Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 143

Social Media Strategy Tourism Social CRM 143

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MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Google isn't going to be enough forever.

FAQ 139

FAQ Content Consultant Social Media 139

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FEBRUARY 23, 2010

People coming from Google don’t know who you are yet, so you can’t treat them like a Facebook audience that’s already drinking your Kool-aid. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? Of course, this isn’t entirely an either/or scenario. Im Jay Baer.

Social Media 118

Social Media Strategy Social CRM Company 118

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SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

Social Media 150

Social Media B2B Strategy Consultant 150

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APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. What shows up in these search results? Your actual customer is.

Brands 146

Brands Content Social Media Consultant 146

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APRIL 20, 2010

I am showing as 2291 keywords where my site appears in Google's index, but only 170 words where they have actually clicked through to the site itself. Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media. marierowley thank you for your great information.

Hitwise 117

Hitwise Content Blogger Consultant 117

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MARCH 3, 2010

Me Too Agencies realize how hot social media is, and they are scrambling to add social media expertise (real or imagined) to their services mix. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

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JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Im Jay Baer.

Social Media 137

Social Media Strategy Metrics Organization 137

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AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); or engaged in brand reputation management, often on a weekly basis. “We think we’re ideal for companies needing that next level of insight into online conversation,&# he said.

Social Media 120

Social Media Strategy Analysis Reputation 120

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APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? Because content is the most efficient form of marketing available. Smart, optimized content. Im Jay Baer.

Content 125

Content Marketing Consultant Social Media 125

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JULY 28, 2010

Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 151

Social Media Strategy Consultant B2B 151

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MARCH 23, 2010

I'll have to check my Google numbers, all that good stuff. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. Make sure you’re tying together your email program and your social media program. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Im Jay Baer.

Social Media 136

Social Media Consultant Video Strategy 136

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SEPTEMBER 21, 2010

At one point we discussed headline writing and what draws clicks within the social media content universe. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. I’ve been having some challenges with Disqus lately.

Social Media 143

Social Media Strategy Social CRM Consultant 143

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AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. There are free and inexpensive tools that do just about the same thing Google Analytics can do, except that GA also shows bounce rate. What do you think? Im Jay Baer.

Questions 162

Questions Social Media Consultant Education 162

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SEPTEMBER 21, 2010

How to be Human – Develop a Social Media Strategy in 7 Steps | [link to post] – Posted using Chat Catcher [link] mycrowdca (MyCrowd.ca) Twitter Comment RT @instaboy – My favorite is 6. Develop a Social Media Strategy in 7 Steps [.] tools of social media always change. Im Jay Baer.

Social Media 168

Social Media Strategy Consultant Conference 168

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SEPTEMBER 8, 2010

Meanwhile, Facebook comes along and sees a revenue model that’s not based on the banner ad, but rather on Google’s pay-per-click model (which businesses prefer because it mitigates financial risk). And that’s why your social media strategy must be tools-agnostic. Will you do that for me please? What do you think?

MySpace 138

MySpace Facebook Social CRM Consultant 138

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SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. How can your brand participate in this space most effectively?

Social Media 158

Social Media Radian6 Strategy SM2 158

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JUNE 15, 2010

This is a social address book, and social CRM application at each extreme. However there is some usages in this for businesses blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. It is a paid feature, you buy credits and can do emails one at a time selectively. 4=wicked smart!

Social Media 155

Social Media ScoutLabs Company Consultant 155

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SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. There are some elements of Disqus I don’t like, especially that it doesn’t always play nice with other plug-ins, but it does make commenting easier and faster for most of you who already have a Disqus account.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

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AUGUST 31, 2010

Google Wave was the closest we’ve come, and that got killed off faster than the new Knight Rider TV show. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Absolutely not. Im Jay Baer.

Conversation 116

Conversation Social Media Social CRM Consultant 116

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JULY 22, 2010

link] [link] Rosalind Morville 6 Degrees of Influence – The Value of Customer-to-Customer Connections – [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. Im Jay Baer.

Social Media 130

Social Media Strategy Influencer Case Study 130

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MAY 20, 2010

They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. link] [link] Joby Semmler Love the Google “7 people who came to your Web site” line – RT @jaybaer: Are You Suffering From Premature Calculation? link] Social media metric humor. well played Jay. great read.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

MAY 19, 2010

Whether it be discovered as a blog post via Google search, a video via YouTube or through an archive of indexed Tweets — we want the content we are looking for, when we are looking for it. This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines.

Social Media 140

Social Media Strategy Consultant Social CRM 140

Convince & Convert

MARCH 18, 2010

There’s a reason that some videos show up on the first page of Google, and others do not. All of these answers are knowable, and if we commit to testing and optimizing our social media efforts in 2010, we’ll go from having a social media presence, to having a social purpose that drives meaningful ROI.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

AUGUST 3, 2010

Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

APRIL 22, 2010

Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing. If you’re talking to your boss about social media, and she’s thinking social campaigns and apps, and you’re thinking social CRM, you’re not even having the same conversation.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. I wish I could say the same for Google). I love Twitter. It enriches my life every day. I hope it sticks around for a long, long time. its high churn rate.: Im Jay Baer.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

JULY 13, 2010

Instead of proudly touting your digital department’s latest project, hold yourself accountable for personal and company engagement goals: Simply put, what do you want people to find if they Google each employee’s name a year from now? Then, define a social and thought leadership strategy to get them there. Im Jay Baer.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

FEBRUARY 9, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. And like Danny Brown noted (@DannyBrown), you've just gotta be that much more selective on who your 'real friends' are. Im Jay Baer.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

MARCH 9, 2010

[link] RT @leeodden @jaybaer [link] John White >Do you really know where your customers are in social media? You've just set the tone for Social Media 2.0, There's probably a team at Google working on this kind of discovery technology even as we comment. Are you ready to look harder? or Web 2.5, link] [link] Rune F.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Then, you could pull the results into a Google Reader for an automatic and permanent archive of activity. Or Microsoft.

Social Media 165

Social Media Strategy Engineering Social CRM 165

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SEPTEMBER 20, 2010

Interesting post from @jaybaer today w/@ExactTarget research: [link] [link] Kwan Morrow Is Twitter for Business Even Worth the Trouble | social crm | Convince & Convert [link] [link] Bret Simmons RT @jaybaer: Is Twitter for Business Even Worth the Trouble? You certainly covered some great reasons to that point. twitter????twitter??????????Is

Social CRM 148

Social CRM Twitter B2B CoTweet 148

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AUGUST 25, 2010

Because of the commerce potential (subscriptions, coupons) a Starbucks local ad network (possibly empowered by Yahoo’s sales force) might even be a revenue share, making it even more efficient for marketers than Google Adwords or Facebook ads. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Facebook 145

Facebook Yahoo Collaboration Social CRM 145

Convince & Convert

MARCH 2, 2010

The social media community is starving for a viable way to track customer behavior throughout all social outposts (as evidenced by the massive number of retweets for this post I mentioned recently about a new way to tie Google Analytics to your Facebook fan page ). Im Jay Baer.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Foursquare 152

Foursquare Analysis Consultant Mobile 152