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Newspapers, Magazines, and the Apple iPad

The Way of the Web

Figures from conferences I’ve attended , Paidcontent , New York Observer , Venturebeat ) All very impressive…but… 1) Friend and former magazine colleague Dave Cushman makes a point which quite a few other people have also discussed – is this an illusion of a long term future for publishers ?

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7 Ways to Take the Media World by Storm

Convince & Convert

Make Mobile Your Top Channel Strategy. Well, today , online auctions are just 10 percent of its total business — its payment and mobile business is half the company. eBay is betting its entire future on mobile, and it’s winning. This means thinking mobile first as part of your channel strategy.

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This Is Canada's QR Codes | Freelance Social Media

Freelance Social Media

The code will take the user directly to a product or information via their phone. QR codes have been used by many other businesses in magazine and newspaper ads but I was looking for something done on a grander scale. They are relatively easy to create. Websites like QR Code Generator allow you to create your own for free.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Ideas and good products spread faster. More people were reached using one advert or one advertising channel.

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A couple of weeks of catching up…

The Way of the Web

So in the past 2 weeks I’ve been at The Specialist Media Show (hosting a roundtable), The Open Mobile Summit (As a guest of Nokia), and M-Publishing (hosting another round table). Really interesting talks and debates, and a lot of fairly honest and open discussion about what has worked and what might not have succeeded in the mobile space.

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An Interview with Blogger Bob From TSA's Evolution of Security.

Social Media Strategery

The days of reading store-bought magazines and listening to the radio to seek out new music are over. Its easy to get inflamed, especially as someone who has security as part of his job, not from a front line perspective, but from a “we have to design security into the product&# perspective. The Whole. : The Whole. :

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

TA : For Gist, which is based around personal productivity, it’s about only revealing data in a contextually appropriate way. Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. JF : Hyper-targeting. Dan, I agree with you.