

Press Release scribd Social Media Film

How to Integrate Inbound Marketing Tactics Into Your PR Strategy

Convince & Convert

APRIL 2, 2013

Create newsworthy press releases and distribute them to appropriate media & news feeds. Optimize your press releases for search (SEO). So why not make each press release not only easy to find, but tied to the most popular keyword related to that topic? Just launch a press release with survey results?

Press Release

Press Release Strategy scribd Marketing

30 Proven Small Biz Content Marketing Tips

Writtent Blog

DECEMBER 18, 2023

Some examples of storytelling in your content marketing include: your website’s About page (and Bio sections of social media profiles) client success stories and case studies press releases coverage of live events 5. Curate and comment on the best content. Curation allows you a reprieve from creating all original content all the time.

Tips

Tips Content Press Release Marketing

65 ChatGPT Prompts for Marketing to Make Work Easier

Hootsuite

JULY 25, 2023

Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Write a compelling press release about our latest product launch, emphasizing the benefits of the new features. Create five pieces of compelling copy that will encourage customers to download our mobile app. INSERT POST].

Marketing

Marketing Upcoming HootSuite Campaign

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

MARCH 22, 2012

Click the play button to listen here: Download the audio file: [link]. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Listen Now.

Bazaarvoice

Bazaarvoice Metrics Influencer Data

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

MARCH 22, 2012

Click the play button to listen here: Download the audio file: [link]. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Listen Now.

Bazaarvoice

Bazaarvoice Metrics Influencer Data

Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

MARCH 18, 2016

Now how does anybody actually see it or watch it or listen to it or download it or know about it? Here are all our white papers. Never have I gone to a resource center and said I really want to read a white paper. I don’t care what it’s about, I just really want to read a white paper.

Marketing

Marketing Content eBook Joomla

The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Trials & Downloads. Press Releases. Intranet DASHBOARD Announces the Release of Version 2.0; Internet & Online. Management. Small Business. > > See All. Business Exchange. Learning Center. Business Answers. Buyers Guides. Franchise Opportunities. Partner Resources. Quote Center.

Applications

Applications Software Diagrams Real Estate

How to Build the Ultimate Online Newsroom

Webbiquity SMM

JUNE 8, 2011

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. RSS feeds for press releases and blog posts.

Press Release

Press Release scribd Vimeo How To

A guide to B2B content marketing in 2021

Sprout Social

APRIL 8, 2021

Infographics are also very shareable, making press releases to industry publishers easy. White paper, industry report & e-books. A white paper is a downloadable piece of content that serves up knowledge that your business is experienced in. They are used most often in the consideration stage.

B2B

B2B Content Case Study Marketing

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

DECEMBER 30, 2015

These are great as free downloads in exchange for email addresses to help you build your email list. One of our most-downloaded pieces of content at CoSchedule is a tear sheet compiling a massive list of emotional words that help folks using our headline analyzer get even better scores for their content. White Papers.

Diagrams

Diagrams Posterous Eventful Template

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

SEPTEMBER 15, 2015

These are great as free downloads in exchange for email addresses to help you build your email list. One of our most-downloaded pieces of content at CoSchedule is a tear sheet compiling a massive list of emotional words that help folks using our headline analyzer get even better scores for their content. White Papers.

Types

Types Content Diagrams Posterous

Social Media Informer

Mapping Content to the Sales Funnel AND Buyer types

Mapping Content to the Sales Funnel AND Buyer types

Trending Sources

Personal Branding for Business: 7 Sample Goals To Help Build Your Strategy

20 Ways to Generate ROI from a Corporate Blog

Search Engine Optimization THEN Blogging THEN Social Media Marketing

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

How to Create an Editorial Calendar in 4 Steps

12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres

How to Integrate Inbound Marketing Tactics Into Your PR Strategy

30 Proven Small Biz Content Marketing Tips

65 ChatGPT Prompts for Marketing to Make Work Easier

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com

How to Build the Ultimate Online Newsroom

A guide to B2B content marketing in 2021

105 Ideas to Add to Your Editorial Calendar

105 Types of Content to Fill Up Your Editorial Calendar

Stay Connected