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4 social advocacy examples that prove authenticity pays off

Sprout Social

Now that most networks are moving toward content recommendation algorithms , many social media managers are headed into 2023 asking a new question: “If our followers aren’t seeing our content, who will?” For Vizient, that tool is Employee Advocacy by Sprout Social. That’s an incentive in itself.”

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B2B SaaS Marketing: 11 Proven Strategies for Growth

Oktopost

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. Consider using tools like Oktopost to boost your social media presence without overburdening your team. In B2B SaaS, this is more complex.

B2B 62
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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

“What makes this series so special is that it was spurred organically from our community—it was something they were already posting about,” Glossier’s Senior Manager of Social Media and Digital at Glossier Jamie Dinar explained in a Sprout webinar. “We Finally, make it easier for your team to never miss a message.

Strategy 123
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7 lessons from Sprout Social’s year of creative testing on social media

Sprout Social

At Sprout, the goal for direct response campaigns is to get users to sign up for a trial or request a demo, which then ultimately leads to a subscription. Lead generation campaigns promote gated content and require users to fill out a form in order to download a free guide or watch a webinar.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

subscribe to your newsletter, download a gated content asset, register for a webinar) against that page’s total visitors. From a social media standpoint, it’s a sign that your post was relevant to the offer. Based on their response, each customer is grouped into one of three categories: Detractors: 0 – 6 score range.

Metrics 112
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9 skills every social media manager must have

Sprout Social

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social. Level up your social media skills with the right social tools.

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How to Integrate Social Media Throughout Your Sales Funnel

Oktopost

When you figure that out, TOFU content is easy to share across your socials. When focusing on middle-of-the-funnel content to share on social, adding value is going to be your biggest goal. Perhaps they signed up for one of the webinars you promoted on LinkedIn, or they’ve downloaded one of your handy whitepapers. Case studies.