Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. What to look for when hiring a social media manager.

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Team Social Media Social Media Management How To 134

Hootsuite

APRIL 26, 2023

If you manage social media for a healthcare organization , you’ve come to the right place. In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy. What does HIPAA say about social media?

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Social Media Health Care Tips Policies 93

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. But that’s not the only social media impact on retail brands.

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Retail Social Media Brands Tips 104

Hootsuite

JUNE 29, 2023

Social media guidelines for healthcare professionals serve a similar purpose. This blog will walk you through generally accepted social media guidelines in healthcare. Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team.

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Guidelines Template Templates Social Media 78

Hootsuite

NOVEMBER 10, 2021

Follow the lead of the big brands who are already optimizing the potential of TikTok, and tap into trending topics and hashtag challenges, experiment with TikTok live streams , or play around with editing tools and trending sounds to create high-energy short-form videos that represent your business. How to use TikTok for business.

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How To Hashtag Trends Analytics 143

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? It’s also an opportunity to become the ‘hero’ in your customer’s story.

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Reputation System Brands Knowledge Base 98

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

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Template Templates Social Media Tips 134

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. For salespeople, an employee advocacy program can provide a great basis for social selling techniques. The reasons why are simple. Employee advocacy stats.

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Social Media Guidelines HootSuite How To 111

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Socialized

FEBRUARY 9, 2021

Social media is a boon to people who want to expand, promote and market their business. But how is social media helpful for a real estate agent? According to the National Association of REALTORS social media is used by 77% of real estate agents. Use interactive captions, hashtags etc.

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Real Estate Social Media Tips LinkedIn 100

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. How does conversational analytics software work? What are the benefits of conversational analytics?

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Analytics Conversation Brands Sentiment 83

Sprout Social

JUNE 27, 2023

In this article, you’ll find out what review analysis is all about, the tangible business benefits, as well as a step-by-step breakdown of how to build a review management strategy to grow your business. Here are some tips on how to ask for reviews. Only then will you get the most comprehensive view of your audience.

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Review Brands How To Analysis 122

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. Is there a difference between social media monitoring and social media listening?

Social Media 101

Social Media Tools Sysomos Sentiment 101

Razor Social

JUNE 21, 2019

Social media management tools are dead useful. Plenty of different software on the market offer social media content scheduling, publishing, and response management, and most have something great to offer brands and marketers looking to streamline their social media marketing. Image source: Seriously Social.

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Social Media Management Social Media Tools How To 71

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers.

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Strategy Brands Content UGC 116

Convince & Convert

DECEMBER 5, 2017

But how to fix the problem? REI breaks theirs down through social, a channel more visible and real-time than any other. Social should be your brand’s first responder: available to support your customers whenever they want to reach out. It’s common knowledge at the enterprise level that silos wreak havoc.

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Social Media Marketing Team Upcoming 210

Buffer Social

OCTOBER 1, 2020

Despite the pandemic, HIKI decided to push forward with the launch by shifting its social media marketing launch strategy to suit the times we were living in. But how did they manage to do so? I’m the social media coordinator for arfa , a new consumer goods brand house specialising in personal care products.

Social Media 98

Social Media Strategy Marketing Communities 98

Sprout Social

APRIL 14, 2021

According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers. There are more than 84 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok. Who’s ready to finally learn how to cut an onion? billion views.

Trends 143

Trends Influencer Strategy Hashtag 143

Hootsuite

JANUARY 31, 2022

In this post, we’ll cover the following topics and then teach you how to sell on Instagram: Why you should sell products or services on Instagram. How to sell products on Instagram. Before we dive into how to sell products on Instagram, let’s talk about the benefits first. How to sell products on Instagram.

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Instagram How To Policies Buy 103

Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. We know that social media content is always changing.

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HootSuite Notification Hashtag Upcoming 116

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. Why do marketers need social listening tools?

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Brand Monitoring Tools HootSuite Brands 98

Social Media Marketing

JULY 18, 2013

How to turn customers into advocates, a surprising number of people won’t take action based on TV ads, the progress of social business, WeChat is in the sites of Chinese telcos, measuring sponsorship effectiveness, the role of PR in sponsored content, the #2 concern of the C-suite and more, it’s This Week in Social Media.

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Social Media Flipboard Hashtag Metrics 167

Later

FEBRUARY 18, 2020

Want to know what free social media management tools the top industry pros can’t live without? Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. 2 Free Social Media Management Tools: Over.

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Social Media Management Social Media Tools URL 104

Sprout Social

JANUARY 24, 2024

In order for these brand partnerships to flourish and maximize return on investment of influencer marketing efforts, marketers will need to consider how to collaborate with influencers with an intentional mindset. The social media campaign achieved what happens when brands do influencer trips the right way.

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Influencer Brands Collaboration Authentication 95

Hootsuite

AUGUST 15, 2022

Bonus: Get a free, in-depth guide to The Why, What, and How of Social Commerce. Learn how to sell more products on social media and delight your customers without relying on cookies. Use social media marketing to promote your sales in advance. Get a free Heyday demo. What is Black Friday?

Strategy 101

Strategy Discount Marketing Retail 101

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. How to measure brand awareness. Harness the power of hashtags.

Strategy 125

Strategy Brands Hubspot Survey 125

Kikolani

AUGUST 18, 2016

Pretty much everything you say and do on social media is trackable in real time. There are lots of ways to generate leads from social media , this just takes it to a whole new level. To understand how important this is, we need to look at the way marketing was done previously, and why this new system is better.

Data 60

Data Social Media Sports How To 60

Kikolani

AUGUST 18, 2016

Pretty much everything you say and do on social media is trackable in real time. There are lots of ways to generate leads from social media , this just takes it to a whole new level. To understand how important this is, we need to look at the way marketing was done previously, and why this new system is better.

Data 60

Data Social Media Sports How To 60

Keyhole.co

OCTOBER 24, 2022

When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers. Rather than tracking the raw number of social media followers you’ve gained or lost, tracking your follower growth rate is much better. How to Calculate Follower Growth Rate. Book A Free Demo.

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Metrics Analytics Analysis Hashtag 52

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

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Statistics Social Media Marketing Instagram 67

Sprout Social

FEBRUARY 3, 2022

This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Measurable. Engagement.

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Campaign Engagement Marketing Hashtag 132

Mindjumpers

MAY 16, 2013

Here are some examples of how brands are using Vine so far: Product demonstration: Why not demonstrate a product instead of just having a still photo. Give people a hashtag to use to that will gather all the material. 10 Social Media Trends for 2013 – Get Started! This will make your products come to life.

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Brands Instagram Social Networking Hashtag 260

Hootsuite

APRIL 1, 2020

Learn how to go live on YouTube, plus tips, tricks, and ideas for making your broadcast successful. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. How to start streaming with YouTube Live. Here’s how to go live on YouTube.

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YouTube Engagement How To Class 145

Sprout Social

OCTOBER 4, 2021

Earned data provides important cultural context to help you understand the “why” behind your performance and how your brand fits into the larger picture. Using social listening tools , you can better understand what your audience is talking about, what they care about and how they feel about your brand.

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Data Metrics Sentiment Analytics 118

Talkwalker SM

FEBRUARY 4, 2016

Being on social media is second nature for many brands today, but if you really want to make the most out of it, you need tools to help you understand what’s being said and by whom. Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive.

Analytics 105

Analytics Social Media Tools Influencer 105

Audiense

JULY 13, 2018

After using social data to put together a list of competitors , next we can analyze the competition and determine the insights that could to be extracted. A traditional metric that is analyzed in regards to social media is the size of the community. Community size. Engagement.

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Data Sysomos How To Upcoming 68

Sprout Social

MARCH 16, 2022

And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. If you haven’t brought video into your social media strategy, consider this your “twist my arm” moment. — Sprout Social (@SproutSocial) March 10, 2022. Hashtag clicks.

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Engagement Report Video Metrics 117