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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

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Would You Try It With a Fox?

Convince & Convert

link] by @Jenn_ex (A little Dr. Seuss reference is always nice) [link] Brian Bergen RT @jaybaer: Would You Try It With a Fox? link] [link] Jack I think people are so busy in their work so they don't have enough time for social media and social media needs full time to spend on it.Time investment is really important for this…!!!

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Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

link] (via RT @jaybaer) [link] jaybaer Man, I haven't heard a Night Court reference in a long time. link] Hot In Marketing Cognitive Surplus – Use Social Connectivity to Change the World | Book Reviews | Social Media Consulting – Con. Thanks for that! Im Jay Baer.

RSS 118
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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Also, I think another viable category for blogging for reputation, or to establish a voice of authority. Metrics would include the number of times a post is mentioned in other blogs or media, references, RT's, etc. Also, I think another viable category for blogging for reputation, or to establish a voice of authority.

Metrics 130
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I say relevant content, I’m referring to content that meets consumers’ demand for it in messaging and form. Also, you may want to check out the larger deck this post refers to, link at the end. Pre-Strategy, Defining Content Demand So how do you figure out what content consumers want? Easy – you listen! Im Jay Baer.

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? link] [link] Patterson Bach #Reactive or #Proactive: Which strategy does your #social #media follow? Im Jay Baer.

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Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

On the left hand side, you’ll see a keywords chart that lists common terms associated with your name in social media. Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights. And great example about the eyeglasses. Im Jay Baer.

Brands 143