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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

Instead of just counting the number of Facebook “likes” you accrue – which signifies nothing more than digital bumper stickering, instead track how often your fans click “like” and comment upon the status updates you post. Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score.

Metrics 161
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily.

Tools 206
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Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors. You can set up an alert schedule that lets you know when your keywords are being used to find your web page across the web (even on Facebook). Subscribe to the comments for this post? Tweet This!

Brands 115
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9 Everyday Tools to Increase Earned Media

Kikolani

Some marketers even consider earn media as the holy grail in marketing – the peak of all your marketing efforts. That is a HUGE difference and surely marketers must now tap into these 92%. This unique tool allows you to give away a digital product only when users share on Twitter or Facebook. Why is this so?

Tools 151
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Tool Tuesday: PostRank Analytics

Akamai Marketing

It also breaks down where engagement events are occurring for the time period (comments, Digg, Twitter). Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? It isn’t that we need a tool that does everything. Love how easy it is to read and interpret.

Postrank 134
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Digital PR: Finding Brand Ambassadors

Proactive Report

But in most cases a brand ambassador is likely to be someone with a decent following online, either on their blog, Facebook, Twitter or other social news sites like Digg , Reddit or StumbleUpon. You can start with Peer Index and Klout. Breitling watches have a long list of celebs who wear their watches, including James Bond!

Brands 101
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TheWayoftheWeb Most Read Posts in 2011

The Way of the Web

How do you work on a tiny marketing business when the ‘big boys’ are constantly unveiling new social media units? Why don’t Facebook fans like us anymore? What turns people away from a company Facebook page, and also how to plan to fix it. Klout and Peerindex: Social network loyalty cards.

Klout 33