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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265
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Strategic Initiatives to Engage in Social Media Within the.

Mindjumpers

Modern” hotel marketing today is probably best known from sites such as hotels.com, where the determining competitive power primarily is based on price and location, and where the hotels appear by ‘Best sellers’ that not necessarily represent the quality of service.

Hotels 196
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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Is Social Media Worth it for You? One of the most common questions in social media is – “is it worth it?”.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? And that’s how I pick the right social media monitoring tool for the job.

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The New Twitter

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « The (R)evolution of Social Media Bloggers Strategy Before Policy » The New Twitter Posted by Sara Hansson Sep 16th, 2010 Tweet The Twitter web team has done some improvements to our good old Twitter (maybe not that old…) As Twitter themselves says, the network (..)

Twitter 174
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Welcoming new colleagues and old ones in new jobs at Mindjumpers

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « How To Align Social Media With Marketing Activities Is Social Media Just A Buzzword? Solfinn is constantly on the hunt for developers with different skills to secure the right quality and price on a given project.

Nielsen 258
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.