Oktopost

MAY 20, 2021

We have talked about how to pilot and launch B2B employee advocacy on numerous occasions – in our blog posts , podcasts , webinars , and one-on-one sessions with our customers. So you probably already know the steps to successfully kicking off social advocacy (if you’re still not sure, click the links above!).

B2B 118

B2B Policies Social Media Management Groups 118

Oktopost

NOVEMBER 22, 2023

Since the vast majority of B2B buyers are increasingly using social media to find solutions, crafting a compelling and impactful social media marketing strategy is vital to your marketing success. But, for B2B social media managers, cutting through the noise on social media can be challenging.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

FEBRUARY 15, 2024

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. Share personalized content Social media users don’t react to generic content. Use attention-grabbing content tailored for specific groups of your audience.

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

FEBRUARY 14, 2023

Now that most networks are moving toward content recommendation algorithms , many social media managers are headed into 2023 asking a new question: “If our followers aren’t seeing our content, who will?” “People use our employee advocacy Slack group to get traction on their posts or gut check humor.

Authentication 92

Authentication Examples Class Team 92

Sprout Social

APRIL 28, 2020

For some social media managers, reporting comes with the job. For others, leadership may have a more hands-off approach, expecting the social team to “just put this on social.” ” But making social media work is work, and measuring whether it’s happening requires at least a little analysis.

Report 118

Report Social Media Social Media Management Project 118

Sprout Social

JANUARY 29, 2020

With only so many hours in the day to dedicate to professional growth, consider leveraging audiovisual platforms like webinars and podcasts to take your learning on the go. 8 career paths for social media managers. 9 skills every social media manager must have. Interested in professional growth?

Crowdsourcing 77

Crowdsourcing Marketing Social Media Management Knowledge Base 77

Keyhole.co

FEBRUARY 3, 2024

For example, here’s what a social media mention looks like on X: 2. Social media reach : An indication of how your content is being viewed by a large public (e.g., people from different states/countries, age groups, genders, ethnicities, etc). also indicate your share of voice on social media.

Social Media 59

Social Media How To Metrics Sentiment 59

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Sprout Social

MARCH 19, 2020

Take advantage of your social platforms to show off some of your best work, attract new audiences and set yourself apart from your competitors. . Maybe yours is design, maybe it’s content creation, digital advertising or social media management. Share your case studies in industry LinkedIn and Facebook Groups.

Social Media 111

Social Media Strategy Case Study RFP 111

Oktopost

MARCH 15, 2021

Virtual events, webinars, and live streams can bring audiences together to learn about your products and how to use them. Social media also allows you to create and host user groups to engage in discussions and exchange advice. Just don’t treat these groups as a captive audience for ads and promotions.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider using tools like Oktopost to boost your social media presence without overburdening your team.

B2B 62

B2B Strategy Marketing Case Study 62

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Social media should be no different. Grow the database with social conversions.

Engagement 118

Engagement B2B Data Social Media 118

Hootsuite

OCTOBER 8, 2019

Whether your school is just getting started with social media, or you’re looking for actionable ways to expand your following, these tips will help you get the most of your social presence. Bonus : We surveyed 530 of your peers to learn how social media strategies have changed in higher education over the past two years.

Education 111

Education Social Media Tips Policies 111

Twenty4 Social

OCTOBER 28, 2020

The Power of Marketing Entrepreneur Community Private group · Growing members Join Our Incredible Group Here are some benefits you’ll get from getting this group: • Help with your personal brand • Video Coaching Calls / Livestreams • First look at off. . In my Facebook group, we are about to start a vision board challenge.

Influencer 52

Influencer Course Curation Instagram 52

agora pulse

SEPTEMBER 10, 2020

Social media is always “on.” ” So, does that mean that a social media manager always needs to be “on,” too? Here’s a look at how social media managers can achieve a healthy work-life balance and set boundaries at work. Social Media Productivity Tips.

Social Media Management 148

Social Media Management Social Media System Team 148

Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. There are many social media management tools you can use to do this – I prefer [link]. Look for local groups on MeetUp.

Small Business 85

Small Business Tips Fashion Groups 85

Oktopost

FEBRUARY 28, 2022

Oktopost is a social media management platform that integrates employer branding into its digital presence. While the Oktopost example above highlighted an individual milestone, SAP shows its commitment to company culture through a group run. 5 Employer Branding Examples.

Company 136

Company B2B Brands How To 136

Sprout Social

SEPTEMBER 14, 2023

“What makes this series so special is that it was spurred organically from our community—it was something they were already posting about,” Glossier’s Senior Manager of Social Media and Digital at Glossier Jamie Dinar explained in a Sprout webinar. “We Finally, make it easier for your team to never miss a message.

Strategy 123

Strategy Brands Content UGC 123

Almost Savvy

NOVEMBER 7, 2009

A finely-tuned marketing and social media strategy which creates a level of buzz, but isn’t matched by the actual experience or product in real life will do nothing other than create a group of disappointed, and likely vocal, customers. Have you seen examples of brands using social media well or others missing the mark?

Social Media 145

Social Media Lijit Reputation LinkedIn 145

Sprout Social

JULY 13, 2022

To put it simply, social media in Europe is way different from social media in the U.S. Despite these differences, you don’t need to add “armchair cultural anthropology” to your ever-growing list of social media management skills. Here’s what they said: Consumer social sophistication is on the rise….

Social Media 99

Social Media Strategy Statistics Trends 99

Ari Herzog

AUGUST 11, 2011

It is common, especially when attending your first social media workshop or listening to your first conference panel or webinar on the topic, to be confused. We believe we should join and participate in Facebook groups and Ning communities merely because someone we trust and respect invited us to join and participate.

Social Media 125

Social Media Case Study Travel Social Media Management 125

Sprout Social

NOVEMBER 22, 2022

Embrace social selling and use online communities like LinkedIn to identify prospects. Run events like webinars to increase brand awareness. Although there’s still a need for executional work, three of the top five most offered social media marketing services lean toward strategy. Hire employees.

Social Media 98

Social Media How To Marketing Price 98

Hootsuite

FEBRUARY 18, 2020

Depending on your industry, gated content such as whitepapers, invite-only webinars, or even access to private Facebook Groups make for compelling incentives. Here are the results: Webinars 35%. The post How to Get More Leads on Social Media: 7 Effective Tactics appeared first on Hootsuite Social Media Management.

Social Media 145

Social Media How To HootSuite Discount 145

Hootsuite

NOVEMBER 30, 2020

billion engaged users who spend an average of 2h 29m online per day—with more than 14 people starting to use social media every second. That’s put social media managers—and the tools they use—at the forefront of how brands communicate with customers. There are now 4.14 Find out more.

HootSuite 119

HootSuite Instagram Metrics Template 119

agora pulse

OCTOBER 9, 2018

A lot of social media managers I speak to worry that using saved replies will make them sound unnatural and robotic. You also might get questions about group sale availability. This is equally true whether the event is online (like a webinar) or offline (like a conference). Or even worse– spammy.

Eventful 109

Eventful Social Media Management Conference Types 109

Sprout Social

FEBRUARY 8, 2023

No matter your industry, you can make waves on social media. Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries. The people who attend those are all on social—and they’re interested in seeing that information in their feeds.

Industry 86

Industry Social Media B2B Resources 86

agora pulse

SEPTEMBER 15, 2020

Some of the most important skills of a social media manager don’t show up on a resume. Here’s a look at “secret” social media manager skills that help them succeed. Sixteen years ago, Facebook launched, and since then a flurry of other social media platforms joined the mix.

Social Media Management 155

Social Media Management Skills Social Media Banking 155

Sprout Social

APRIL 9, 2020

Lead generation campaigns promote gated content and require users to fill out a form in order to download a free guide or watch a webinar. Testing, therefore, requires transparency between social and creative about your hypotheses, performance and results. Creative assets and messaging pave the path to those goals.

Social Media 137

Social Media Collaboration Team Organization 137

Rebekah Radice

JUNE 5, 2016

And don’t miss my FREE webinar with Post Planner and Tailwind. Learn how to use social media automation to improve your results! FREE Webinar: How Smart Marketers Use #SocialMedia Automation to Improve Results on 6/7 Click To Tweet. 5 Ways to Use Social Media Automation in Your Marketing Strategy.

Social Media 60

Social Media Strategy Notification Marketing 60

Ari Herzog

AUGUST 3, 2012

We’ve launched a monthly book club which features social media industry titles and host monthly webinars accessible to all SMC members worldwide. I’d developed a voice and a strategy for social media and was responding to community discussions about the business (which was controversial) in community forums.

Social Media 101

Social Media Startup Energy Meeting 101

Keyhole.co

AUGUST 2, 2023

In this blog, we look at ideas to group your YouTube channel and the social media marketing software to supercharge that growth. Social Media Scheduling : These social media management tools allow creators to plan and schedule promotional posts across various platforms to reach a wider audience.

YouTube 52

YouTube Tips Collaboration Training 52

agora pulse

DECEMBER 23, 2019

Smart brands will give their audiences and the algorithms cues and clues by providing consistent, episodic social media content that provides real tune-in potential and staying power. 2020 also will be the year that social goes private again. Get started on saving time and energy on your social media management!

Social Media 92

Social Media LinkedIn YouTube Platform 92

Hootsuite

JANUARY 4, 2023

Social marketers do a lot more than scroll through TikTok all day. Shout out to all the social media managers juggling so many hats while keeping their social channels afloat. On social, you can participate in conversations, encourage engagement, and even interact with your audience in real time.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social. Level up your social media skills with the right social tools.

Social Media Management 111

Social Media Management Skills Social Media Analysis 111

Rebekah Radice

MARCH 16, 2015

Social media sites such as Facebook and Twitter are excellent conversation facilitators , but knowing how to navigate them effectively stumps even the most seasoned online marketers. I recently had the chance to speak with a group of college students about managing social media for small businesses.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Buffer Social

MARCH 9, 2017

Social Media Marketing World 2017 is the largest social media marketing conference, by the largest social media marketing blog, Social Media Examiner. Our social media manager, Brian Peters , will be on a panel, discssuing Twitter promotion. Social Media Camp.

Conference 103

Conference Social Media Price Forums 103

Buffer Social

NOVEMBER 30, 2016

Managing and measuring a successful social media program. About this course: “The Business of Social” is for businesses owners, marketers, and social media managers looking for ways to tie social media directly into real business growth objectives. Offered by: Udemy.

Class 40

Class Skills Social Media Marketing 40