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Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. Who are they people who influence their thoughts and their buying decisions? Click To Tweet.

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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. It all ultimately depends on what business success you’re hoping to get from your social media strategy. But here’s the thing. Not all social stats are created equal.

Metrics 107
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Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

To survive in business today marketers must know how to build a brand architecture and strategy. Are you influencing brand perception in a positive way? However, you can influence perception if you know how to build, launch and manage your brand architecture. Definition of branding. Definition of a brand identity.

Brands 109
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Learn How to Grow Your Business with Micro-Influencer Marketing in this Free Mini-Course

Pam Moore

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? 57% of brands also stated influencer content out-performed their own brand content in a recent study from Linqua.

Course 163
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Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influencer marketing is expected to be a $6.5 Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock. This is up from $1.7

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Influencer Marketing 101: How to Partner with Influencers to Co-Create Content that Activates Your Ideal Customer

Pam Moore

Influencer Marketing – Breaking Through the Noise. This is exactly what you get when you work with the right influencers. Influencer marketing is one of the fastest ways to ignite your brand, grow community and tap into the power of social media. What is the definition of co-created content.

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Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Pam Moore

By developing your brand strategy, brand architecture, vision, mission and more, you can impact perceptions. Although you obviously can not control how others perceive your brand, you can definitely influence and design a positive, inspiring and engaging experience every time they come in contact with your brand. Need more help?

Brands 60