Remove influence
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. How is our market share today vs. a year ago, and how will a new program help influence that? Will there be future demand for products?

Research 265
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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

surveys, focus groups, test marketing) often spend millions to locate their target markets. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca If you’re still figuring out your marketing plan for 2010, consider the following 10 reasons why a social media strategy may be well worth the effort.

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Five for Friday 8.12

Jeff Esposito

The most shocking thing is that 28 percent of folks surveyed would expect help in less than 15 minutes. Please Repeat: Influence is not Popularity – Just when you though all of the mockeries of the Fast Co Influencer project were done and gone, Brian Solis hits us with this piece. Definitely worth a quick read/skim.

CoTweet 26
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Is a social media contest right for you?

Jeff Esposito

To determine the audience for any sized enterprise, do a quick survey of the platform that you are looking to utilize. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? This post was mentioned on Twitter by JobShoots, Social Media Insider. link] #Socialmedia [.] Unported License.

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Bravo Dan Gilbert – a PR stunt that worked

Jeff Esposito

Since the team has a superstar void, this club would be granted special access to the team with events like “meet the new guys,” or Q&A’s with the coaching staff or player personnel or surveys on who the Cavs should target. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

Jive 30
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The GAP, ROI, and Awareness

Josh S Peters

GAP campaign info (quotes are from the article) Goal: “We were really looking to reach out to fashionistas and influence audiences and even skeptics of The Gap to start a conversation about how Gap has built this line of denim from the ground up,&# she said. People love exclusivity, it makes us feel special.

ROI 100
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. Im Jay Baer.