Janet Fouts

JULY 13, 2020

As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). Have a listen to the podcast and be sure to reach out to our panelists through their information below. About our panel.

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Brands Marketing Committee Consultant 226

Janet Fouts

JULY 4, 2020

What’s the first thing you think about when you hear the words “Diversity and Inclusion”? Maybe you’ve worked somewhere you had to take diversity and inclusion training in order to move up in the company and it was just another box to check off? Is it unconscious bias tests?

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Project Training Education Engineering 144

Social Media Strategies Summit

APRIL 21, 2023

Viral trends and cultural moments can be a social media marketer’s best friend. Whereas you may have brainstormed your “regular” content weeks (or months) in advance, a well-timed response to a viral post or topic can be a shortcut to tons of impressions and engagement. Whereas for TGR Creative, trends typically start as viral moments on TikTok.

Conversation 130

Conversation Brands Authentication Trends 130

Ignite Social Media

JANUARY 12, 2021

Nearly 20 years ago the management of corporate social responsibility was mostly placed within HR, diversity teams, or community relations teams. Now marketing teams have joined HR, community relations, and diversity teams in the responsibility of reacting to and communicating a brand’s position on this very touchy subject.

Activities 163

Activities Social Media Brands How To 163

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. It has been three years since what many media outlets described as “the racial reckoning of 2020.”

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Collaboration Brands Press Release Communities 99

Sprout Social

JULY 6, 2020

Brands need to go beyond a one-time statement about diversity on social media. As social marketers, we should be integrating diversity, equity and inclusion into our social strategies for the long term. People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S.

Strategy 145

Strategy Social Media Organization Education 145

Sprout Social

SEPTEMBER 23, 2022

This rapidly growing demographic should be a crucial part of your inclusive marketing strategy. Most (60%) consumers are more likely to buy from a brand with inclusive marketing. To improve your inclusivity, creators are the key to making an impact with the Latinx community. But Latinx consumers aren’t a monolithic group.

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Strategy Marketing Authentication Communities 110

Amy Porterfield

MARCH 16, 2021

.” – Amy Porterfield We believe in the diversity and inclusion of people regardless of race, age, gender, sexual orientation, disability, and religion. The post Our 2021 Company Commitment to Diversity, Equity, & Inclusion appeared first on Amy Porterfield | Online Marketing Expert.

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Company Marketing 71

Sprout Social

JANUARY 27, 2021

Every year, a theme is applied to focus the public’s attention, with this year’s theme centering around “ The Black Family: Representation, Identity and Diversity ”. Every February, brands suddenly find they have something to say (or sell) on social media regarding Black History Month. It began when Carter G.

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Brands Authentication Communities Campaign 129

Sprout Social

JUNE 2, 2020

One of our values as a company is championing diversity, equity and inclusion. This commitment means we work to build a diverse team, foster an inclusive culture and invest in equity—defined as system-level change—across our organization. The impact on our community. We deserve to live. We want protection.

Communities 105

Communities Resources Team System 105

Sprout Social

JUNE 10, 2020

Sprout Social’s commitment to diversity, equity and inclusion. As an immediate action step, we will be donating $250,000 total to local and national nonprofit organizations that advance racial equity and justice. King County Equity Now (Seattle). Our inalienable right to life and equality.”. Black lives matter.

Communities 122

Communities Team Education Resources 122

Sprout Social

NOVEMBER 6, 2020

Day in and day out, people are making choices about what to eat, where to shop, what to watch and so much more. When the answers aren’t immediately obvious, we frequently turn to others for guidance. Sprout Social helps power that effort with our Glassdoor integration. Regularly monitor Glassdoor company reviews. Quickly respond to employee reviews.

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Review FAQ Construction Metadata 97

The Realtime Report

JUNE 22, 2021

Provides a video-based investment and financial wellness platform focused on millennial and diverse communities. Companies’ diversity, equity and inclusion as well as social impact efforts were also strongly considered. VetsinTech and JPMorgan Chase. Announce Five Finalists in Tech. Startup Pitch Competition.

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Startup Compete Analysis Eventful 91

Sprout Social

MARCH 14, 2022

Whether it’s a specific day that you’re honoring or a multi-month initiative that’s being kicked off for the first time, there’s one thing that brands today are having to focus on now more than ever— placing inclusivity at the forefront of the conversation. Inclusivity is becoming non-negotiable for consumers. Ben & Jerry’s.

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Campaign Brands Communities Industry 113

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Iconic beauty brand Glossier swears by this approach, and it has served them well.

Brands 148

Brands Marketing Real Estate Collaboration 148

Oktopost

FEBRUARY 28, 2022

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. If you want to attract the top talent, you need to give them reasons to consider your work environment over their alternatives and nail your employer branding. Table of Contents.

Company 136

Company B2B Brands How To 136

Sprout Social

JUNE 24, 2021

It’s been over a year since the World Health Organization declared COVID-19 a pandemic and offices, stores and workplaces of all kinds shut down. What many of us thought would be a short stint of working from home quickly turned into our extended reality. By looking at the trend lines below, we can see how much sentiment changes on a daily basis.

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Team Marketing How To Policies 114

Sprout Social

NOVEMBER 18, 2020

Even if it means sacrificing everything.”. Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Sure, 70% of people want businesses to take a stand on social and political issues. Hear me out…. Make accountability part of your strategy.

Activities 116

Activities Brands Social Capital Compete 116

Sprout Social

OCTOBER 21, 2020

I am a firm believer that diverse teams bring incredible value to both the organization and the product, and I decided to only look for companies that valued culture and diversity as much as they did technical skills. Deciding to study computer science was one of the bravest and hardest things I have done. Finding Sprout Social.

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Engineering Software Team Meeting 124

Sprout Social

APRIL 12, 2022

Today’s PR professionals are digital multi-hyphenates who require a diverse skillset. Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Public relations through a new lens.

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Statistics Skills Analytics Press Release 108

Sprout Social

OCTOBER 27, 2020

Creating equity is about how we engage with the world and the community around us. In that spirit, Sprout Social kickstarted an initiative that goes beyond our internal diversity, equity and inclusion (DEI) education, and ensures we’re using our privilege and resources to support the communities we live in. .

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Committee Team Resources Communities 117

Sprout Social

FEBRUARY 27, 2023

But how do you create content around diversity that resonates and feels authentic? For some, it’s time to shake off the last bit of winter and welcome spring into their lives. For others, it’s all about the green top hats and Irish jigs of Saint Patrick’s Day. Petersburg College, Women’s History Month is a source of energy and pride.

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Social Media Team Groups Groups 118

Sprout Social

JANUARY 24, 2022

Mindful writing can increase inclusive language and decrease the possibility that you’re discouraging marginalized groups from applying. The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. It took me three hours to create a 7-min long video on Canva! The future CMO/CCOs.

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Social Media Management Social Media Tips Skills 101

Sprout Social

DECEMBER 11, 2019

Notable highlights this year included updating our parental leave policy (all eligible employees now receive a full 16 weeks of paid leave), expanding our diversity, equity and inclusion initiatives and introducing company-wide Focus Days and other new approaches to how we work. From day one I felt welcome and respected.

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Policies Team Class Engineering 73

Sprout Social

OCTOBER 24, 2019

One of our values here at Sprout Social is to champion diversity, equity and inclusion. We believe that beyond the internal work we do for our employees, equity is about how we engage with the world and community around us. To support this goal, we recently introduced a volunteer program called Sprout Serves.

Communities 43

Communities Team Overview Energy 43

Sprout Social

JULY 16, 2020

Getting started: In the short-term, find some local and national nonprofit organizations that advance racial equity and justice you can donate your resources to. Then, take some time to reflect on what your company could be doing better to ensure your workplace and business are diverse, equitable and inclusive.

How To 120

How To Issues Committee Education 120

Buffer Social

JULY 2, 2020

When I joined Buffer and opened my new Buffer email account for the first time, the email count read 200. I was momentarily stunned. That was way more emails than I'd ever had in one place before. That's what was happening with transparent email. Here's why transparent email stopped working for us, and what we switched to instead.

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Project System Notification Team 99

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences.

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Brands How To Authentication Exercises 130

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. — Barack Obama (@BarackObama) June 1, 2020. — Barack Obama (@BarackObama) June 1, 2020. We needed you. Now is the time to FOCUS.

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Brands Survey Microsoft Issues 120

The Realtime Report

NOVEMBER 2, 2019

5 Benefits of a Hiring a Diverse Workforce. One of the best ways to do this is by fostering a diverse, equitable, and inclusive corporate environment. There are many benefits to having a diverse workforce. Increasing ethnic, racial, gender, and age diversity helps to create a culture of cognitive diversity.

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Proposal Organization Policies Team 23

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. Once companies finally understand what the metaverse is , how can they stand out among the many multiverses of metaverses (try saying that two times fast)? Mini-games. Augmented and/or virtual reality experiences.

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Industry Examples Real Estate Brands 111

Sprout Social

MARCH 21, 2022

A lot goes into crafting successful posts. You strategize, draft, design and edit —while still leaving yourself enough time to get your post approved and scheduled in advance. And we know how frustrating it can be when the post doesn’t perform as well as you hoped or if the engagement is short-lived. The 3 types of guides on Instagram.

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Examples Instagram How To Curation 103

Sprout Social

SEPTEMBER 28, 2022

At Sprout Social, Diversity, Equity and Inclusion (DEI) is not only one of our core values, but a guiding principle for how we structure our team and business. Selected recipients will exemplify strong leadership abilities and demonstrate interest in computer science or software engineering.

Education 19

Education Software Engineering Team 19

Sprout Social

JANUARY 8, 2020

From the very beginning, our founders understood that providing a delightful and intuitive user experience is imperative to ensuring our customers’ success on social. And our customers’ success is paramount. For Sprout, it’s been rewarding to develop and expand our user interface with our customers throughout the years. Let’s dig in to learn more.

Real Estate 77

Real Estate Products Mobile System 77

Buffer Social

JULY 20, 2021

In 2020, it was more important to us than ever to support small businesses and non-profit organizations. There are so many organizations offering essential services to their communities, and we have felt so lucky to be able to support them while continuing to support our own customers. It’s a habit worth building and continuing.

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Small Business Startup Energy Organization 81

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. And that includes your customers. They long for the days when a person was available to answer questions and solve issues in real-time. Some 70% of people agree they expect conversational experiences from brands.

Conversation 101

Conversation Strategy Social Media Marketing 101

Hootsuite

OCTOBER 12, 2021

Then, we asked ourselves what that space needed in order to be inclusive, accessible, and collaborative. Read on to learn more about why we felt a redesign was important, how we determined what we wanted from our new digs, and some of the details we’re most excited about—along with photos of our beautiful, functional, and inclusive space!

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HootSuite Collaboration Exercises Meeting 115