Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

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MARCH 3, 2010

Take a look at this a business model that we are developing: [link] This blog post is a thinly veiled application that my firm is building for a variety of clients from Corporate Jets and Banking to Education industries. You are right on target when you say things like “Integrating Social Media into the business plan&# That’s it.

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Social Media Strategy CoTweet CoTweet 121

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APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. .&# Not found. Im Jay Baer.

Brands 143

Brands Content Social Media Consultant 143

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APRIL 1, 2010

link] Nathan Hangen I take issue with this post because sounds like social media elitism and uses the kind of language that drives a wedge between the industry and the people that need our help. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Is the criticism fair? Is the criticism fair?

Social Media 120

Social Media Content Analysis Sports 120

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SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? How hard will it be to filter?

Social Media 155

Social Media Radian6 Strategy SM2 155

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APRIL 15, 2010

Is Your Company in the Content Marketing Industry? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. What formerly was the sole bastion of the media, is now also a company bailiwick. Im Jay Baer.

Content 124

Content Marketing Consultant Social Media 124

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JULY 28, 2010

link] [link] KeelySaye RT @jaybaer: 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Kenneth Westling Forget the hard sell and try being helpful instead [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 148

Social Media Strategy Consultant B2B 148

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APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. I see this as a little far-flung. Im Jay Baer.

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Social Media Strategy Influencer Social CRM 147

Convince & Convert

AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); or engaged in brand reputation management, often on a weekly basis. “We think we’re ideal for companies needing that next level of insight into online conversation,&# he said.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Switch PR for almost any people-facing industry and you'd get similar results, unfortunately. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Questions 160

Questions Social Media Consultant Education 160

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JULY 14, 2010

I agree with you regarding the noise, it seems there is a new social media vehicle, forum, platform for every industry or topic known to man. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 134

Social Media Strategy Metrics Organization 134

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SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow. Bravo, man.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

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AUGUST 31, 2010

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Conversation 116

Conversation Social Media Social CRM Consultant 116

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JULY 22, 2010

But, I certainly understand the inquiry – the term 'social media' has grown to encompass so many different things that its become difficult to define. If you are interested in learning more on this topic, I'll refer you to an excellent post Jay wrote on this challenge and its implications for the broader Industry: [link].

Social Media 128

Social Media Strategy Influencer Case Study 128

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SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. There are some elements of Disqus I don’t like, especially that it doesn’t always play nice with other plug-ins, but it does make commenting easier and faster for most of you who already have a Disqus account.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

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JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. Im Jay Baer.

Social Media 138

Social Media Strategy Consultant SEO 138

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SEPTEMBER 15, 2010

It doesn’t matter what industry you’re in, you have interesting stories to tell. Finding and sharing them is the first step toward social media success. You can check out our approach at: [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

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Social Media Strategy Social CRM Consultant 165

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FEBRUARY 9, 2010

You can see alot of this in the 'green living' industry – folks call it greenwashing. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

MARCH 9, 2010

But I think that we must understand that all social media sites do not work for every industry. Read why knowing your #online #community matters [link] [link] Marianne Vikse Are You Taking Social Media Shortcuts? Åsprang RT @MarianneVikse: Are You Taking Social Media Shortcuts? Are You Ready for the Opportunity Economy?

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Social Media Strategy YouTube LinkedIn 133

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AUGUST 4, 2010

In my world, marketing and customer service go hand in hand – the moving industry gets a pretty bad rap, so a lot of my social media outreach is directed around advice and customer service issues. Many citations to the article discuss this and its effectiveness in the hospitality industry. Thanks for the link. Im Jay Baer.

Social Media 130

Social Media Strategy Comments Course 130

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AUGUST 3, 2010

With quite some of my industry colleagues we have had maybe a bit different approach to the game – living in Czech republic you might realize some of the downsides of the FB hype even more than in US. Even here in your comments section, I’m logged in with an OpenID connection into your Disqus comments. Im Jay Baer.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

With quite some of my industry colleagues we have had maybe a bit different approach to the game – living in Czech republic you might realize some of the downsides of the FB hype even more than in US. Even here in your comments section, I’m logged in with an OpenID connection into your Disqus comments. Im Jay Baer.

Facebook 167

Facebook Consultant Social Media Sites 167

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SEPTEMBER 20, 2010

Relevant experience always matters, as does specific industry knowledge, followed by creativity, a sense of a “safe choice” based on an agency’s reputation within the PR industry and, of course, actual public relations skill. Noemi Pollack blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 115

Social Media Strategy RFP Social CRM 115

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AUGUST 25, 2010

I would posit that Facebook has much more competition than the Ad Industry, Social Media Industry, or people scared of Facebook’s growth would have us think. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Isn’t every MMORPG also a threat in a similar manner?

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Convince & Convert

MARCH 2, 2010

Social is obviously going to be a huge part moving forward, and I believe mobile will as well. The potential for all this is mind-boggling, and looking at where we are now we can easily see how much room this industry has to grow. It'll be interesting to watch how Exact Target and other companies in this space evolve. Im Jay Baer.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Techipedia: Tamar Weinberg

JUNE 23, 2010

On Tuesday, I was having a chat with a colleague of mine who I’ve known since I was 10 who is in a similar industry. That’s what Social CRM systems are trying to solve. He has a pretty strong identity in the industry. If I find someone that I have friended is less than reputable, I unfriend them.

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

SEPTEMBER 2, 2010

I simply cannot imagine working in an industry where status quo was the norm. Personality I am compelled by the fact that the bottom line objective of social media is to add human elements to companies that have acted like inhuman, robotic cyborgs for the past 40 years. I love change. I thrive on it. Im Jay Baer.

Social Media 153

Social Media Strategy Consultant Social CRM 153

Convince & Convert

APRIL 27, 2010

Randy is the exception when he should be the rule for those of us in service industries. Randy is the exception when he should be the rule for those of us in service industries. Randy is the exception when he should be the rule for those of us in service industries. [link] (who's your Randy?)

Social Media 131

Social Media Strategy Airlines Types 131

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Just a humorous metaphor.

Social Media 146

Social Media Strategy Energy Consultant 146

Convince & Convert

JUNE 28, 2010

The same person doing strategy, content development, responding to consumer feedback on the fly, reporting and analysis on multiple clients in potentially wildly different industries/verticals across, potentially, multiple disciplines of online marketing (search, social, display, email). Im Jay Baer.

Social Media 127

Social Media Strategy Report Buy 127

Convince & Convert

JUNE 16, 2010

It's a new way to use social media from a sales standpoint that is being overlooked. By offering relevant industry information and quality posts you become a trusted source and sales will naturally follow. link] #marketing #online #socialmedia blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 119

Social Media Strategy Mobile Consultant 119

Convince & Convert

SEPTEMBER 20, 2010

I was just at an industry event talking about “slow selling.&# I was just at an industry event talking about “slow selling.&# I was just at an industry event talking about “slow selling.&# I was just at an industry event talking about “slow selling.&# People looked at me like I had three eyeballs.

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Social Media Strategy Affiliate marketing Company 159

Convince & Convert

SEPTEMBER 21, 2010

Social Specialization There was much talk among the social media consultant set about the need for the industry to deconstruct social media. As David Meerman Scott acknowledged in his session Tuesday, “What does social media even mean?&# See you next year. link] jaybaer I'm a HUGE proponent of QR codes.

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Social Media Strategy Conference Eventful 126