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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score. Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) Should you care more about Digg submission than about comments? Search Volume.

Metrics 161
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Don’t want to follow Twitterers who aren’t following you?

Tools 206
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Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors. Also, getting your Klout score has never been easier now that MutualMind has access to Klout’s API. Subscribe to the comments for this post? Subscribe to the comments for this post?

Brands 115
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9 Everyday Tools to Increase Earned Media

Kikolani

Some marketers even consider earn media as the holy grail in marketing – the peak of all your marketing efforts. That is a HUGE difference and surely marketers must now tap into these 92%. Digg Digg is an all in one social sharing plugin for WordPress. Why is this so? That is where Commun.it Related Posts.

Tools 151
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Tool Tuesday: PostRank Analytics

Akamai Marketing

It also breaks down where engagement events are occurring for the time period (comments, Digg, Twitter). Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? It isn’t that we need a tool that does everything. Love how easy it is to read and interpret.

Postrank 134
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Digital PR: Finding Brand Ambassadors

Proactive Report

But in most cases a brand ambassador is likely to be someone with a decent following online, either on their blog, Facebook, Twitter or other social news sites like Digg , Reddit or StumbleUpon. You can start with Peer Index and Klout. Do a social audit and locate everyone who speaks positively about your brand.

Brands 101
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TheWayoftheWeb Most Read Posts in 2011

The Way of the Web

How do you work on a tiny marketing business when the ‘big boys’ are constantly unveiling new social media units? Klout and Peerindex: Social network loyalty cards. Why don’t Facebook fans like us anymore? What turns people away from a company Facebook page, and also how to plan to fix it.

Klout 33